Guangdong Promotes The Home Textile Industry To An Advantageous Traditional Industry With An International Perspective

"Guangdong Home Textile Association 2019 general meeting and Sino Japanese home textile industry inspection tour" activities were successfully concluded. A 6 day exchange campaign has brought nearly 220 home textile entrepreneurs to a full harvest.

This is another great event of the Guangdong Household Textile Industry Association (hereinafter referred to as the "Guangdong Home Textile Association") after its large-scale visit to Vietnam last year. It is also the largest non-governmental exchange activity in the Sino Japanese home textile industry, opening up a new situation of Sino Japanese home textile cooperation.

"The world is so large that we should see more. This time, the member enterprises went to Japan to feel innovative technology, learn craftsmen's spirit and advanced management experience, seek new business opportunities, and let the home textile industry go to the advantageous traditional industries. Deng Yuanjin, President of Guangdong Home Textile Association, said that the association will continue to build more exchanges and cooperation platforms to help industrial clusters develop at a higher level.

Why go?

Jump out of the circle to see the world break through the tradition and seek new chapters.

On the evening of November 12th, when the entrepreneurs of the exchange group flew to Tokyo, Japan, they rushed to the scene of the conference as soon as they left their luggage, and launched a brilliant confrontation with the participants of the Japanese guests around the theme of "integration and innovation and evergreen family" to explore the industry trend and future development path.

Representatives of Nakai Kunihisa, Japan's trade and revitalization agency's overseas strategic backbone, President of Japan furniture industry revitalization Association, and representatives of home textiles Department of Dongli International Co., Ltd., Japan, were invited to attend. They have made a detailed introduction to the representatives of China's home textile industry from the aspects of Japan's local industry, new materials research and development, and new textile products. As a representative of China's home textile industry, Guangdong Zhi Da household industry Co., Ltd. and Hangzhou cloth magic cube space Polytron Technologies Inc share their own exploration in large household and new retail.

Over the next few days, entrepreneurs visited Japan's Tokyo international home textiles exhibition and walked into the benchmarking enterprises such as NITORI, and so on to explore the mystery of Japanese enterprises.

"Why do we want to come to Japan? Because we are transforming. China's home textile industry has been developing for more than thirty years, and is developing from "quantity" to "quality". Japanese business management experience, innovative ideas and service awareness are all we should study. Since last year, we have been leading member enterprises to expand and expand. This expansion is not only confined to product latitude, but also includes the absorption of different cultures and advanced experience of the world. Deng Yuanjin said that home textile enterprises should plan their development in the world pattern, and enterprises must be evergreen. Entrepreneurs must have the ability to make precise choices. This requires entrepreneurs to have long-term vision, advanced ideas and resources of globalization, so entrepreneurs must go to the outside to see if they can not be left behind by the times.

In recent years, Japan has become the third largest home textile export market in China, which provides broad market space for the development of home textile industry in China and Japan. Deng Yuanjin said that the purpose of the mission is to explore the Japanese home market, seek opportunities for cooperation, learn the way of business management, strengthen the foundation of development, innovate business models and expand the international market.

Zhu Jun, Secretary General of the Federation of textile and garment industry of the National Federation of industry and commerce, believes that the Guangdong Home Textile Association organized its member enterprises to exchange in Japan. On the one hand, they responded to the "one belt and one road" initiative, and on the other hand, it will deepen exchanges and cooperation between the international home textile industry and promote the transformation and upgrading of China's home textile industry and promote the development of high quality.

What to communicate?

Explore the secret of enterprise evergreen and feel the new trend of the industry.

The Centennial enterprise is a key point for entrepreneurs to learn in Japan. This is also a focus of global concern in Japan. Statistics show that Japan has 100 enterprises in the past 25321 years, the largest number of longevity companies in the world, and has attracted global attention and focus.

At the meeting on the evening of 12, Professor Gotou Toshio, a special professor of Japan's Economic University, analyzed the secrets of the development of longevity enterprises. "The most important thing in enterprise management is to have a long-term vision, and to plan the company's development strategy ten years ahead of time. Through continuous learning, China will have more and more longevity enterprises." He believes that the spirit of craftsmen, continuous innovation and altruism are the core of longevity enterprises and the important spirit for enterprises to achieve sustainable development.

Paper comes to light. In order to understand the direction of innovation and technology and industry development of Japanese home textile industry, in November 13th, the entrepreneurs of the exchange group visited Japan's Tokyo international home textiles exhibition. They carefully studied the exhibition products and absorbed the new concept of Japanese home textile industry. Many high tech exhibits attract them to stop.

"This push-pull door can be folded and folded instead of conventional push and pull. It is very flexible, not only saves space, but also can meet various installation requirements, the design is very ingenious, and the market prospect should be very good." Wen Cijiao, general manager of Chuang Di sunshade Equipment Co., Ltd., said that many fantastic products have been found in the exhibition, which are both practical and environmentally friendly.

Subsequently, entrepreneurs visited Japan's high-end furniture brands, Tsutsu, well-known home textile enterprises, and the largest home chain retailers such as NITORI. The craftsmen spirit, bold innovation and meticulous management of these benchmarking enterprises also benefited the entrepreneurs of the exchange group.

"Japan's excellence in products, humanized design and innovative thinking all highlight their pursuit of cultural heritage and the ultimate pursuit of products. This is also the place we need to learn from and upgrade." Chen Tongzhao, general manager of the Foshan Nanliang District, Ltd.

What's the effect?

Showing new features of enterprises and developing new markets

The exchange activities are not only a measure for China's home textile enterprises to actively connect to the international market, but also a new look to strengthen the innovation driven development of China's home textile enterprises.

Nearly 220 entrepreneurs formed a super large exchange group, so that Japanese institutions and entrepreneurs pay special attention to it. During the period, some high quality products have won the favor of Japanese enterprises.

When the delegation arrived at the tomb, the representative of the company, who had been banned from the service, grew up with the team waiting to greet him. He warmly led everyone to visit the exhibition hall of the Spring Festival Hall, which was listed as a high quality home textile product from many countries in the world.

After the visit, the two sides conduct in-depth exchanges to explore opportunities for cooperation. In the process of communication, the industrial ecosystem of Guangdong Zhi Da home furnishing industry Co., Ltd. has recently attracted the attention of the relevant officials of the tomb.

In addition to direct business cooperation, this exchange event also gives entrepreneurs an even more global perspective to stimulate their thinking in business mode innovation and strategic innovation.

"Before dealing with Japanese ordering companies, this is my first time to understand the Japanese terminal market intuitively, which is very enlightening for me. Our products are actually better than these, but they have always been supplied to the hotel. If we adjust a little bit, we can cooperate with the leading stores such as Yi Deli to open the terminal consumer market. Guangdong Shunde Lian Li hotel supplies Co., Ltd., general manager of Pan said.

"The specialty of Japanese enterprises lies in design, service, management and so on. Our specialty lies in manufacturing capability, and there is much room for cooperation. Our current visit to Japan is to broaden our horizons, attract new ideas, find new directions and expand new markets. Luo Jiqiang, executive vice president of Guangdong Home Textile Association and general manager of Foshan City Jia Jia Si Trade Co., Ltd., said that the communication between these days has given rise to new ideas for many enterprises and also has more perfect development ideas for the future.

Journalist observation

Designing a new future in the light of the world pattern

With the deepening of international division of labor, global value chain cooperation has become the main form of international trade.

As Deng Yuanjin, President of the Guangdong Household Textile Industry Association, said, "the world is so big that we should go out and see it." The world is changing rapidly, and we can get out of the old circles and look at the outside world in order to break through the traditional ideas and let the mind collide with the sparks of wisdom.

In 1996, the Guangdong provincial Household Textile Industry Association, the predecessor of the Guangdong Textile Art Association, became the first non-governmental organization in China's home textile industry. With the establishment of the textile and apparel branch of the National Federation of textile and apparel industry, Guangdong's home textile industry cluster absorbs a large number of member enterprises across the country, and its membership has exceeded 800. Among them, there are many leading enterprises in the country's first listing, the leading hotel benchmarking enterprises and the well-known chain franchise brands in China.

At present, Guangdong is promoting the construction of strong manufacturing provinces, and vigorously fostering world-class advanced manufacturing clusters. From Vietnam to Japan, the Guangdong home textile association organizes member enterprises to go abroad for visits and exchanges, and build an international cooperation platform. The aim is to let the home textile industry take advantage of the advantages and integrate the world's advanced experience and ideas with its own development needs, find the most suitable way of development, create "superior traditional industries", and help foster world-class advanced manufacturing clusters.

Although a few days of exchange activities have benefited entrepreneurs, they are far from enough. Jim Collins, a best seller in America, once wrote, "the founder of a great company is usually a clock maker, not a timewriter. They are mainly committed to building a clock instead of just finding the right timing. With a visionary leadership personality, we are committed to building Visionary Companies's organizational material. Their greatest creations are the company itself and everything it represents. "

Therefore, we should give full play to the strength of trade associations and build more platforms to enable home textile enterprises to stimulate more wisdom, integrate more resources, and gradually form a distinctive business ecosystem, so as to realize the Evergreen Foundation and plan the future development in the light of the world pattern.