MK First Battle Double 11 And Coach Snatch Chinese Market
Michael kors, a luxury brand from the United States, is planning to launch a "war" against the "senior" coach.
MK rushed ahead of Tmall's double 11, and launched more than 1400 products to participate in the event. The front page also displayed a "low to 80 percent off" poster. A package of original price of 6200 yuan was only 1920 yuan after a series of discounts, even lower than the 2480 lowest price parity of the website. Coach is also not to be outdone, playing the "low to 80 percent off" advertising.
MichaelKors and Coach, which are similar in price, same in style, and positioned in the same light luxury, belong to two luxury groups. The rapid expansion of China's light luxury consumer market is becoming an interest growth point that can not be ignored in the luxury magnate's earnings report.- Related reading
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