Can China Fashion Week Connect With The International Market? Yang Dayun, A Clothing Industry Expert, Has Something To Say.

The fashion industry has become increasingly unpredictable day by day, but there are two modes of commercial influence, one of which is the overseas luxury brands that have been brushed on the four international fashion week. Paris, the world's leading fashion group, occupies two of the top luxury goods groups. LVMH and Kai Yun have a market value of over 3 trillion, especially LVMH, plus three trillion of its DIOR market value, equating to a Alibaba. The market value of open cloud is 67 billion euro. As a result, France, which holds the two largest luxury group, is not a poor reputation. These big names together support the four fashion week, but this balance seems to be breaking.

"Back to China's clothing industry, I have witnessed its development over the past thirty years, and witnessed many Chinese garment enterprises from 90 years of stalls and small pavements to gradually develop into today's healthy listed apparel companies, playing a great role in promoting China's manufacturing. However, China's clothing industry wants to find the correct value orientation from the transformation from manufacturing to fashion upgrading, and the future development must be unlimited. Mr. Yang Dayun, the most influential brand management expert in China's apparel industry, looks at this.

High end fashion processing is generally completed in Italy, Zegna, Loro Piana and other brands occupy the "wool city"; GUCCI, PRADA and other leather brand reputation outside, through historical precipitation to form industrial clusters. For the domestic garment industry base, it is not only the integration of clothing brands, but the first thing to consider is how to build a world-wide platform for brands. Taking the Shanghai fashion week that just ended last month, the goal of creating the "third fashion week of the world" in two years ago is now on the way. So is Shanghai really the "top two global influence fashion capital"? We believe that the possibility of its becoming a reality exists completely.

First of all, in the new technology and Internet era, the influence of the four international fashion week is gradually declining. Secondly, last month, 56 local enterprises held a group in New York, and even a large number of brands took part in the fashion week of Milan and Paris. First of all, this is the need for strategic development, sending brands to go out and internationalize, attracting the global initiative to view the development status of Chinese fashion. Chinese clothing brands and international clothing brands are competing on the same starting line. Then, 87% of the world's clothing brands enter the Chinese market and live very well. What values and R & D power do Chinese brands compete with others?
"The four fashion week has declined in recent ten years, and Chinese fashion brands have the opportunity to take over the fashion week in Tokyo. We have excellent clothing quality and huge capacity, but short boards do not have the right to speak in global fashion. The issue of migrant workers' bags and daddy's shoes leads the fashion. The idea that the head brand thinks will become a trend. "We can't survive in duplication and low price. Now, Chinese brands are going to New York and Paris to go to the show. They will hold fashion week in China's cities and fashion trends to attract foreign attention," Yang Dayun said.

　　 How to build a fashion capital?
First of all, the city must have 100 billion or trillions of brands, and it needs the clothing brand with strong strength to guide consumption. Haining has fur, Tongxiang has sweaters, Ningbo has Taiping bird, YOUNGOR, Shenzhou International... These industrial bases are bigger and stronger before they have the right to speak. Therefore, M & A is a common means for high-end players. LVMH, Kai Yun and Li Feng have brought 87% of the world's famous luxury brands into their ranks. Many have their own stories after hundreds of years of baptism. For Chinese enterprises who also want to expand their group through mergers and acquisitions, light luxury brands are the starting point. Anta and Shandong are willing to expand their scale through mergers and acquisitions to form a return on capital investment in a short time, forming the right to speak on behalf of large-scale and representative trends instead of what is prevalent in the market and what we produce.

Big data to solve after-sales, creative solutions to leadership consumption. At the end of fashion development is selling creativity and transforming it into a fashion trend. Creative design requires talents and leadership brand and soil that can give talents to play, but we are still in the manufacturing stage, focusing on processing ability and processing efficiency. In recent years, Internet consumption has gradually become the mainstream, providing us with the possibility of factories moving back from Vietnam and Bangladesh. China does not lack the strength of international strategic thinking, but it needs to stick to the idea of creating a fashion capital, make brands into symbols, and use WeChat, micro-blog and other electricity supplier advantages to turn manufacturing into creative industries with free characteristics.