Under The Tide Of Digitalization, Rick Launched A Strong Attack To Create Intelligent Cutting.

Fashion On Demand by Lectra Innovative solutions

Help enterprises Seamless management of single, small batch and customized order production, optimize the tailoring process.

How to attract young consumers better is a compulsory course for every fashion brand nowadays.

With the rapid development of mobile Internet, the transformation of young lifestyle and the individuation and diversification of consumer demand have made fashion brands no longer satisfied with traditional fashion design, production and sales, instead of seeking help from technology, improving the production supply chain through layout digitalization, optimizing quality, efficiency and service, thus bringing better shopping experience for consumers.

Recently, with "Rick 4: "Digital interconnection" is the theme, and France has launched its Fashion On Demand by Lectra innovation solution for the Asian market. It is understood that this is the first industry to develop personalized products and achieve automatic production end to end solutions, help the fashion industry overcome the challenges faced by the implementation of customized and personalized products.

The solution includes the digital cutting platform of Rick and the single layer fabric tailoring solution Virga. Users can seamlessly manage the production of single, small batch and customized orders, enabling manufacturers to easily shift from mass production to small batch production, and optimize the personalized process of products in the tailoring room.

Considering that fabrics can account for 60% to 70% of the cost of clothing, Rick also specially released additional cloud applications. It is understood that Quick Estimate can generate fabric consumption simulation in a few seconds, and support the accurate prediction of profitability in the entire product development process. In the process of requesting Quotations (RFQ), the software Quick Nest enables fashion brand customers to respond faster, offer competitive prices, and help them make more informed decisions to win the market. In addition, Quick Nest can also speed up production and improve production flexibility through parallel processing task.

Rick research found that about 60% of the world's millennials live in Asia. Their demand for personalized and fast delivery products is continuing to promote mass customization business. Product personalization and optimization of small batch production are rapidly becoming the most concerned problem for the apparel industry decision-makers.

One obvious change is that five years ago, Rick had done business research on 200 Chinese men's clothing brand enterprises. At that time, the customization business of these enterprises was still less than 20%, but by this year, the proportion has nearly 50%, which doubled over the same period. "This is also enough to explain the rapid development of customized business in recent years. Li Ke, vice president of professional services in Greater China, Xu Yizhen said.

However, the traditional fashion supply chain mode is not transparent, dispersed and slow, and can not respond quickly and meet the diverse consumer demand of customers. The highly flexible, efficient production and optimal planning process of intelligent factories can support manufacturing enterprises to achieve various production types from mass production to on-demand production, which will undoubtedly help fashion brands win market competitiveness.

According to C line Choussy, chief marketing and communications officer of Rick, it is not only the Asian market, including the North American and European markets, but also has made detailed market research before launching the Fashion On Demand by Lectra solution. The feedback received is that digitalization is the focus of attention of all practitioners and relevant subjects of the fashion industry. and Fashion OnDemand by Lectra solution is not only to help enterprises improve technically, but also to help them carry out effective digital transformation.

In fact, the Tal Apparel Ltd of the famous clothing manufacturer Hongkong United Asia Group made an attempt to launch a Pilot project for clothing customization business and Rick earlier this year. After a period of trial operation, they were very satisfied with the operation effect of Fashion On Demand by Lectra solution, and made clear the next step of cooperation.

Taking the intelligent cutting room as an example, Rick found that even though it could achieve faster speed in cutting process, it would often encounter sewing problems. To this end, the 4 products of the tailoring room will integrate the upstream and downstream industries chain, link the upstream tailoring and downstream sewing through intelligence, and open the platform's API interface, so that the data in cutting can be transferred to the intelligent sewing process to achieve data sharing and improve production efficiency. In view of the current manual operation, the 4 product will also be more automated, faster and more efficient, and realize the optimization of the production process from tailoring to sewing.

In the view of C line Choussy, the challenge facing Chinese enterprises in digital transformation is that they need to spend more time and effort in improving product development and layout. In the past more than 40 years, Li Ke, who has long experience with European fashion brands, can obviously provide a lot of help. "We can help Chinese garment manufacturers to have a better understanding of the market, develop products in a targeted manner and form their own clothing series, so that consumers can feel more comfortable and beautiful clothing experience when buying. "

She said that not only technology, but also the service support provided by Li is beyond technology itself. It is understood that Rick is planning to launch Customer SuccessOffer's new product service, that is, care, knowledge and optimization, that is to say, Li Ke will help corporate customers get familiar with the use of related products as soon as possible, and ensure that customers' products and services can function well for a long time, and continuously optimize business investment and help them have more competitive advantages in the same industry.

According to Xu Yizhen, over the years, the accumulation of sample data in the fashion industry has led to the formation of rich databases in Li Ke. Through the analysis of big data, Rick will sort out the specific analysis of the production level, equipment and tailoring application of the industry in which customers are located, and help enterprise customers to make targeted improvements.

It is worth mentioning that, in order to meet the development trend of artificial intelligence in recent years, Rick has recently acquired a company called Retviews, which mainly analyzes artificial intelligence for clothing retailing industry. With its joining in Rick, follow up Rick also plans to introduce artificial intelligence technology to the manufacturing industry in the back-end, so as to help enterprise users further improve and optimize the production mode.

Rick headquarters, France

Behind the excellent technical services, Li Ke insisted on R & D for many years. Data show that in 2018, Rick achieved $333 million in revenue throughout the year, of which 11% of its revenue was invested in R & D activities. Rick has set up his own innovation laboratory.

It is reported that Rick's innovation lab focuses on the changes in the global fashion market, focusing on the application of new technology in the search market and the rise of new ventures to ensure that enterprises are closely following the trend. C e lineChoussy said that the Chinese market is the focus of Rick's attention. "The new products launched by us are aimed at developing in China and Asian markets, and then extended to the world. "

Take the Fashion On Demand by Lectra solution as an example, after part of the enterprise trial run feedback, Rick will further improve the further development of new functions and applications, so that the investment of enterprise customers can get the best return and optimize the business process, and digital printing is the next step.

It is understood that in the recent Clothing Industry Association of China to review the "clothing industry in 2019 with outstanding new technology achievements and solutions recommended projects", Li Ke with innovative solutions "Fashion On Demand by Lectra" from many projects stand out, has been successfully selected.