"Double Eleven" Fancy Sales Routine, How Can Many Consumers Take Over?

Today, the annual "double eleven" shopping Carnival begins at the chopper party, and consumers choose to buy online on the "double eleven", which is a cheap discount offered by businesses. During the "double eleven" period, there are various marketing methods such as low price temptation, gift coupons, full reduction and so on, but this period is also the peak period for various complaints and returns, and various kinds of returns and complaints emerge one after another. In the face of the "fancy sales promotion" launched by businesses, Keqiao Consumer Protection Committee reminds consumers that they should keep a rational mind and guard against consumption traps.

Pay the deposit one month in advance, the first two hours discount, and more business.

As early as nearly a month ago, Ms. Li of Keqiao residents found that many businesses on the Internet began to pay the deposit of "double eleven" in advance, that is, advance deposit in advance. "Double eleven" can buy a lot of goods on the same day. Ms. Li thinks that there are many things to buy at home, children's milk powder and urine, their skin care products and clothing are all necessities, so the milk powder has prepaid the deposit of 9 cans, and the advance payment of 8 packets of the deposit is made by dipper, so that the "double eleven" payment can give a discount of several hundred dollars. Ms. Li feels that she has made a profit, but has not considered any potential risks, such as whether she will be unable to pay at that time and whether the order will be cancelled without any reason.

Mr. Wang saw a watch on an electronic business platform. He found that there are two kinds of concessions on the day of "double eleven": one is the zero point rush, the first two hours the preferential price, and the other is the whole day's preferential price. The difference between the two is 500 yuan. Mr. Wang has decided to set up the alarm clock, and open it on time at 11 o'clock. Reporters noted that there are many commodities have set up the "double eleven" the day zero point, the first few minutes to kill a single spike, buying a large discount mode. Like a car film, the original price of more than 2000, the seller in the sales page prompts "double eleven" zero point, the first 5 orders can enjoy 60 percent off discount, as long as more than 800, this kind of promotion is undoubtedly a business gimmick. And similar prepaid deposit, zero discount, many electricity providers are engaged in, in order to attract consumers in advance.

In addition to the "double eleven" sales promotion, the physical stores are also unwilling to lag behind. Some supermarkets and shopping malls are involved in the carnival of shopping. Zhang said that this year, she did not want to go to the supermarket to bustle. Last year, I saw many activities in the supermarket. Many people went there, and I went there. It turned out that the supermarket was crowded with people, and the goods on the shelves were like money, and they were soon sold out. She kept a lot of toilet paper, shampoo and shower gel. She didn't run out this year and occupied many places at home.

"Double eleven" online shopping various complaints

Keqiao District Consumer Protection Committee responsible person told reporters that "double eleven" period is often a high incidence of consumer disputes. A comprehensive analysis of the 232 online shopping complaints cases received last year shows that the contents of online shopping complaints are mainly focused on problems such as the disincentive of preferential sales, the inconsistency of the quality of goods and the description of merchants, the unauthorized cancellation of orders, the insecurity of after-sales service, and the delay in delivery.

In recent years, the electronic business platform has a prepaid deposit system. Businesses require consumers to pay the balance in advance within the prescribed time to enjoy the preferential price. In fact, there is a "cat's greasy" in the prescribed time, such as the system can not be paid, the order is cancelled without any reason, and the deposit is not refunded.

Some citizens said that the stipulation that advance payment can not be refunded is actually passive for consumers. This year, many electronic business platform's "double eleven" pre-sale has already started in October, resulting in a long time to get the goods from the payment of the final payment. At the beginning, it didn't feel anything. Later, it felt that some things actually wanted to use recently, but the rule was that it could only be traded on the day of "double eleven", while the "double eleven" period and other couriers had to wait longer than usual, so that they suddenly fell into a more passive situation.

In addition, there are more complaints about quality problems, logistics and transportation problems.

He bought a Hanfu dress in a shop of an electronic business platform, worth more than 200 yuan, but after receiving the goods, she found that the skirt was skew and uneven, but the merchants were unwilling to return the goods. Qian Qing's Ms. Zhu bought 4 pairs of curtains at a curtain shop, a total price of 1185 yuan, and took part in the price after the event. After receiving the goods, it found that one of the original curtains was 790 yuan. The curtains had problems (curtains and window screens), the window screens had knots, the window screens were unevenly distributed, and there were many holes and joints on the curtains. After having no communication with the merchants, they went to the market supervision department of Qian Qing town to complain. After the mediation of the law enforcement officers, the two sides reached an agreement. The complainant agreed to compensate the complainant 200 yuan on the basis of no refund.

Consumers should rationally consume and guard against traps.

In the face of the "double eleven" shopping temptation, the staff of the consumer protection branch of Keqiao Market Supervision Bureau reminded consumers that during the "double eleven" period, a wide variety of promotional advertisements of the electricity supplier could easily lead consumers to impulse and follow suit. It is suggested that consumers should make a list of items that need to be purchased before the "double eleven" and purchase them on the basis of the comparison list, so as not to cause waste. Do not blindly follow suit and buy unnecessary commodities. Don't be dazzled by the words "preferential", "discount", "cheap", "cash back" and so on. Be vigilant against price traps and avoid the loss of rights and interests.

When consumers purchase online goods, they should have three goods. They should choose regular, large and well-known websites, and choose the online shops with high visit, good faith and high reputation.

When online shopping, it is best to communicate with the seller fully to get more relevant information and save screenshots and information. Before you place the order, you should read the instructions and promotion rules carefully, determine the specifications, types, methods of use, and applicable scope of the products, and specify the scope of use of the red packets, points and coupons, and avoid unnecessary disputes afterwards.

In addition, consumers should learn more about the relevant laws and regulations, such as the consumer protection law and the electronic commerce act. In the process of participating in the network consumption, they should advocate the corresponding consumer responsibility, and timely reflect the illegal behaviors of the electronic business platform and related operators. Once they encounter the damage of their legitimate rights and interests, they should take the initiative to safeguard their rights in accordance with the law.