2020SS Hangzhou International Fashion Week!

"One flower and one world" - Hangzhou's fashion concept of feather and down

Qing Yi brand was founded in 2019 and its brand concept: Love is accessible in the heart. The ten world is at ease.

Design style: the atmosphere of Chinese style is indifferent, and the natural aesthetics is explained in the minimalist style. The lines are free and the shape of the flow is very Oriental. The styles are mainly in profile, stretching the atmosphere and extending the force. Fashion design abandons the stacking of pure Chinese elements, presenting it in a non traditional oriental form, revealing the Chinese aura.

The designer, Han Chun, won the 2013 China International Women's wear designer competition and was awarded a master's degree by studying with the Hangzhou municipal government scholarship to Italy.

This season, with the theme of "one flower and one world", we use the curve in the down feather pattern to outline the shape of the feather, and the visual experience of double line cross interlaced space. It is an exploration of feather material and enlargement of feather characteristics.

"The deer is the horse, the heart is born" -MORTONS TOE innovating the independent design studio.

Independent designer brand MORTON 'S TOE was founded in 2017.

The designer uses his bare feet to tread on the earth full of fun and real life. From the artistic design attitude of art baptism, we sincerely look for those who live together and live in parallel with us.

What is the theme of "the deer is the horse, and the heart is born"? Lou Bin, a graduate of Zhejiang University of Science and Technology, wants to tell you that -

What you see is not necessarily the only form. Life experiences different time dimensions. It may look at the same item, the same thing, and the same person will have different colors.

This season, with four characteristics as the driving force, we are born, nurtured, rebelled and future. Show the world in my eyes at different stages of my experience, and I am advancing in time.

Meeting the future in Tradition -- new meeting of "Nian Yao"

Founded in April 2017, the concept of brand: Beauty in simple, implicit, humble, gentle artistic attitude, in the predicament of romance, in the regret of praise, in the people, mountains, flowers and birds tapping, heart gallop, heart and substance tour. I forget two things and freedom is free. In the predicament of romance, in the absence of praise.

Designer Chen Chen, who has been engaged in the garment industry for more than ten years, graduated from the school of art of Inner Mongolia University, has been committed to the design and development of clothing. In the 08 year, the brand "withEQ" was established, and leisure fashion was the main line. In 15 years, it entered the Italian fashion city. In the 17 year, it created the independent designer brand "Nian dust". The original design was taken as the development direction of the brand, giving clothing more productivity and vitality. In the past 18 years, we have entered the original Italian ladies' wear mansion, and will promote the brand.

Theme: meet

We are heading for the future, and we are also keeping distance from the future: an imaginary distance. Choosing to define imagination in the future sense, the unknowns in those unknowns also give people a sense of touch.

The main purpose is to create a sense of future age, soft tie dyeing, balance of firm grey, metal material and reflective fabric collision, and secretly convey the sense of future. The bold cut of wide coat and the undulating skirt, the existence of wrinkle refuses the unassuming position.

Thinking about the culture of the She nationality and the empty shadow -- the special brand of the color Pavilion state tide brand

Hangzhou hope bright Clothing Co., Ltd. was founded in 2013. It collects 10 years of old embroidery in China. In the background of many Chinese non heritage inheritors who have no ability to innovate and activate intangible heritage, the founders dream to make their hobbies into their own business and open up a new world through their professional qualities.

" With the concept of "inheritance, innovation, personality and comfort", the concept of "color Pavilion" is different from the traditional commercial brand, and products pay more attention to innovation and sustainability. The brand advocates the dissemination of Chinese traditional culture while affecting the minds of the new generation of young people. Through the interpretation of the Chinese culture, we present a new concept to the public.

Design and development, transformation of old products, make the non heritage into a popular development, and create a design with its own attributes and vitality through continuous innovation. The use of profile and simple leisure style combines artistic conception with clothing with strong aesthetic appreciation. At present, the speed of development of the company is steady.

Designer forest , The theme of this conference is "empty shadow". It mainly uses black and white, blue, army green, earth and other retro color as the main axis. With the postmodern structure, the culture of Chinese shes embroidery and the symbols and symbols of the She people are imperceptibly implanted in the whole series. Using a large number of embroidery manual crafts, and revival of the old homespun and brocade, combined with the current trend and innovation, we belong to our own national tide, no gender series, to express our own geeks. To inherit and carry forward the essence of Chinese traditional culture is always Woods Xin Xin.

The designers greeted the audience on the stage.