Will The Future Real Estate Market Be A Super Large Project?

If there is no accident, this year, China's new house sales will rush to 16 trillion, once again a record high.

However, this will probably be the highest peak in the new housing market. The developers in the future will fight in the 15-16 trillion Red Sea as Sun Hongbin and Heng Daxia Hai Jun said.

They are the most optimistic. Baoli development predicts that the size of the new housing market will be around 10 trillion in the future, and Cao Zhounan, a radical, such as blue and green Shuangcheng, even predicts that the cake will shrink to 5 trillion.

All visionary developers are looking for new blue seas and new increments, and they begin to double up industrial real estate.

Wen Lu and Kangyang have become the major areas for big developers to enter in recent two years. In December, Rong Chong and Jin Di came to Qingdao, throwing heavy gold into the industry.

Some developers have crossed the border to extend their reach further. Biguiyuan R & D intelligent robot, Hengda, Bao can invest in new energy vehicles, are real cases of real estate capital involvement in manufacturing and industry. They have also formed alliances with many universities and research institutions.

When capital collide with scientific research, talents and dreams, it will have a profound impact on the industry. The future of developers is in this big gamble.

Qingdao Industry Sample

On the west coast of Qingdao, the endless sea scenery line and the vast land resources to be developed are becoming the leading areas of various industries in the city.

In November, following the Qingdao Oriental cinema capital and Wen Liu Cheng, Rong Chong came here again to work with Tsinghua University to build a medical center.

Sun Hongbin, chairman of China's board of directors, said he will invest 300 billion in Qingdao and has invested 150 billion.

Less than a month later, in December 4th, Sun Hongbin visited again, where he announced that he had entered into Kang Kang and had his own brand "love family".

Sun Hongbin said that Shandong is a demonstration province of medical and health combination, and Qingdao is the regional medical center of China. In 2019, Qingdao also proposed the goal of building a first-class medical center in the north of the Yangtze River, which is very suitable for the development of Kang Yang.

Qingdao is already the largest investment area in the financial sector. Sun Hongbin disclosed that in May next year, the first rehabilitation project in Qingdao, A Duo Town, will be put into operation.

The total area of the park is about 113 mu, which adopts the CCRC sustainable care mode to meet the needs of long stay and elderly residents.

In the health care service, financial innovation and Japan's MCS (USA) pension service company to rapidly enhance the operational capacity of the pension services.

Sun Hongbin's voice fell. In early December, the gold group also came to the west coast of Qingdao and signed three industrial projects. Similar to financial innovation, Jindi will build a multi-level, whole age health care community integrating residential, tourism, medical care and health care in the West Coast business section.

In addition, it is planned to invest in comprehensive projects such as comprehensive housing, education, medical treatment and commercial complex in the bridgehead international business district. Now it is the hidden Pearl Street project in the old villages and industrial parks. It is going to be upgraded to build a sports gathering area and a consumption gathering area integrating sports, entertainment, life and experience into one.

Shandong is one of the key areas for the deep tillage of Jindi province. Qingdao is a strategic city for the golden land, and the West Coast new area is the top priority of the gold strategy.

In October 2017, Jindi entered the West Coast new area for the first time. Within a short span of two years, Jindi has allocated 5 projects in the New District, with an area of 1 million 210 thousand square meters and a total investment of RMB 5 billion 500 million yuan.

In the next few years, Qingdao will continue to invest more. Ling Ke, chairman of the golden land group, believes that the development plan of the three Bay City of Qingdao city has opened up the development pattern of "big Qingdao". In the future, the West Coast new area is expected to become a model of international integration of production and city.

Walking on two legs

A few years ago, Yu Liang, chairman of Vanke's board of directors, claimed that the real estate industry entered the silver age. At that time, Sun Hongbin always told him that it was still a golden age.

By this year, Sun Hongbin has changed too. In recent appearances, he stressed that the sales volume of new houses will probably be 16 trillion this year, and then it will change from incremental market to stock market. This is not the second-hand housing market, but the stock of the Yishoufang market, and developers are very difficult to do so.

In 2019, developers only grasped the chance to compete in the last stage of competition. The sharp changes in the top 10 and the top 30 of sales charts reflected their anxiety.

According to Kerri rankings, in the first November, Hengda ranked second in terms of Vanke, and Shimao squeezed into the top ten. In Longhu, the former ten fell, while the housing enterprises entering the 100 billion camp also increased to 27. It is expected that by the end of this year, it will reach 30, and the industry concentration will be raised again.

On the other hand, large developers have to walk on two legs and diversify in transition. Whether they are real estate related or cross-border, they are related to industry and industry.

According to the twenty-first Century economic report statistics, the top 30 developers and 100 billion level housing enterprises have begun to transform operations without exception. Whether it is the intelligent robotics and Technology Town, the unmanned factory, the production and operation of Vanke, the Hengda new energy vehicle is also the cultural tourism, Kangyang and A Duo town. The 5G Industrial Park of Huarun, the old transformation and the industrial park have become the hover of developers.

Fundamentally speaking, the transformation of developers is all about trying to leveraging large projects through the industry to carry out comprehensive development and operation. The future real estate market will be a super large project.

The action of fusion and Jindi in Qingdao is the vivid deduction of this trend, through the introduction of industry and cooperation with local governments to obtain resources for projects and development.

At present, Hengda, Biguiyuan, Vanke, Huarun, China shipping and other leading housing enterprises have implanted technology and industry in the transformation of urban operation, and invested hundreds of billions of dollars.

Real estate capital has been strongly involved in high-tech industries, smart home, intelligent business, green building, etc., technology and industrial parks have become the focus of landing, and cooperation with industrial enterprises and research institutes has almost become standard.

Yan Yuejin, a senior real estate researcher, pointed out that in the process, we must be vigilant in the name of the real estate industry, and sell the property. Historically, a large number of urban industrial parks have been abandoned and abandoned, which is the result of such a train of thought.

In addition, developers should make good capital balance and balance between development and diversification.

If Dragon Lake brings out 10% of its annual return to hold property, the annual investment in gold will also exceed 5% of its annual sales. Ling Ke believes that this ratio can not be too large, otherwise it will affect ROE and other indicators.