The Pressure Is Up! 45 Professional Markets 1~9 Month Trading Data Show New Vitality

In 2019 1~9, China's textile and garment market has overcome many problems such as abnormal weather increase, Sino US trade friction, urban structural adjustment, etc., actively seeking new and old energy conversion, achieving high quality development, increasing efforts in intelligence, trade and internationalization, and achieved innovation and upgrading of its own functional orientation, and achieved steady development under the pressure and risk competition environment. In 2019 1~9, the total turnover of 45 specialized markets monitored by the circulation branch was 846 billion 588 million yuan, up 5.06% over the same period last year. The market turnover remained stable and the structure continued to differentiate, and the professional market showed new business vitality.

Overall operation of professional market in 1~9 months

In 2019 1~9, the total turnover of 45 key monitoring markets was 846 billion 588 million yuan, an increase of 5.06% over the same period last year. Among them, the turnover of 26 markets increased year by year, the average growth rate was 7.62%; the turnover of 19 markets decreased year by year, with an average decline of 4.50%.

(1) market efficiency analysis

From the perspective of market operation efficiency, the average operation efficiency of the 45 key monitoring markets in 1~9 months was 51147.26 yuan / square meter (annualized), an increase of 5.06% over the same period last year; the average business efficiency was 3 million 898 thousand and 400 yuan / shop (annualized), an increase of 5.08% over the same period last year; the average merchant efficiency was 4 million 348 thousand yuan / household (annualized), an increase of 5.48% over the same period last year.

(two) market regional structure analysis

From the perspective of regional structure, the turnover of professional markets in the 45 key monitoring markets in 1~9 was 722 billion 15 million yuan, an increase of 6.35% over the previous year, accounting for 85.28% of the total turnover in the professional market. The turnover in the professional market in the central region was 77 billion 868 million yuan, a decrease of 2.36% over the same period last year, accounting for 9.20% of the total turnover in the professional market. The turnover of specialized markets in the western region was 46 billion 706 million yuan, a decrease of 1.01% over the same period last year, accounting for 5.52% of the total turnover in the professional market.

　　 (three) circulation structure analysis

From the level of circulation, the 45 key monitoring markets include 27 specialized markets for producing areas and 18 specialized markets for sale. In 2019 1~9, the turnover of the 27 family owned land market was 721 billion 663 million yuan, an increase of 5.93% over the same period last year, and the sales volume of 18 land sales markets was 124 billion 925 million yuan, up 0.29% over the same period last year.

(four) new professional market analysis

According to circulation branch statistics, in 2019 1~9 added more than 10000 square meters of textile and clothing professional market 5, 3 in the eastern region, 2 in the central region, new professional market total investment amounted to 2 billion 720 million yuan, new professional market total construction area of 417 thousand and 500 square meters.

1~9 moon point analysis in 2019

In the month of 2019 1~9, China's textile and garment specialized market achieved a more stable development. Some specialized market performance was outstanding, positive transformation and upgrading, and achieved the contrarian trend of turnover. In 1~9 months, the transformation and upgrading of textile and garment market was highly focused on intelligence, trade and internationalization, forming a bright spot for innovation, and achieved good results, showing stronger business vitality and competitive advantage.

(1) intellectualized

In 2019, the intelligent transformation of textile and garment market evolved from the upgrading of hardware and software in the past to a deeper level of intelligent transformation, such as market operation format and merchant marketing mode. Intelligence gradually changed from technology tools to idea thinking, and the application of information technology promoted the innovation and upgrading of market concept, and gradually became a new wave of market transformation.

In terms of market operation format, in 2019, the professional market was directly serving the national retail consumers through the live broadcast mode, and gradually explored a one-stop experience mode suitable for professional market traders, namely, "net red shop staff live + shop display + factory price delivery", which solved the problem that the retail market of the physical market was restricted by the geographical area, greatly opened the retail layout and enriched the market format. In terms of merchant marketing mode, market traders gradually develop into a master of textile and clothing upstream and downstream relying on information technology. Through online communication, online and offline display, online ordering transactions, external delivery mode, and buyers make small batch and multiple batches of transactions, the traditional trading function of the physical market is gradually moving towards deep integration under online and offline.

(two) exhibition and trade

In recent years, the specialized market of textile and garment has been actively seeking new functional positioning and realizing platform development. Among them, the development platform of trade and development has been developing rapidly and has achieved remarkable results. There are two main aspects in the transformation and marketing of textile and apparel specialized markets: first, the number of organizations exhibiting more and more exhibitors at home and abroad, the larger scale, the finer service and the better effect; two, the specialized market of textile and clothing has gradually formed its own exhibition brand, and the experience of its own exhibition is more abundant, and the scale of the exhibition transaction and the popularity of the country are increasing. The first quarter and the three quarter are the peak season of the textile and garment industry in China. The textile and garment market has been actively exhibiting and exhibiting. Through years of experience accumulation, we have paid more attention to the important role of the trade exhibition in channel expansion, brand promotion, concept exchange and cooperation docking. We have realized the promotion of the exhibition site turnover and strengthened the follow-up precision docking service. At the same time, the professional market in the media coverage, the innovation has formed the traditional media and the New Media Union, the text report and the net red Live Broadcast Union multi promotion way, has obtained the better dissemination effect, the exhibition brand's popularity and influence gradually rises.

(three) internationalization

In 2019, China's textile and garment industry faced a complex and changing Sino US trade environment. In the international competition with opportunities and challenges, the textile and garment market took the two important opportunities of the "one belt and one way" initiative and the market purchasing trade mode, and steadily walked out of an international road and achieved good results.

The textile and garment market has actively expanded the business sector to the international market by opening overseas sub markets, opening overseas warehouses, and setting up overseas sales centers; actively going abroad, visiting overseas markets, actively participating in exhibitions and exhibitions at international exhibitions, laying the sales channels to the international market, and actively exploring diversified modes such as cross-border electricity suppliers, overseas buyers, international buyers, global sea scouring, etc., to purchase and sell international commodities for international brands, enhance the international level of market commodities, introduce import and export outlets in the market, and introduce overseas merchants to enter the market, so as to enhance the competitive vitality of market traders and improve the internationalization level of market merchants.