Fashion Week Express: Black Cat And White Cat Gao Xiaochun Won The Exhibition Of "China Top Ten Fashion Designers".

In November 2nd, at the awards ceremony of the China Fashion Awards 2019. Gao Xiaochun, brand creative director of black cat and white cat Happy to win "Top ten fashion designers in China" Title, and then enter the new peak of career. Pay the ultimate return, he with his strength and professionalism again get the industry's affirmation!

　　 Black cat, white cat, a friendly and witty, with the national flow of the era of words; 　 

Gao Xiaochun, a cutting-edge fashion designer who believes in "good design must be a good product", loves traditional culture and insists on integrating pragmatism with aesthetic creativity.

　　 Together, the two should be the endorsement of the national tide card.

　　 October 31, "Black cat, white cat, GOODSHOW Gao" show. Three degrees on the stage of China International Fashion Week, staged in Beijing 751D PARK first workshop.

　　 For three consecutive seasons, Gao Xiaochun, brand creative director of black cat and white cat All with "GOODSHOW Gao Gao Xiu" As the theme of the conference. In addition to his homonym, on the other hand, English GOODS is commodity, which means products that can be sold. GOODSHOW is also a commodity show, not just a pure design concept show. Gao Xiaochun combines the catchwords of the times with fashion brands, and creates a clothing brand named "black cat and white cat" which emphasizes real wear and creativity. It aims to bring consumers new aesthetic experience of clothing pragmatism.

　　 This time, "Gao Xiu" has been staged for the third time, as always shaking the hearts of people: the brand abbreviation HMBM stands on the fluorescent lamp post, the background is concise and the city is full of feeling, the whole show is composed of cloud water, and the atmosphere is warm and cool. This season's works are divided into three main styles: Urban luxury , Outdoor function and Chinese creativity 。 Urban light luxury series, the main trend of fashion design and fashion; outdoor function series, the main fabric of technology innovation and youthful design elements; China Creative series, the main elements of the modern Chinese way of expression, the Chinese culture in the beautiful elements into the clothing design.

　　 "Persimmon persimmon" is a good color for Chinese creativity. 　

　　 This 2020 spring and summer press conference, Gao Xiaochun combines the three series with popular colors. At the same time, bold use of creative fabrics, through the texture of fabric to add a sense of clothing design. Designers pay more attention to the exploration of functional materials and multi-dimensional structure. They express their youthful attitude with metal, fluorescent color and fancy printing, inherit the core will, mix and match different elements, connect the city and the outdoors, be nice and comfortable. Not only is its classic product - down jacket still bursting with money, body pants, mosaic suit, hooded sweater, outdoor clothing, and so on.

　　 Specifically, the urban light luxury series has always maintained the high-end feather down route. The classic black and white blend of high gray pink color emphasizes the concept of "men and women wearing the same clothes". The design of the asexual difference is applied to the extreme. There are several golf series that are very attractive; the outdoor function series combines digital elements and geometric blocks to deduce the theme of the younger life movement, fashionable and practical; it is especially worth mentioning that the Chinese creative series, bright orange, makes the series a bit younger than before, and the cultural connotation of the pattern is most memorable.

　　 Gao Xiaochun "smooth sailing", "magpie branches" "good luck", "crane", "Lotus", "auspicious clouds"... These beautiful designs are integrated into the clothing of the black cat and white cat. At the same time, bold use of custom patterned lamb's velvet and silk has strengthened these implied effects, both "beautiful" and "warm" and "advanced". Gao Xiaochun also mentioned in particular: bright orange, in fact, persimmon color, meaning "persimmon perishable", this is not the color of "Hermes", but "China" color.

　　 Graffiti, decorative ribbons, brand acronyms, HMBM letters, ribbons, upper and lower contrasts and echoes, tidal boots, scarves, and hat ornaments make the whole exhibition feel full. Interesting patterns, personalized collocation, bright colors, and simple modeling, "black cat and white cat" continue to expand the three elements of outdoor, advanced, cool and original patterns, and combine traditional Chinese elements with clothing. The new vitality of the new era for clothing is the new interpretation of Gao Xiao Chun's traditional Chinese culture, focusing on creating a symbolic element of Chinese culture, and really lifting the "China tide and contemporary tide".

　　 Guo Chao brand "Gao's pursuit":

　　 Emphasizing practicality and creativity

　　 At present, with the continuous improvement of China's national strength, the tide of the country has become a focus topic. It has also become a mainstream trend that can not be ignored. From the down jacket, the brand of black cat and white cat, which is built on the trend of IP tide brand, is undoubtedly an excellent representative of the national tide brand. In the view of Gao Xiaochun, the cultural proposition of "black cat and white cat" is a practical and casual spirit. "No matter black cat or white cat, catching mice is a good cat". Simple words contain great power. This is very 'China'!

　　 Gao Xiaochun is good at displaying Chinese elements, presenting Chinese traditional elements in a modern and international way. By blending and changing designs, it integrates high-quality fabrics, tailored single products, and displays the visual vitality of going abroad to become the characteristics and important recognizable elements of the design of black cat and white cat brand. He always said, "fashion design is not just for show, but for ordinary people." With its years of accumulation in the industry, the brand of black cat and white cat that has been founded for two years has attracted a group of young fans who are interested in design and interest. 　

　　 The original design is particularly worth mentioning. The brand of black cat and white cat continues to innovate in the aspects of clothing, pattern printing and so on. It integrates traditional culture's classic IP image into fashion design, and deals with modern techniques, so that the traditional image is full of vitality and modern fashion. In this release, we can see that the creativity and creativity of chao chao design has been further developed.

　　 At the same time, the supply of surface materials and the cooperation with black cats and white cats belong to the senior echelons in the industry. Gao Xiaochun hopes to improve the overall visual effect and texture of clothing by selecting high-quality materials. He said: "if the performance of Chinese elements is the face of black cats and white cats, then the high-quality surface accessories are the inside of black cats and white cats. Only when we have both face and inside, we will walk more steadily and go further."

　　 Over the past 20 years, Gao has always focused on commercial clothing design, and he never stopped thinking about design and business. "Good design must be a good commodity, otherwise it will be empty talk. This is my insistence, of course, this is also the brand spirit of black cat and white cat -- emphasizing real wear and being loyal to creativity.

　　 2019 is the first year of commercial operation of black cat and white cat. Starting from the fashionable city of Shanghai, its offline shops have already opened shop in Shanghai Hongqiao Tiandi shopping center and Shanghai dream dragon shop in Zhongshan Park. On line, Tmall- black cat and white cat flagship store has also been sold on shelves. As far as possible, optimize the intermediate links between clothing design and finished products, make you look good and make you comfortable, really want the customers to think and satisfy the consumers' request, so that more fans can buy their favorite costumes. This is the next step that "China top ten fashion designers" Gao Xiaochun wants to do next.

　　 Brief introduction to Gao Xiaochun

　　 Chairman of Suzhou Vatican Clothing Design Co., Ltd.

　　 Chairman and creative director, Jiangsu black cat and white costumes Co., Ltd.

　　 2017 won the "China leisure wear industry annual figure" title

　　 2013 won the title of "Wen Chuang Jin Ding Award".

　　 In 2007, he was awarded the title of "top ten fashion designers in Jiangsu".