There Are New Young People In Chinese Clothes, Young Children'S Clothing Brand "Zhen Xiang Rui" Appears In China International Fashion Week.

A few days ago, it was under the banner of the "collection" culture. "Pick up KIDS" Children's clothing brand "Zhen Xiang Rui" Debut in China International Fashion week.

The theme is "moving the capital city in bloom". "Pick up KIDS. Zhen Xiang Rui." At the press conference, 50 small models were dressed in 50 sets of children's clothing, which was carefully designed by Zhen Xiang Rui, and on the stage full of Beijing Cultural Elements on the stage, with a Beijing opera as the opening ceremony, the cultural connotation of "Zhen Xiang Rui" brand was deducted for the audience. The traditional culture and modern life were combined, and the Oriental aesthetic trend was passed between inheritance and innovation, in order to cultivate Chinese children's understanding and inheritance of Chinese traditional culture.

CEO, Xu Lu, said that the whole design team of "KIDS Zhen Zhen Rui" was selected from the high-end custom tailored team. Wang Xiaoshi, director of art collection, has been involved in the design of high fashion clothes for many years and has been involved in the garment customization work of all the leaders of APEC. The 50 sets of Chinese children's clothing released by KIDS Zhen Xiang Rui were inspired by traditional Chinese and Western costumes such as Han, Tang, Ming and Qing Dynasties. They used natural silk, satin and other natural materials to convey the intangible cultural heritage of handicraft, such as silk, brocade, embroidery and so on.

"The plan must be deliberate, and it will be auspicious." The Chinese embroidered their good wishes on their clothes to express their love for life. In this series of new products, traditional Chinese auspicious patterns, such as the sea and river cliff, the twined branches, the dragon, and so on, have been applied. In addition, they hope to be able to integrate elements that are more playful. The "Kite" dress, which is unveiled at this conference, is a typical design that integrates traditional culture into modern life, and is deeply loved by parents and children. "Children's wear is not a diminished version of adult wear. We want to show it from a child's perspective," the person in charge said. "KIDS, Zhen Xiang Rui" as a high-end children's dress brand, with umbrella shaped skirt and high waist line design, highlights the innocence of children, the children's favorite Isla blue, Belle Huang, Bobbi powder, Chinese red, with lovely bow tie, creating fairy tale world like dream color.

With the increasing strength of the country and the improvement of national self-confidence, traditional culture has more and more influence on the growth of Chinese children. "Gather together" is a design platform that condenses the ten party forces and integrates traditional Chinese culture with contemporary life. It is committed to passing the Oriental aesthetic trend through the design hand, inheriting and innovating, and transmitting the "Design in China" to the world.

"China has a great etiquette, so it is called summer, and it has the beauty of chapter clothes.

The creation of children's wear and Chinese clothing, a high-grade children's dress with Chinese characteristics, is a highly customized 15 years of design and development. The brand promotion team has been jointly launched in the 70th anniversary year of the founding of the people's Republic of China. It is the seed for Chinese children to pursue art and inherit traditional culture in the growth stage, and actively disseminate Chinese culture to the whole world. The Chinese dress is a Chinese dress and a national costume representing the spirit of the Chinese nation. "Zhen auspicious" Chinese dress children's clothing selects excellent silk fabrics, and presents the intangible cultural heritage of handicrafts, such as silk, brocade, embroidery, and so on, which are skillfully presented on the children's clothing of Chinese clothing, so that the Chinese dress and youth can see the exquisite Chinese skills and disseminated the broad traditional Chinese culture and realize the accessibility of Chinese etiquette. (reporter Jiao Yanling)