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    Tmall Double 11 In Sijiqing: Overtime Plus Vehicles, Leaving No One On That Day.

    2019/11/12 16:49:00 0

    Sijiqing

    "Double 11 period, the package quantity is more than usual 20%-30%."
    Spring thunder, the boss of Hangzhou Sijiqing's old market outlets, has become more and more orderly than Tmall's double 11 express in the past few years.
    Spring thunder has a strict timetable in mind. On November 11th, he and his colleagues went out earlier than usual. At 5 in the morning and the night had not yet dispersed, they pulled back the first batch of Tmall 11 double packages from the company sorting center.
    All these parcels were sent to the stall shopkeeper and "little sister" in the afternoon. In Sijiqing, sending parts is only part of the express pressure, and more parcels are waiting to be sent to all parts of the country.
    There was once a saying that 1 billion 300 million of China's population had one garment from Sijiqing.
    In the past, the walkway between the stalls was not crowded, and people were squeezed into solid state, hardly moving around. Now, the electricity supplier has changed the way of operation of the stall owners, and logistics Express has accelerated the long-distance circulation between cities. The corridors in the market have become smooth, and express vehicles outside the market are ready to go.
    The clock went to 7:30, and the night came again. The last fully loaded Central Express truck set off. For spring thunder, busy is just beginning.
    "I'm here to brush my face."
    Spring thunder is a small celebrity in Sijiqing's old market, and it can be talked through every stall.
    "Big brother, I have a few pieces here, send to Xinjiang, give a friendship price."
    "Where did you go yesterday?"
    "Spring thunder, do you want to have lunch together at noon?"
    This familiar acquainted with the old friends of the stall owners is the golden rice bowl of spring thunder. Now in Sijiqing's old market, the share of 60-70%'s express delivery is firmly in his hands. No need to put on work clothes, the boss in the market also knows spring thunder, his face is the best pass.
    Spring thunder has an elder sister who opened the stalls in Sijiqing, Hangzhou earlier in the year. In 2012, he retired to his home and followed his elder sister to Sijiqing. However, he is not a sales material. He feels he has the strength to send the express.
    As the landmark of China's clothing industry, Sijiqing has 26 professional clothing markets and 2.5 stalls. Sijiqing is also one of the most intensive outlets of express delivery outlets. Almost every professional market has gathered four links and one access.
    The old market gate of spring thunder is not spacious, but the express shop is open and clear. Each express company set up an easy to pull treasure on its own site and became a long-term receiving point.
    Under fierce competition, express delivery is more than speed and price. At that time, there were only five hundred or six hundred pieces of daily distribution in Sijiqing's old market, and only four or five points were available.
    Instead of waiting for death, Chun Lei chose to take the initiative. He goes to work at 6 o'clock every day and gets off work at 12. Besides sending and receiving, he has more important things to do: brush his face in the boss's shop and dig out new customers.
    Every time a piece is delivered, spring thunder is not in a hurry to leave, but stays at the stalls to help the boss fight. When the boss is in the middle of business, he hurriedly sells himself a few words.
    Of course, he did not spread the net widely. He chose several shops on each floor and conquered them repeatedly. "If the boss refuses, I will not insist. Some bosses are ambivalent and need to be cheeky." Spring thunder recalls that the customer who had been "grind" by him was also visiting for 10 days.
    In this way, customers introduce customers, the radiation is bigger and bigger, and the order quantity of spring thunder is also rolling like snowballs. "Do express delivery is to do word of mouth, service must be in place." No matter which phone call, spring thunder can be called "Bing Bing" all day long.
    In Sijiqing for so many years, spring thunder feels embracing changes.
    The packages that were sent before were basically the orders sent by factories or customers' return lists, which were generally large and heavy. Nowadays, parcels are changing to small parts.
    "After 2016, the volume of express delivery increased very fast, especially for small packages, most of which were very dangerous. Many bosses were doing business, but there were still some live broadcasts." Spring thunder obviously felt the transformation of Sijiqing, where fewer and fewer people, and more and more parcels.
    Therefore, the Tmall double 11 carnival is also playing an important role in this market which is built wholesale under the line.
       Late transformation
    Xiaofei is the stall boss who sells live by electricity in spring thunder.
    As early as 2004, Xiaofei, 19 years old, came out of the world with ambition and came to Sijiqing alone. After being a two-year stall girl, she accumulated some original funds, and hired a shop to do it alone.
    It is also catching up with the good times. In those days, even in Sijiqing, even if the goods were sold at the stalls of the market, the sale would be sold out by the customers who came to pick up the goods.
    At the best time of business, Xiaofei has only 7 square stalls, creating a turnover of 500 thousand yuan a day.
    Singing all the way, Xiao Fei said that he was like being in an isolated space. He only knew that he had to work hard and looked up, only to find that his colleagues had long gone. In recent years, the flow of people in the market has decreased significantly, and the turnover of Xiaofei is only 1/10 of the original.
    Where is the problem? Little fly can't help thinking. It was not until 2016 that the birth of the second child helped her open the door to online shopping: "when you could not get out, you tried online shopping, and then came out of nowhere to find that the Internet could have bought the whole world."
    However, for many people in Sijiqing, to go online means that the price is more transparent and the loss of the old customers on the line is going to take this step, which requires great determination. Hesitated for a while, until this year, the Taobao store finally opened, and the manager's dream had a new identity.
    "Good babies, I am a dream of Sijiqing bosses." In September 20th, the dream of the first broadcast appeared somewhat green. In front of the customer, she was able to speak, and faced with the camera for a while. "It's like a monologue. People can see little, no one can interact, and can only rely on themselves to speak and keep holding all the time."
    Before making the anchor, dream dream is the shop manager of Xiaofei store, and also the model of the shop in charge of showing clothes. According to the conventional rhythm, she gets up at 4 every day, arrives at the stalls at 4:50, and formally greet guests at 5. She wears 200 clothes a day, and the working hours are basically 12 hours. But after becoming anchor, dream dream still "almost gave up".
    The week before the launch, Meng Meng sold less than 10 pieces of clothes sold through the live room, and the amount of live broadcast that lasted for 6-8 hours a day could only be over 1000. As a "late life" for the transformation of the electricity supplier, the dream dream is full of envy when talking about friends from the stalls next door, because it has started a year earlier than before, and the fans have already been 140 thousand.
    During that time, dreamy night was worrying. Whenever she felt that she could not go on, she turned over the live playback of other stall hosts: "I even turned over a year ago to see that they watched thousands of times at that time, and their hearts slowly stabilized."
       Express Express
    The transition between Xiao Fei and dream dream took place after half a month.
    On this day, a small wave of traffic flowed into the live room. At ordinary times, thousands of thousands of views were rushed up.
    "Ten thousand!" After the sowing, Xiaofei and dream dream are all thrilled together. Online sales also rose all the way. The original order a day, became one hundred or two hundred orders.
    As for the offline customers, Xiaofei has temporarily found a balance point, the key lies in the price and style. The price of the dream dream will be slightly higher than the wholesale price, so that the customers who make the purchase can earn profits, and the styles will also be complementary according to the preferences of online consumers.
    At five or six a.m. in Taobao, there are more and more stalls like dreamdreams. This force is also blowing a new wind in the market. At the peak, a live broadcast of Sijiqing Stanche anchors reached 1 million 300 thousand.
    At the peak of Sijiqing, most of the small wholesalers had to rely on money to buy goods, especially some explosions. If they were a little later, they would be all out of stock. They had to wait for 3-5 days to get on the shelves again. Therefore, the 5-8 point of every morning is the gold rush rush period for the scattered wholesalers who come to Sijiqing to sell goods after the goods are delivered to the stall boss.
    Now, logistics Express has accelerated the way of inter city long-distance circulation, and the electricity supplier has changed more and more like the small fly like stall boss's way of operation. Some scattered wholesalers also choose to place orders online directly, avoiding running back and forth.
    The flow of people in the market is less, but the business of spring thunder is getting more and more prosperous. According to his disclosure, the China Unicom Network has maintained a growth rate of more than 15% a year, and its daily sales volume is approaching 3000.
    Many of those who came to Sijiqing to get goods were Taobao shopkeepers. Since November 8th, Chun Lei felt that the number of packages increased significantly. He estimated that the workload of the Tmall double 11 would increase by about 30% on the same day. In order to cope with this day, he had been planning to increase the number of people and vehicles more than a month ago.
    Spring thunder set the military order this year: "no matter what it is or what is sent out, it ensures that every warehouse is empty, without leaving one piece."
    On this day in November 11th, Chun Lei and his colleagues went out two hours earlier than usual. When the old market doubled the number of manpower on each floor, the express arrived in the hands of the stalls in the planned time. At 7:30 pm, the last bus was sent out, and all the parcels sent out in the old market rushed to the whole country today.
    At 4:50 in the morning, dream dream came to the store as usual, prepared the goods, debugged live broadcast equipment, met with fans on the morning of 6:30. In a short span of more than a month, she also had a group of old fans who watched the live broadcast every day.
    It seems that nothing has changed.
    Xiaofei and dream dream are still guarding the small stalls, but the little fly has become the flying sister of other population. The dream dream has been working hard from professional models to professional anchors. Two people have seen new directions on the Internet; spring thunder is still on the front line of express delivery, and behind them are a group of courier brothers who have fallen behind him.

    Source: Jiang Chanjuan, author of Internet business in the world

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