"Yiwu China Small Commodity City" Brand Appears In New York Times Square

On the opening day of the second China International Import fair in November 5th, the Yiwu China Commodity City brand appeared in the times square of New York, attracting tourists from all over the world. "Trade Yiwu, sharing the future" - Yiwu's China Small Commodity City conveys Yiwu's voice to the world, showing the unique charm of China's economic development.

In January 4th this year, the Zhejiang provincial Party committee and the provincial government formally approved the Yiwu framework for comprehensive reform of international trade. The Yiwu municipal government will create the sixth generation market as an important part of the comprehensive reform pilot area for international trade. The core symbol of the sixth generation market is the new import market. It is the international hub of online and offline digital linkage, relying on the global layout to create free trade and goods.

The Yiwu China Import Commodity City hatching area, which will be opened in November 13th, has an area of 120 thousand square meters, bringing together about 150 thousand sources of commodities in more than 100 countries and regions, highlighting the mode of "bonded +" format and creating a full channel import commodity trade center. The hatching area not only bears the trial function of the Yiwu municipal Party committee and the municipal government's "in and out of the country" reform, but also is a useful exploration to upgrade and build Yiwu's sixth generation new market. As the owner unit, the Shangcheng group takes the "import trade format construction, digital trade support, information service matching, experiential function settings" as the core, to realize the strategic transformation of "import and export double wheel drive, domestic and overseas interconnection" in Yiwu market.

From chicken feather to sugar to the World supermarket and then to the "national network business gathering center and cross-border e-commerce highland", Yiwu, as a typical import and export city, is undergoing an iteration from traditional trade to digital trade. As the leading area and strategic highland for cross-border e-commerce development, Yiwu has seized the good opportunity for the vigorous development of digital trade, accelerating the transformation of the mode of foreign trade development, and promoting the transformation and upgrading of foreign trade enterprises. In the 1-8 month of 2019, Yiwu post and express business volume was 2 billion 844 million, with an average of more than ten million per day, ranking more than second in Shanghai and Shenzhen.

In June 19th this year, Yiwu and Alibaba formally joined hands. They signed the eWTP strategic cooperation agreement. Yiwu joined in the exploration of the new trade mode, and jointly built the eWTP Global Innovation Center in Yiwu. It promoted the innovation and practice of the trade mode between Yiwu and eWTP service system overseas, and formed a globally applicable eWTP standardization system. Among them, the eWTP Yiwu Global Innovation Center, the Rwanda digital trade hub project, which was co operated by the mall group and Alibaba, was signed and put into operation in September. After the opening of the digital trade hub, it will base on Rwanda, radiate Burundi, Congo and other countries. With the help of eWTP's business ecosystem, it will consolidate the foundation of trade volume in the East African market, expand the scale of trade expansion, and create the center of wholesale distribution of Yiwu's small commodities in East Africa.

Yiwu, a small commodity, has written the legend of "the world's largest and largest wholesale market of commodities". Now, with the Yiwu international trade comprehensive reform pilot area and the Yiwu cross border electricity supplier comprehensive test area landing one after another, Yiwu will create a bridgehead for global consumer goods to enter China, an important national import and export consumer goods distribution center, and an important national cross border import e-commerce base, forming an omni-directional trade pattern of "buying the whole world and selling the whole world".

News link: New York Times Square is the most prosperous street in New York, enjoying the reputation of "the crossroads of the world". Every year tens of millions of business elite gather here. It is a well deserved commercial core area and famous wealth landmark. Among them, the NASDAQ semi cylindrical giant screen and Reuters giant screen are the most notable landmark buildings in Times Square, which have always been the showcase of the world's top companies competing for competition. Prior to this, Facebook, Alibaba, Baidu, HUAWEI and other domestic and foreign science and technology giants have appeared here to convey product information and broadcast the brand image. Since China's national image promotion film landed in Times Square in January 2011, it has become the "Darling" of the publicity of the city's image. Besides the appearance of New York Times Square, Yiwu China Small Commodity City has also launched its brand promotion at the Business Airport of 42 countries in 5 continents, and the image of Yiwu world "small commodity capital" is deeply rooted in the hearts of the people.

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