Close Cooperation On The Offline Line, Keqiao Enterprises Need To Break Through To Form An Industrial Chain.

The spectacular "double eleven" has come to a close. In the "double eleven" sales stream, how did Keqiao's electricity suppliers behave this year? According to the reporter, some home textiles, yellow wine and jewelry enterprises in our district have performed well in the "double eleven" electricity supplier war, and sales have increased significantly over last year.

For Tmall, Jingdong, koala, suning.com, spelt, Gome, Ali new retail and other 7 platforms are not fully monitored, this year, "double eleven" Keqiao electricity supplier sales of 101 million 121 thousand yuan. Behind the achievements, we can see that the sales terminals of our region have fewer business enterprises, less sales, and relatively short products.

Key business enterprises do not sell well

Young entrepreneurs continue to join

According to the 16 key business enterprises monitored by the District Commerce Bureau, the sales of Zhejiang Jinchan cloth Limited by Share Ltd, Shaoxing Chuang Jin Trading Co., Ltd. and Zhejiang Ming jewellery Limited by Share Ltd "double eleven" all broke 10 million yuan on that day. The total sales volume of the 16 key business enterprises "double eleven" reached 64 million 252 thousand and 800 yuan, an increase of 29.13% over last year.

11 days 24:00, Yang Wei, general manager of Zhejiang golden cicada cloth art Limited by Share Ltd, had been relaxed for a day. At last, it was relaxed and came with excitement and joy. The sales volume of golden cicada fabric in the major electronic business platform was fixed at 15 million 690 thousand yuan, an increase of 30% over last year. On the Tmall platform alone, sales exceeded 2 million yuan in the first hour. At 15:00, the platform completed the whole day's sales last year, and the sales volume of each platform exceeded 10 million yuan at 18:00. It has achieved good results in curtain Jingdong, vip.com first and Tmall second. At the same time, this year is the best seller in our district.

In fact, this is not the first time that the golden cicada has achieved outstanding achievements in the "double eleven". Last year, "double eleven" and "618", the golden cicada got the first place in the curtain sales of Tmall, and firmly occupied the leading position of curtain sales.

Tips for improving sales

Close cooperation on offline line

In addition to Tibet, the golden cicada has 500 franchised stores in all provinces of the country. Customers can place their orders online, go to nearby franchisees for on-site experience, and enjoy the services of size, door-to-door installation and so on. Yang Wei said that they also launched many services such as VR experience, 3D effect design, no dismantling and washing, and so on, and greatly improved the service experience of customers.

These days, in the Limited by Share Ltd warehouse of Shaoxing wine, the staff are busy packing and delivering a bottle of wine and a box of yellow wine. "Double eleven", the yellow rice wine in Tmall, Jingdong, Suning and many large e-commerce platforms sell more than expected, and the order volume is about 13 thousand. Among them, Tmall sales increased by 40% over last year.

Fang Miao, director of the electric business of the company, told reporters that in all products, the sale of "pure 5 years" was the best, accounting for 20% of the total sales, and 1743 of the new products also performed well. This is the fourth "double eleven" of the JC hill, and the annual sales increase by 30%. This is related to the creation of e-commerce team and product innovation.

In addition to these big companies, there are also some young entrepreneurs in Keqiao joining the "double eleven" war. Dr. Li Yinyong and his team, who have returned from studying in the US, have developed long-acting fog eliminator products, including cars, diving, home and other areas of life. In Li Yinyong's Taobao shop, there are automobile windshield antifogging agents, glasses lens cleaning and anti fog products. Although sales are not high now, Li Yinyong is still confident because their products use the "black technology" of new natural nanoscale cellulose materials, and the hydrophilic materials extracted from plant fibers have the characteristics of natural environmental protection, and have applied for patent in the United States. "It takes time for products to be developed and recognized by the market, and we are confident of waiting," Li Yinyong said.

There are not many business enterprises on the scale.

Breakthroughs need to form industrial chains

"Textile printing and dyeing is a pillar industry in our region. Due to the relationship between industries, there are not many electricity suppliers on the terminal products in our district, and there are fewer kinds of products." Keqiao District Business Bureau official said. At present, the terminal products are concentrated in curtains, yellow wine, and some clothing, pet supplies and so on. The reporter learned from the Keqiao District e-commerce promotion association that only 20 of the 124 member units are engaged in e-commerce sales of the terminal products, and the curtain is the main one. Most of the rest are upstream products such as fabric and flower design.

Of the 16 key business enterprises provided by the District Commerce Bureau, 7 were engaged in curtain sales, 1 were engaged in clothing sales, and the rest were yellow wine, jewelry and other categories. Insiders pointed out that in Keqiao, the sale of terminal products has always been a short board. Keqiao textile, printing and dyeing, chemical fiber and other upstream industries are developed, can they move towards the direction of clothing, home textiles and other end products? Jin Jucan, Secretary General of Keqiao District Council for e-commerce promotion, told reporters that the electricity supplier relied on the development of the physical industry. At present, the industrial chain of Keqiao's clothing and home textiles has not yet formed, and the formation of the industrial chain is not overnight. Like Hangzhou women's wear, there are so many well-known women's clothing brands that after twenty or thirty years of continuous development, they have established a certain reputation in the country, forming brand effect and realizing the simultaneous sale of online and offline sales.

District Commerce Bureau officials told reporters that in order to better foster the development of electricity providers, our district has set up two major electricity supplier parks, namely, China Textile City's cross border electricity supplier Industrial Park and poly potential electricity supplier Industrial Park. At present, there are more than 150 electric business enterprises involved in home textiles, clothing, pet products and so on. District Commerce Bureau also actively carry out a lot of spice for e-commerce enterprises, Jingdong, jigsaw and other training docking, to promote the development of the park, attracting large platforms, large enterprises settled.