"Net Red" Tourism Account Of Chongqing
November 21st, an ordinary working day. The cold and wet Chongqing was returning to the mountain city for a long time.
At 5 p.m., there was a long queue in front of the bus stop of the Chongqing industrial museum only 20 minutes ago.
Walking 50 meters behind it is the original site of the Chongqing iron and Steel Group, which has been winding down to become the backbone of China's steel industry during the war of resistance against Japan. The Chongqing Provincial Industrial Museum, the first provincial-level new industrial museum built in the past ten years, has been on trial for two months.
Jin Xin, deputy director of the Chongqing Industrial Museum, never imagined that so many people liked these seemingly cold steel buildings. So many members of the industrial family came back to find the end of their feelings.
With the National Day holiday far away, net red Chongqing punch card scenic crowd has returned.
In the cold winter, under the rays of sunshine, Chongqing's cultural tourism is storing heat.
Smoking does not attract gold.
Because of the surging tide of people, Chongqing, one of the ten most popular destinations in the "eleven golden week trend forecast report" published in 2019, is one of the top domestic destinations in China.
On October 1-7, according to the data released by Chongqing culture and Tourism Development Committee, 38 million 596 thousand and 100 people poured into this mountain city. Referring to the official data released by various provinces and cities, the number of tourists has been thrown out of the same street in Beijing, Shanghai and Nanjing. Look at the Chongqing in the pink.
"To see the Hongya cave, a bridge is sealed for you; to see through the light rail, to build a viewing platform for you; for fear of hot pot, you should have clear soup, spicy and mandarin duck pot. Now, over the national day, we will make a city for you, so that the only city of humanity is Chongqing.
But after eating, drinking and playing, what did fans leave to Chongqing?
Eleven during the golden week, the tourist volume of 38 million 596 thousand and 100 tourists in Chongqing created 18 billion 762 million yuan of tourism revenue, and the per capita tourism consumption was 486 yuan. Look at Chengdu next door, 18 million less than Chongqing, and tourism revenue is 10 billion yuan! The average income is 1420 yuan. Compared with the per capita tourism income of municipalities in Chongqing and Sichuan, Yunnan and Guizhou, it is still the lowest.
The interface media has conducted statistics on the prefecture level cities with total tourism revenue of more than 50 billion yuan in 2018, and a total of 118 prefecture level cities have entered the candidates. Data show that last year, the total revenue of tourism in China reached 5 trillion and 970 billion yuan, the total number of tourists reached 5 billion 680 million, and the per capita tourism consumption of the whole country was 1051 yuan, which was equal to that of 2017 (1050 yuan per capita). The most cost-effective tourism city in the list is the 946 yuan per capita consumption. The result is that Chongqing is ranked first in terms of 731 yuan per capita consumption.
This year's national day, Chongqing's tourist volume increased by 10% over the same period of time, and the popularity was once again heading for the sky. However, the per capita tourism consumption of the city during the National Day is 245 yuan lower than that of last year's total tourism consumption, which has become the "price depression" of the national tourism consumption.
Do people get more benefits if they suck up gold?
Not necessarily.
Beijing tourists Xiaoli travel to Chongqing and visit friends. Around a circle of people's magnetic outlet, eating a 25 yuan Mao blood Wang, bought a bag of strange odour beans for a friend. After staying in Chongqing for two days, I packed a box of hot pot bottom, tofu and chili in the farmer's market and returned to Beijing. She has been to the two factory of the Ling Ling and Li Zi dam to punch cards, but she feels that the atmosphere of Wen Chuang is not as good as that of Beijing. 798, there is no suitable creative product to make her moved. The local specialties in Chongqing were very good, but the pepper that had been bought back at the farmer's market did not reach the requirement of a pepper that she wanted. "There are many specialties in punch cards, but are there any special shops that are not so good at commercial spots?" She asked.
Per capita tourism income reflects the per capita consumption level of tourists at tourist destinations. Although Chongqing's tourism revenue grew faster than the year-on-year growth rate of tourists, the total tourism revenue of Chongqing was still lower than that of Chengdu, which was lower than that of neighboring Guizhou, Yunnan and Sichuan during the national day. The proportion of tourism income to GDP is directly related to the contribution of tourism to the regional economy, and also affects the scale and direction of investment. The change of investment structure will further lead to changes in industrial structure and employment.
It is worth noting that when the per capita consumption level is low and the income of tourism is affected, the surge of tourists will increase social cost and management expenditure. During the national day, in addition to the random inspection of more than 650 inspectors dispatched by the Chongqing Municipal Commission of tourism, the police also used strong police and duty personnel to maintain order. In response to the influx of foreign tourists, the local government departments took the form of sending text messages, and invited friends from all over the country to make arrangements for outing in October 4th and 5th and try to avoid the crowded areas such as raffles, Monument for Liberation, Chaotianmen port and Hongya cave in Yuzhong. This has won a good reputation from foreign tourists, and has also restrained local consumption to a certain extent.
It is necessary to make a poem and a distant place.
According to the twenty-first Century economic report, the tourists who came to Chongqing to take a taxi in the net red spot and walked away, and the Three Gorges tour is an important consideration.
Therefore, it is necessary to leave the tourists and become the real powder of Chongqing.
Qin Dingbo, deputy director of the Chongqing cultural and Sports Commission, believes that Chongqing has become a longing place in the hearts of all people. It has a lasting charm. It is closely related to the unique qualities of "the mountains and rivers, the mountains and the water, the mountains and the rivers" and the unique temperament of "the birthplace of Bayu culture, the Anti Japanese culture and the red culture gathering place".
Indeed, Xiaoli first came to Chongqing. On the first day, she arranged to go to Cinder Cave, White Residence and Hongyan memorial hall to receive patriotic education. She said that with red tourism as the main line, the historical significance of Chongqing's city is very attractive. This year's National Day holiday, published by the Chongqing municipal cultural commission, shows that 20 tourist attractions in the city have reached 850 thousand tourists.
In the limited vacation time of tourists, and the famous Three Gorges Tour rush time, Chongqing not only has mountains and rivers, but also relies on culture to keep people.
What is Chengdu swimming more than Chongqing?
Official data show that during the National Day golden week, Chengdu received 20 million 170 thousand tourists, an increase of 33% over the previous year, and realized total tourism revenue of 28 billion 600 million yuan, an increase of 25% over the same period last year. In addition to Chongqing, the big night economic card, the development of night tour Jin Guan City to enhance the consumption scene at night, Chengdu's cultural consumption has become the protagonist.
Visiting museums, gourmet foods, living in homestay, watching plays, taking pleasure boats and participating in non heritage activities have become the most popular way for tourists to visit Chengdu. Chengdu's major libraries, cultural galleries, museums, theaters, popular scenic spots and other venues are fully equipped with the wrong time and delayed open services on the basis of sufficient safety conditions to enable tourists to experience cultural holidays. Chengdu Museum has a national day, and the number of visitors is up to 180 thousand, of which 30 thousand people come in on average in from October 2nd to 4th. Also in the golden week, there is no more than 100 thousand trips of a museum in the list of scenic spots released by the Chongqing Tourism Development Commission.
The weakness of cultural tourism and venue tourism is changing. Chongqing is more like a Chinese dress: in addition to its high appearance, its interior has poetry, distance, history and future.
The culture of Anti Japanese war is not only reflected in Geleshan. During the national day, the two rivers movie and TV town and the surrounding Garden Expo and Happy Valley have ushered in 350 thousand times and earned 25 million yuan. In the film and Television City, there are street and TV shows, featuring the makeup of the Republic of China, allowing visitors to enter the theater. Imperceptibly, tourists have crossed a day belonging to Chongqing's Miao man time.
Yuet Lai gallery is another landmark of Chongqing culture and art after the Chongqing Art Museum and the Sichuan Art Museum. In October 11th, Wang Jumeng, chairman of Chongqing investment group, said at the opening ceremony that Chongqing had once been the peak of art in history, and it is still a city of literature and art. In the 39 Chinese Art Awards published this year, Chongqing's works were awarded gold and bronze medals respectively. In November 17th, the first rural contemporary art gallery in Northeast Chongqing, the Museum of tea art, the Museum of expensive art, was also completed in Cha Ping Village, Long Beach Town, Wanzhou District, Chongqing.
In addition to traditional culture and art, as an important industrial city in the rear area and in China, the industrial fire and weapons industry left behind by Chongqing in various historical periods, especially during the war of resistance against Japan, has made its industrial culture unique. The newly completed Chongqing Industrial Museum has become a new city card.
The roots of Chongqing's industry are expanding and the trees are flourishing. The tour of intelligent industry is the first creation of Chongqing. In November 22nd, Du Shulin, Vice Minister of Propaganda Department of Liangjiang New District, told reporters on twenty-first Century economic report that the Chinese intellectual Expo will permanently land in Chongqing. Its application scenario, the life sample of smart city in the future, Lijia smart Park, will be opened in the second half of this year for only a few months, and there will be 200 thousand passengers. Because the reception capacity is limited, the organizers even began to select tourists. Most of the appointments were for government guests.
In the morning, we will open a refrigerator with a healthy management function in Beijing Hotel, eat a smart breakfast, and then take the driverless car of Changan or Lifan to visit China's first sub orbital commercial rocket launch base, to the two river Robot Exhibition Center and the robot chess, to the two River International Film and television theater or to the high speed rail flower boat in the evening.
This is Chongqing, not only Hongya cave and Wulong Tian hang, but also more distant technology tourism and dream.
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