The Weather Bureau Said That The Probability Of Cold Winter Is Almost Zero This Year, And The Demand For Cotton Clothing Has Dropped Sharply.
A few days ago, the China Meteorological Administration released the latest news: the probability of cold winter this year is almost zero.
Consumers: this winter is saving money. The down jacket is too expensive, and it will cost thousands of times.
Weaving factory: winter is not cold, my Nei spinning, imitation memory, bravery cloth will not sell!
The textile market has always been "watching the sky", especially in autumn and winter, and the weather is even more important.
Recently, a textile personage revealed that some customers had hoarding 5 million cotton made cotton clothes and stacked 7 warehouses. They thought they had already done a good job.
In the first two years, the fabric market was in short supply, resulting in the phenomenon of breaking goods. Many textile owners began to store up their fabrics for this spring. But at the end of last year, the clothing industry began to go downhill, and the cold winter expectations were wrongly judged, which resulted in a lot of down coats and overstock of clothing enterprises. Many traders can't sell goods they hoard.
At the same time, clothing enterprises are mostly small batch and multi batch mode, and even tend to the sampling mode. Therefore, when the "gold three silver four" was used, the fabric inventory of weaving factories reached nearly 38 days.
As a "King" who used to sell fabrics in autumn and winter, Nei spun sold and broke the goods in the first two years, but after selling junk and rotten street this year, it sold 4.6 yuan last year and sold 3.6 yuan for finished products this year. What profit can it make?
Dan cloth, as a necessities for the winter clothes, has not been satisfied with the recent sales. Some enterprises say that the market is also more and more difficult to sell. The price is transparent, and the selling price is almost half of that in the beginning of the year, and there is hardly any profit.
Recently, weaving manufacturers also said that the price of 380T nylon cloth was around 4.6 yuan, and now it has dropped to around 3.1 yuan, or over 30%.
Of course, the bad market situation is related to the market rule of watching the weather, and is closely related to the terminal demand.
In addition to the beginning of Sijiqing's "sparsely populated", recently, CCTV investigated the sale of Inner Mongolia cashmere and caught a hot search.
Cashmere is an essential winter product, but it is cold this year. The price of cashmere products, which has always been expensive, is 10% lower than that of previous years. Not only is the price cheaper, but the order volume is also reduced. According to local traders, cashmere orders have dropped by nearly 30% this year, and even the middlemen - cashmere rough processing orders have dropped by 30%.
Whether it is Sijiqing or Inner Mongolia cashmere market, in the final analysis, or because of the lack of terminal demand power, after all, as long as consumption goes up, no matter what you sell is not expensive, it is sold out!
In recent years, the development of textile and garment brand enterprises is getting cold. The traditional clothing giants have encountered the trend of shutting down shops, declining profits and holding high embarrassment. The fabric suppliers are also "sitting together". Besides the economic downturn, consumer demand is also changing. As the source of textile enterprises, they want to break through the bottleneck and need to develop in the direction of transformation and take the middle and high-end line.
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