The International Fashion Business Holding Holland Cowboy Brand

According to the news from enterprises, Hechi (China) group Limited by Share Ltd (hereinafter referred to as "Heji group" or "Heji") formally signed the equity purchase agreement on the 17 day, and intends to hold the acquisition of the high-end denim brand group Denham Group B.V. (the company is Denham Jeanmaker B.V. The parent company and shares Denham Japan Inc. And Shanghai Trendy Denham Commercial Co., Ltd. The two joint venture is hereinafter referred to as "Denham". According to the agreement, hekey will buy Amlon Capital B.V. In Denham Group B.V. All holdings, brand founder Jason Denham will still hold shares and will continue to be the chief creative officer of the brand. The controlling takeover is another important global strategic deployment of Heji following the acquisition of Italy fashion cowboy brand MISS SIXTY, which not only strengthens HKEE's global layout in the high-end denim fashion area, but also creates a new milestone for Heji international business expansion.
Denham, from Amsterdam, Holland, is a famous cowboy brand in the fashion industry. Since its establishment in April 2017, the Hertz group and Denham have established 13 retail boutiques in key cities of Greater China. Its business scale has continued to grow and plans to expand its business scale in the next few years.
The plan now has more in-depth cooperation. "Heji group has strong fashion retail background and experience, and has successfully launched international brands in the Chinese market in the past few years, such as MISS SIXTY and Superdry." Denham Group B.V. Ludo Onnink, the former chief executive, said: "as a new controlling shareholder who has all the relevant experience in the development of Denham group, Hector's participation will be the most important step in our business growth over the past ten years, and also a foreshadowing for the growth of the next ten years."
"We are very satisfied with the cooperation between the new controlling shareholder and business partner Heji group." Denham chief creative officer Jason Denham said. "After the establishment of the joint venture in 2017, it was also due to the further development of the relationship with Mr. Xu Yu Jacky Xu, chairman and chief executive officer of hkeji group board, that the agreement was made to facilitate the transaction."
It is reported that after holding Denham, Heji group will continue to deepen the high-end denim industry, and the international sales network will extend to more than 20 countries in Denham, including Amsterdam, Antwerp, Hamburg, Tokyo, Osaka and Sydney. Chen Jinyu Andre Chen, senior vice president of Hechi group, will also be the new CEO of Denham. He said: "we have seen the great potential of Denham in the development of the existing market. We will expand the denim business and add more denim categories."