China Textile And Apparel Brand Conference Held To Let Chinese Brands "Play" Digital Ecology

On the 22 day, the 2019 China Textile and clothing brand conference was held in Tongxiang, Zhejiang. The participating trade associations, brand representatives and experts and scholars built a multi-dimensional exchange and sharing platform around "building a brand digital ecology" to promote the innovation and development of China's textile and garment brands in the digital age.

In the past 70 years since the founding of new China, China's textile and garment industry has developed into the largest and most complete industrial system in the world. It is one of China's most potential industrial sectors to take the lead in entering the world's manufacturing powerhouses.

"With the global production and lifestyle, innovation and development paradigm changing to digitalization and networking, Intellectualization The direction of depth change, China's textile and garment industry ecology is also undergoing a trend adjustment, brand development logic has changed. China textile industry Sun Ruizhe, President of the Federation, said.

The 2019 China Textile and apparel brand development report released at the conference showed that in 2019, China's textile and garment brands entered a new stage of accelerating the development of adjustment, innovation, quality and efficiency.

"Ai, 5G, block chain and other technologies accelerate the landing industry. Intelligent manufacturing In depth development, a more transparent and efficient supply chain relationship has been formed. Under the digital ecology, the "network effect" scale effect is more rapid, the brand formation cycle shortens and the exit speed accelerates. From platform brand to net red brand, brand mode is constantly enriched. Sun Ruizhe said.

"Brand is the assets of an enterprise, and it is also the assets of a country." Liu Fengjun, a professor at Renmin University of China business school, said that in recent years, especially since the State Council approved the establishment of the "China brand day" in 2017, the brand as an important supporting role in stimulating domestic demand and promoting consumption has been continuously strengthened, and the environment for survival and development has been constantly optimized.

The Internet and big data in the digital age make the communication mode between enterprises and customers diversified and timely. We should make use of these new means and new technologies to keep abreast of the latest trends of customers, real-time and accurate marketing, and make good brands. It includes not only product innovation, but also communication and all kinds of supporting services. Liu Fengjun said.

Wang Dong, inspector of China's national development and Reform Commission's industry development department, says that China's textile products are heading for technology, fashion and green direction. Transformation and upgrading A group of excellent brands go abroad. But compared with the advanced level, there are not many famous international brands in China, and there are gaps in quality, creativity and marketing.

"China's textile and garment brands urgently need to seize new opportunities, meet new challenges and make new breakthroughs. We should strengthen technological guidance and create intelligent brands with independent innovation. Wang Dong said.

The integration of digitalization, automation and intelligence can lay a solid foundation for the development of the textile and garment industry. E-worksCEO Huang Pei, deputy director of the intelligent manufacturing Specialized Committee of the Chinese society of artificial intelligence, said.

It is reported that the annual conference of Chinese textile and garment brands has been held for 8 years, and is a high-end national forum for the development and brand building of China's textile and garment industry. The General Assembly held in Tongxiang, Pu Yuan, is known as "China's sweater town". In 2018, the overall turnover of Pu Yuan woolen sweater market reached nearly 100 billion yuan, and the volume of e-commerce transactions exceeded 20 billion yuan. At present, the regional brand of Pu Yuan sweater is worth 8 billion 569 million yuan, with a potential value of 31 billion 700 million yuan.