Tmall Double 11 Black Horse List: Innovative Brand Takes 11 Industries First

In 2019, the total turnover of Tmall's double 11 was 268 billion 400 million, and the turnover of 299 brands was over 100 million.

According to official data of Tmall, six new brands -- perfect diary, HFP, Hua Xizi, Dr.Arrivo, Xiao Xian stew and Yan house, have traded more than 100 million yuan on a single day. At the same time, the cutting-edge brand took 11 industries first, including three and a half won coffee category first, SHARK won the steam mop category first, Alfa egg top intelligent robot category first.

This year's perfect diary has been ranked first in Tmall's double 11 make-up category. The Tmall double 11 perfect diary and China National Geographic joint eye shadow sales volume reached 186 thousand. At the same time, on line, the perfect diary hand in hand with many beautiful makeup KOL; online, perfect diary has more than 25 new retail stores.

The Japanese cosmetology brand brand is set up for the first time to participate in the double 11 turnover of over 100 million yuan. Wu Yin, the head of Art & Co, said that this year's double 11 launched the "pink Zeus" for the sake of young Chinese consumers. During the pre-sale period, the "pink Zeus" beauty kit sold 4000 pieces. At the same time, the company also launched the product door-to-door service to realize the connection between online display and offline services.

Yan house in this year's Tmall double 11 launched fresh stewed bird's nest and 70 grams of crystal sugar, Yan Yan small bottle, two sales are more than ten million yuan. Small fairy stew together Zhong Xue high, launched cross-border new bird's nest ice cream.

In the field of children's learning, the student error printer brand mew machine sold 70 thousand pieces, and the turnover increased by 433% over the same period, becoming the first of the printer industry. The artificial intelligence brand Alfa egg has sold more than 18000 intelligent robots, of which more than ten thousand have been sold.