Zhao Wuda Opens Strategic Leap From "Cashmere Brand" To "Cashmere Fashion Brand"

Cashmere is popular among people for its scarce output and excellent quality and characteristics. "Soft gold" "Queen of fibers". In autumn and winter, people begin to buy cashmere garments.

Cashmere production accounts for the first place in the world, and its quality is excellent. The Inner Mongolia Autonomous Region is the main producing area of cashmere in China. Chifeng Zhao Wuda Cashmere can be regarded as a landmark enterprise. Cashmere Products It is the "famous and special" product designated by the Inner Mongolia Autonomous Region. Inner Mongolia Chifeng Zhao Wuda Cashmere Products Co., Ltd., relying on Chifeng to build China's Grassland self driving tourist destination and the construction of world-class tourism destinations, vigorously develop industrial tourism. In 2016, it was rated as a 2A tourist attraction. In 2017, the number of tourists was 20 thousand, and the number of tourists in 2018 was 40 thousand, including 20 thousand foreign tourists. In 2018, "Zhao Wuda" brand was named "Inner Mongolia top 100 brand" and "Inner Mongolia time-honored brand".

Jiao Jianjun, founder of Chifeng Zhao Wuda cashmere products limited liability company, respects knowledge and talents, and has built autonomous area "enterprise research and development center", "enterprise technology center" and "industrial design center" respectively, which indicates that the enterprise represents the level of autonomous region in the comprehensive ability of cashmere R & D, technology and new product development. Zhao Wuda has successively carried out industry university research cooperation with China Agricultural University, Wuhan Textile University and Tianjin University of Technology, and obtained 16 national patents. Among them, the processing method of "original cashmere sweater" was patented by the state. Enterprises made breakthroughs and progress in engineering technology research of "original ecological cashmere sweater" processing, dyeing and finishing of green plants, and utilization of cashmere and wool textile wastes, and promoted the development of cashmere products from ordinary products to higher value added products such as original ecology and green environmental protection, so as to meet the new demands of clothing market for safety and environmental protection.

Chifeng Zhao Wuda Cashmere Products Co., Ltd., founded in March 2007, is located at 158 Hongye street, Hongshan high tech Industrial Park, Chifeng, the Inner Mongolia Autonomous Region. After many years of wind and rain, it has grown into a professional cashmere product company integrating cashmere raw materials, cashmere products processing and product sales network. It mainly produces cashmere sweaters, cashmere pants, cashmere blankets, cashmere scarves and other needles textile production and processing technology research and technology promotion. Its cashmere fabric, which is strictly selected from the original ecology, is used as a raw material. Its fabric is comfortable and elegant, and its style is also elegant. The high quality fabric is delicate, soft, elastic, glossy, soft and white, with long fiber and high velvet rate. The handle is fine, smooth, waxy, skin and durable, breathable and moisture absorbing. It improves the quality while keeping it warm and close to your body.

The exhibition hall of Zhao cashmere factory in Wuda is two storeys and 3800 square meters. On the first floor, the exhibition hall is built with experience Museum, high-end private customization, professional designer and custom craftsmen team, so that every consumer has their own cashmere products, perfectly fitting the body of the consumer, and showing the elegance and elegance of the consumers. The two floor is a factory shop. There are more than 1000 styles in the exhibition hall for different consumers, so that every customer will not return empty handed.

Jiao Jianjun briefed reporters that Zhao Wuda Cashmere Products Co., Ltd. is committed to the allocation of production factors with high quality development, complying with the market's new demand for safety and green consumption, relying on the abundant cashmere resources in Chifeng, giving full play to the leading role of the leading enterprises and leading enterprises in agriculture and animal husbandry in the autonomous region, and establishing a stable cashmere acquisition relationship and a direct interest community with the farmers and herdsmen through the service mode of "company + base + farmer". At the same time, it has actively implemented the integration of "two technologies" to promote the application of production service mode related to consumer experience, customization, flexible production and so on. Cashmere carding has realized dust-free cleaner production, and the yield of quality less than wool is more than 90%; the computerized flat knitting machine is interconnected with the MES system, and the corresponding customization task is fast; the automatic hanging garment manufacturing system can organize single batch and small batch production; its production and operation mode is transformed into intelligent manufacturing based on "big data, platform and interconnection", which can provide personalized services for global consumers, such as personalized customization and flexible production.

The ideal Wuda Zhao Wuda Cashmere Products Co., Ltd. has gone abroad to the world, and its products are exported to more than 10 countries and regions, such as the United States, Canada, the United Kingdom, Italy, Japan and so on, and are favored by consumers both at home and abroad. "Wuda cashmere products Co., Ltd.", which is full of "bright cashmere, and dedicated to the best loved ones", is now on the way to the world. "Zhao Wuda" trademark has been selected as "Chifeng famous trademark", "Inner Mongolia old brand" and "Inner Mongolia top 100 brand". The product has been selected as the fifth "consumer trustworthy product" of Chifeng. Its original ecological cashmere sweater and original ecological cashmere scarf were identified as the "sixth excellent" products of Inner Mongolia in 2018. "Zhao Wuda" has grown into a mature brand of cashmere clothing brand with rich age, men and women clothing, and meeting the needs of high-end consumption.

Pursuing innovation is a kind of attitude; challenging the ultimate is a realm. Jiao Jianjun said that the future Chifeng Zhao Wuda Cashmere Products Co., Ltd. will actively take the road of high quality development of cashmere garments, and strive to create "Zhao Wuda" brand. Under the premise of maintaining high market recognition and good reputation, we will upgrade our products, upgrade our channels, push them up and upgrade, and open a strategic leap from "Cashmere brand" to "cashmere fashion brand", so that "natural velvet, natural color and natural products are all in Wuda" to win the hearts of the people and lead consumption.