Interview With Qian Jiannong, Chairman Of Fuxing Travel Document, China'S Ice And Snow Industry Will Continue To Increase Its Layout In The Future.

During the second Beijing fair, the Mediterranean Club of Fuxing Travel Group announced that it will build two new ice and snow resorts in China through the "Dongfeng" of the 2022 Winter Olympic Games in ESF. It will also cooperate with the French skiing school and set up another two ice and Snow College.

Qian Jiannong, chairman and chief executive officer of Fosun travel, said in an exclusive interview with the economic news reporters in twenty-first Century that the Beijing Winter Olympic Games will not only bring dividends to the ice sports enterprises, but also the enthusiasm of people for the ice and snow holidays will gradually increase, and the future of this industry can be expected. To this end, Fosun travel will continue to increase its layout in the Chinese market.

The rise of ice and snow industry

All along, ice and snow sports are regarded as "patents" of the northern people. Most of the Winter Olympic athletes are also from the north. Qian Jiannong pointed out to reporters that the traditional ice and snow movement has two limitations. First, sports venues are far away, usually in mountainous areas far from the city. The second is seasonal differences. Restricted by climatic conditions, even in winter, it is very difficult for the south to have snow season, so there is almost no natural snow field. Influenced by these two factors, ice and snow were not popular in the south before.

However, such a situation has changed under the impetus of a series of government policies. In 2016, the general office of the State Council issued the "guidance on accelerating the development of fitness and leisure industry" (hereinafter referred to as "opinion"). In view of the current situation and problems in the development of fitness and leisure industry, the opinion points out that we should improve the fitness and leisure service system and develop the ice and snow sports. Taking the 2022 Olympic Winter Games as an opportunity, we will promote the construction of ice and snow sports facilities around the development goals of the three hundred million people's participation in the ice and snow campaign, and comprehensively enhance the popularity of ice snow sports and the level of industrial development.

At present, more and more indoor snow fields and dry snow fields are springing up. According to Qian Jiannong, Fuxing City, which is about to be launched, will include an alpine ice and snow world and will bring more ski lessons and skiing experience to the public through the recreation tour. Qian Jiannong said, "if we want to popularize ice and snow sports in China, we need to build more activities related to the city." At the same time, there are ski simulation equipment and so on.

According to the 2018 white paper on China skiing industry (hereinafter referred to as the white paper), the number of indoor ski resorts in the country increased by 5 in 2018, up to 26, an increase of 23.81% over the same period last year. The area of dry land snow increased by 29 thousand and 200 square meters, an increase of 23.7% over the previous year, and 76 to 145 sets of ski simulators, while 69 in the whole country in 2017, a 110% increase over the previous year.

Qian Jian Nan

Qian Jiannong told reporters that many local governments are also planning to popularize ice and snow sports to help Beijing 2022 Winter Olympic Games. He believes that the Beijing Winter Olympic Games will be a good opportunity to guide more people to like ice and snow sports. After the Winter Olympics, the ice and snow sports are expected to flourish.

Wen Hao Feng, co-founder of Xue Hao winter transportation and SNOW51 co founder, said in the report: "China is a big country in winter sports and winter tourism?" the report shows that under the impetus of various government policies, China's ice and snow sports industry will have unlimited potential. Wen Hao Feng predicts that the actual ski trips in China will be between 40 million and 50 million in 2022 Beijing Winter Olympic Games. At that time, China will be among the top skiers in the world and equal to the three great powers of France, the United States and Austria. Qian Jiannong also believes that the popularity of ice and snow sports is conducive to China's stride towards a major winter sports country.

Will increase the layout in China

In response to the growing ice and snow industry, Qian Jiannong told reporters that Fosun travel will continue to increase its layout in the Chinese market. At the fair, Club Med, in support of the National Ice and snow sports industry, building snow and ice holidays, promoting ice and snow culture, and many other important cooperation with important partners, will help build Club Med in Taicang, Changbai Mountain, and the Club Med Joyview resort in Taicang. Club Med will further continue to cooperate with the professional skiing educational institution, the French skiing school, and the new two ski colleges located in Taixue skiing and mountain resorts and Wanke Shing Jing Long ski resort.

According to Qian Jiannong, in addition to the Yabuli and North China pots in the northeast, Fuxing travel will open more ski resorts in northern China. In southern China, the two main tourist core IP, the alpine ice and snow world and the rehabilitation Sports Park, will be established. Its main purpose is to promote winter sports. In addition, it signed a contract with ESF, France's largest ski school, hoping to introduce the training and education system to China through ski schools.

At the same time, Qian Jian agriculture told reporters that he would make use of foreign brands and advanced experience to promote skiing. Some foreign clubs have been in operation for over a hundred years. Fosun travel purchased foreign mature brands and made use of their experience to help promote the ski industry in China.