Fast, Poor, Fast, Fashionable, Cold, And Again Being Questioned By Quality.

From Forever 21 to GAP, the fast fashion brands frequently exposed to quality problems welcome the development of "crossroads" in China. According to the website of the State Administration of market supervision, GAP Cape (Shanghai) Commercial Co., Ltd. submitted a recall plan to the State Administration of market supervision and administration. The brand has recalled some imported infant T-shirts, and the number of products affected in mainland China totaled 2749. Some fast fashion brands have been developing blowout in the Chinese market with the advantages of following the trend, paying close attention to the people, and going faster and lower. However, the quality of the products has been exposed, and the growth has slowed down or even Forever21 has withdrawn from the Chinese market.

With the change of consumers' consumption concept, the quality of products has attracted much attention, especially infants and young children. According to the information released by the State Administration of market supervision, the product of the recalled GAP infant T-shirt product is 293309, navy blue, with a size of 100 cm and below. The production date is 1 to May 2018, and the date of import is May 1, 2018. The sales date is June 1, 2018. The origin of Vietnam's products is Vietnam, because the printed products of the batch products are beyond the standard of two ISO two fatty acids, such as long-term intake may cause potential risks to human health.

At the same time, the brand has issued a recall notice in the corresponding stores, and provides refund refund service. Consumers can call the recall service telephone 021-60934300 for consultation. In addition, consumers can log on to the website of the State Administration of industry and consumer goods risk assessment center or call 010-53897456, reflecting the problems in the implementation of the recall activities or the defect clues to import consumer goods. Up to now, mainland China has not received relevant complaints and claims reports related to this product, nor has it received any reports of accidents and casualties caused by this product. Beijing Business Daily reporter in GAP official website and Tmall flagship store search found that the product has been off shelves. Reporters call the brand Beijing store to learn that the recalled baby T-shirt has been removed from all stores.

Fast fashion brands repeatedly "overturn" in quality, which has aroused great concern from consumers. In July last year, the General Administration of Customs announced the safety information on imports of industrial products in June 2018. 6000 cotton knitted baby pants imported from GAP (Shanghai) Commercial Co., Ltd. were destroyed because of the risk of pH damage. Last July, H&M failed to recall some imported infant knitted jackets because of its unqualified color fastness. In April this year, the brand recalled about 980 sets of children's hooded bathrobes sold in the United States for reasons of burns. In July this year, the brand recalled another 9000 children's pajamas on the grounds that the product did not meet the flammability standard of federal children's pajamas.

Low price fashion is the first thing that is sacrificed. Under the price of fast fashion brand "fast", the fashion trend is a step ahead, but it is inadvertently damaged by poor fabric, rough workmanship, color fastness, pH value and formaldehyde content. Guo Yan, a professor at Beijing Institute Of Fashion Technology, told the Beijing Commercial Daily that the quality of clothing products is likely to involve procurement of raw materials or supply chain management. Clothing brand has strict internal supervision process after production, inspection and listing, and quality problems are likely to be related to internal management.

It is noteworthy that the Beijing Commercial Daily reporter found that the fast fashion many product recall incidents happen to appear on children's clothing. In this regard, Zhang Peiying, honorary consultant of the China luxury Confederation, said that the requirements for testing clothing for children are relatively high in all aspects, especially in the use of raw materials for clothing. And children's clothing safety problems caused by quality problems have also become the focus of consumer attention. At the same time, the fast fashion brand itself is characterized by its fast rhythm and fast rising and falling characteristics, resulting in the fact that its products can not be as strict as the testing process of luxury goods. In addition, clothing, such as dyes and auxiliaries, often needs to be added to the process of printing and dyeing and finishing. These chemical products contain substances that are harmful to the human body. When their residues exceed a certain standard, they will cause harm to the skin and body of the human body. Therefore, as an international brand, on the one hand, enterprises need to continuously strengthen the innovation of raw materials. On the other hand, enterprises must strictly control the production process and audit procedures.