The First Shop Of The "Dream Factory" Format Was Officially Opened In Shenzhen Coastal City.

The new tea shop head brand nexue's tea shop "Nai Xue Meng factory" officially opened in the coastal city of Shenzhen. Following the "Nei Xue's gift" and "Nei Xue house", Nye's tea is another attempt in the shop type and format development. At the same time, this is also the first attempt of Nan Xue's tea multi scene experience shop.

Located in the coastal city of Shenzhen, Naixue dream factory has an area of 1000. It has a dream color purple as the main color. It has 15 plates, such as baking, tea drinking, coffee making, Western food, retail, limited products, etc., which brings 15 products lines to consumers, and a total of 1000 new products. Among them, bake, retail, limited products are the first few products, consumers can taste more than 100 kinds of ordinary stores do not have limited products here.

Multi scene experience shop, presenting "World Masters Exhibition"

Not so much as Nai Meng factory is a multi scene experience shop, but rather a "World Masters Exhibition".

In terms of baking, Nye's tea masters from all over the world, such as "world bakers Association" lifetime achievement award master Bai Chuangren, the 2008 "Angel yeast Cup" national bread technology competition gold medal winner Wang Xiongping, 2018 Louis loth bread champion winner Li Hua, and so on, led many hundred world leaders to lead the hundred teams to make bread daily by hand in the open transparent kitchen of Nai Meng Meng factory.

Besides, at the Nai Meng Meng factory, 7 award-winning world champion bread, such as "champion French stick" and "organic bread", and nearly one hundred representative bread from 14 countries are displayed in the 15 meters long baking gallery. Baking area is like "world champion bread Exhibition".

In the field of tea drinking, there are international tea culture festival five star tea king's winner, non heritage items - Jasmine Tea scout technology inheritor Fu Tianfu, Japanese tea master Matsumoto Yukino and other world tea masters in the city, Naixue Meng tea drinking area also seems like a "world champion tea show" scene, "Yu Zhi Yu Lu", "osmanthus Oolong", "Naixue Chu Lu" and other 8 famous cold brewing tea can only be drunk in Naixue Meng factory.

As for wine products, 6 of the 2019 world beer competitions were involved in the brew work, Yuan Bao, the inaugural Brewer of BRAVO Bao Lin, the 2015 Havana club champion, 2016 Jameson China champion, 2018 absolut invite China champion, 2018 Gin Jubilee China champion Guo Xin and so on. It is worth mentioning that among them, full of tropical fruit aroma, "Sweden parallel sunrise American style IPA" yield is very small, only one barrel in the whole country, the same can only be found in Nai Meng Meng factory.

Not only that, Nai snow dream factory also provides coffee products, SCA AST certification authority tutor, TBC2018 national finals, cooking contest referee Chang Fu also stationed in Nai Meng Meng factory, for consumers to make coffee now.

In addition, the "0 card sugar gas tea", "free tea", the fruit layer, the fried steak, Nye Xue Zhong Xue Gao jointly launched a new category of tea flavored ice cream and so on, which also appeared in the limited product area of Nai Meng Meng factory.

Brand IP debut debut new retail push snacks series

On the transparent screen of Nai Meng Meng factory, consumers can see the brand IP nxue girl or in dreams, or in sports and so on.

The sculpture of IP, which is 3 meters tall, is created by artist Jia Xiaoou. It shows the dream state of the snow girl. The long hair girl, who symbolizes the brand name of the snow brand, is riding on the white unicorn, with its wings on the back of the tea. It is intended to express the vision of taking snow as a horse and bringing tea culture to all parts of the world.

The shop has a "heart selection gift shop", named after the name of Peng Xin, the founder of Nye's tea. It will update the cultural products around the world and share the aesthetics of life and art.

Since 2018, Nye's tea has been widely praised for its launch of the "gift store" game area at the store. This time, Nai Xue Meng factory has also continued to exert its efforts in the new retail sector. The special retail product area, the first snack series and the sale of the tea sets and brewing tea sets of the strict selection of famous brands, is also the first time that Nye first laid down the online layout of "IP Wen Chuang + retail snacks + tea tea sets".