China Is Irreplaceable. Luxury Big Collectives To China'S Exhibition Fair

In November 10th, the second China International Import fair came to a successful conclusion. The total turnover of the exhibition was 71 billion 130 million US dollars, the first increase of 23% over the same period last year. It is noteworthy that the international luxury goods giants, who are absent from the first Expo, have been exhibiting this year to introduce luxury brand culture to Chinese exhibitors.

Sun Chenghai, deputy director of China International Import Expo Bureau, said at the closing news briefing of the second China International Import fair, that through participating in the fair, enterprises realistically realized the potential of China's large market and gained tangible benefits and benefits. Buyers' internationalization is further improved and buyers are more professional. Among them, domestic enterprises accounted for 32% of the manufacturing industry, accounting for 25% of the total wholesale and retail businesses. According to one year plan, the cumulative intention was $71 billion 130 million, an increase of 23% over the first time.

Through the observation and understanding of the first Expo, the exhibitors registered to participate in the fair have greatly improved this year. A total of 181 countries, regions and international organizations participated, and more than 3800 enterprises took part in the enterprise exhibition. The luxury group LVMH and Kai Yun are the first to participate in the exhibition. For the first time, the group will present the comprehensive exhibition as a whole and introduce the luxury brand culture to Chinese exhibitors.

LVMH group's brand is one of the first luxury brands to establish import and export relationship with China. The exhibition covers an area of more than 500 square meters. In addition to products, raw materials, archival antique products and on-site customization process, the display part is divided into five categories: wine, fashion and leather goods, perfume and cosmetics, watches and jewelry, and retail.

Compared with LVMH group's display of history and technology in the field of hard luxury and leather goods, Kai Yun group, through an irregular exhibition hall, seems to be more interested in fashion and accessories, and focuses on the sustainable development of the group in recent years.

As the first American modern luxury accessories group to be exhibited, Tapestry brought the three major brands of the group, Coach, Kate Spade New York and Stuart Weitzman to the scene. "China is irreplaceable." Jide Zeitlin, chairman and chief executive officer of Tapestry, said: "with the complement of technological innovation and cultural empowerment, China has become the primary driving force for world economic growth. We look forward to working with more Chinese partners to achieve effective common and deep links with global consumers.

During the Expo, Tapestry released its first quarter results for the year ended September 28, 2019. Despite the decline in net income and net sales, the performance of the Chinese market is particularly prominent, counteracting the weakness of the brand in other markets.

It is worth noting that at the end of last year, Dolce & Gabbana also occupied 400 square meters because of the "public opinion" that caused public opinion at home and abroad. The group's presence in the Expo will also be considered an open effort to repair relations with Chinese consumers.