The Logistics Of Jingdong Are So Great That Even Ma Yun Did Not Expect It.

In recent years, Jingdong has always been on the cusp of ups and downs. From the personal lawsuit carried by the company to the perennial loss of Jingdong's logistics, the once famous Jingdong experienced a challenging day. Until August this year, the Jingdong released its two quarter earnings report in 2019, which was far stronger than the market expected performance. This only changed the slightly decadent style before, and Liu Qiangdong was able to straighten his waist again.

But the good days didn't take long. Jingdong was once again caught in the whirlpool center because of the overwhelming competition of its competitors. Before that, the number of active users of Jingdong has lagged behind. However, due to the fact that there are still many gaps in market value and volume, there is still a gap between Jingdong and the second power companies.

But after the time came to October, the status of Jingdong was faced with severe challenges. Since Huang announced that GMV was more than Jingdong, the market value of the stock market has soared, and once stood at a high of 50 billion US dollars. This forced the Jingdong to "sit for two expectations" and was forced to open the "second battle".

A few days ago, Jingdong announced the third quarter 2019 earnings report, similar to the two quarter earnings report, Jingdong three quarterly report, also eliminated many questions about Jingdong.

　　 Ma Yun did not expect that.

When Liu Qiangdong strongly promoted Jingdong logistics, Ma Yun, who had been very unhappy in 2015, said: "China will have 300 million packages every day after ten years, and you have to hire 1 million people, so these 1 million people are going to kill you!"

In 2018, Jingdong lost 2 billion 300 million of its total annual logistics and lost twelfth consecutive years, becoming a "big problem" for Jingdong. Ma Yun's prediction seems to be a reality. But all of this is turning around this year.

In August this year, Jingdong announced its two quarter earnings report. For many years, Jingdong logistics, which has been dragging its feet for many years, has achieved breakeven for the first time. In the three quarter, Jingdong logistics began to become a "new force" in Jingdong's earnings report.

Data show that Jingdong logistics revenue in the three quarter of 6 billion 2 million yuan, an increase of 92% over the same period. This is a growth rate in all Jingdong's revenue business. According to relevant media, this is related to the opening of Jingdong logistics since the beginning of this year. The continuous growth of external orders has brought higher profits to Jingdong logistics. Data show that the proportion of three party logistics revenue to total logistics revenue is close to 40%, and this figure will be even higher in the future.

Obviously, since the two quarter reached a profit and loss balance, Jingdong logistics in the three quarter to a further level, has become a new growth point of Jingdong. What is even more remarkable is that Jingdong's performance fee rate in the three quarter decreased by 0.9% compared with the same period last year. It is clear that the cost of Jingdong logistics has not soared at the same time of revenue growth.

According to the data released by the State Post Office, the number of daily delivery of postal and courier companies in the eleven peak period is over 300 million this year, and the delivery volume of 14 days is 345 million. That is to say, after only 4 years, the volume of China's express delivery industry reached Ma Yun's expectations for 2025.

And beyond Ma's expectation, it is not just the surge in volume of business, but also the demand for couriers in the industry. According to Ma Yun prediction, when the domestic express delivery volume reaches 300 million or more, Jingdong logistics needs to hire 1 million people.

But data show that as of the three quarter of this year, Jingdong has more than 200 thousand employees, far from 1 million. Ma Yun has always been famous for his super God's eyes, but he didn't expect to see it this time. The answer is "technology".

　　 Technology is the key variable.

In 2015, when Ma made the above language to Jingdong, the number of Jingdong employees reached 50 thousand, which was two times that of Alibaba at that time. If at that time, logistics technology to measure, Jingdong logistics to meet the daily average of 300 million express delivery of the domestic market, perhaps indeed need to hire 1 million couriers.

But in recent years, the rapid development of artificial intelligence, robotics and other technologies has brought technological innovation to the entire logistics industry. Automation, unmanned operation and other intelligent logistics technologies have been almost universal, and the dependence of logistics on human resources has been greatly reduced.

As a "technological maniac", the pursuit of new technology by Jingdong logistics has reached the stage of obsession. During the double 11 period this year, Jingdong's logistics 25 "Asian 1" intelligent warehouse was put into use. Its intelligent warehouse relies on various intelligent devices, and its sorting efficiency is 5 times higher than that of traditional operation methods.

It is based on these technologies that Jingdong has been able to operate freely in 650 large warehouses and warehouses with an area of about 16 million square meters, and constantly speed up the speed of distribution and distribution of Jingdong.

In this case, the Jingdong self built logistics mode has begun to become popular in the electronic business circle. Even Ma Yun has changed his attitude, and began to focus on the layout of logistics system. In recent years, rookie network has become an indispensable part of the kingdom of Ali business.

Ma Yun was asked to return to the 20 year old industry when he attended a meeting in Africa recently. He replied that he would still choose e-commerce, payment and logistics. Although the choice of logistics seems to be ranked third by Ma Yun, it is enough to prove that Ma's concept of the logistics industry has changed.

In addition, Suning, vip.com and other e-commerce platforms have also arranged their own logistics system, even the overseas e-commerce giant Amazon has also smashed heavy money to build the logistics system. The trend of the electricity supplier industry and the current trend of Jingdong logistics show that Jingdong's choice is wise.

Now, technological change has become a key variable in the growth of Jingdong's logistics. Perhaps it is based on the understanding of technology, now Ali and Jingdong two early sales and marketing companies have begun to emphasize technology transformation in recent years.

　　 Technology transformation of electric giant

In the three quarter of this year, Jingdong net income reached 134 billion 800 million yuan, an increase of 28.7% over the same period last year. Net profit attributable to ordinary shareholders under non US general accounting standards (Non-GAAP) was 3 billion 100 million yuan, an increase of 160.6% over the same period last year. In addition, the number of active users of Jingdong in the three quarter reached 334 million 400 thousand, an increase of 13 million 100 thousand over the same period. These three main data are very impressive. We can see that Jingdong has got rid of the two major burden of user growth and Jingdong's logistics losses.

But for this report card, Liu Qiangdong did not have much more praise. He looked to the future and said that the next five years, the technology services revenue will become the core power of Jingdong's main business income. Liu Qiangdong believes that, first of all, the future, whether retail or logistics, must be built on technology. Only technology can bring continuous competitiveness. Secondly, technology service income can bring better profits to shareholders and create greater returns.

Data show that the net income of Jingdong in the three quarter increased by 47% compared to the same period last year, and the proportion of net income increased steadily to 11.9%. According to Liu Qiangdong's vision for the future, this part of the income will become the core of the future.

Obviously, Jingdong is expecting to transform itself from a purely electronic business platform to a technology service company. The same transformation can be seen in Ali.

When Ma Yun "retired", he also said that the current Ali has been transformed into a technology oriented enterprise. During the double 11 period this year, Zhang Yong, chairman of the new board of directors of Ali, also said that compared to sales figures, he was more concerned about the peak of technology. And as Zhang Yong said, Ali has demonstrated its own technological advantages in cloud computing, big data and artificial intelligence in this double 11. As a matter of fact, Mr Ma said that Ali is already a technological enterprise.

At present, the two giants of the business sector are beginning to transform into technology and have begun to take shape. This is not a good thing for other competitors. Especially for the rising stars, in terms of technology, it may have a distance from Jingdong and Ali.