Small Dirty Shoes Or Looking For The Sale Of CK, Coach Parent Company Are Eyeing It.

The Golden Goose, founded by designers Alessandro Gallo and Francesca Rinaldo in 2000, has recently been released or will be sold. Potential buyers include Calvin Klein parent PVH group, Ralph Lauren group and parent company group.
In the field of sports shoes such as Nike, Adidas and other luxury brands such as Gucci, Prada and Valentino, it is already a red sea. Small dirty shoes, as golden goose stars, are valued by many consumers, celebrities and people at the price of 3000 yuan.
In the early 2016, the popular Korean drama "the descendants of the sun", the hero Song Zhongji's "Golden Goose Deluxe Brand" once obtained a big close-up in the play.
Specially used old shoes have adopted the high-end soft leather of Italy, which has been given the texture and comfort through the traditional technology, and the traditional retro effect has been brought about by hand washing, coloring and waxing.
"Golden Goose Deluxe Brand is the first brand to upgrade sneakers from street wear to luxury goods, changing the fashion industry's view of such products," said its chief executive, Roberta Benaglia. The brand communications department has strict rules, and stresses that it can not write only the first two words, because the meaning of "Deluxe Brand" is of vital importance -- the essence of its success.
In 2016, the brand opened two stores in Beijing's Taigu and Shanghai Hang Lung Plaza.
According to Benaglia in the interview, "we do retail in the way of" global Glocal ", and each store has different commodity combinations. "In this way, through travel, the same customer can buy different products in different stores in Seoul, Milan, Paris and New York so that they can provide customers with different shopping experiences," she said.
In 2013, Italy private equity DGPA SGR bought its 75% stake in 45 million euros.
In 2015, this share was taken over by Ergon Capital Partners, a Belgian private equity firm.
In 2017, Carlyle Group LP bought the brand at a price of 400 million euros.
Golden Goose is more like a good asset than the luxury group's timely sell-off of its non scenic brands, attracting many investors to take over.
In 2016, the brand's revenue exceeded 100 million euros, while its revenue in 2015 was 76 million euros, an increase of about 30%. In 2018, the net sales of Golden Goose were 185 million euros, and the profit before interest tax depreciation and amortization was about 80 million euros. According to people familiar with the matter, Golden Goose is now valued at more than 1 billion euros.
The retro concept of product design and the concept of life of travel are not entirely new concepts. But for the shoe brand, apart from the brand new concept, the profound spiritual transmission from the concept to the product and the new retail way are all influencing the consumers and the corresponding reports of the brands. Two.
It's like the explanation of Roberta Benaglia, the chief executive of the brand, on the concept of restoring the ancient dirty shoes. "For the previous generations, they did not immediately realize the positioning of retro style in the luxury sector. For us, restoring ancient times is a kind of value. For the classic outdated love and the spirit of not wasting, it is a real experience of life after retro. Our sneakers have changed people's view of sportswear through the exclusive hand-made products. Through the research and innovation of luxury goods, we have promoted the value of the brand: we are a lifestyle brand, because we are a history of existence, emotion and fashion in finding a unique way of expression. Therefore, this new concept of luxury is easier to understand for the younger generation.