China Baby Baby Industry "Baby Card" Media Influence List Released

With the increase of consumption consciousness, income level and investment in child rearing of the new generation of Chinese people, the market of pregnant, infant and child industries is amazing, and is known as "evergreen industry". How can we bring together the strength and wisdom of leaders and dig out the unlimited business opportunities in them, leading the industry to develop strongly? In November 22nd, the 2019 year's "baby ska" media influence list of China's baby industry was released and the Summit Forum on China's baby industry development was held in Humen, Guangdong, giving authoritative guidance.

Since the launch of the "baby ska" media influence list of China's baby and child industry in 2019, it has been strongly supported by many related institutions. More than 200 enterprises and brands of China's infant and child care industry have been actively involved.

Gala starlight

"EVA" media influence list officially announced

The growth of the market demand for the baby and baby industry has promoted the rapid development of the local infant and child industry. But with personalized and diversified consumption becoming mainstream, China's pregnant and infant market is also facing multiple opportunities and challenges of industrial segmentation, foreign capital brand competition and market segmentation. Therefore, brand building, product development, business model and other factors become the key to seize the market share. In order to make China's pregnant and infant industry evergreen and healthy development, the media influence list of China's pregnant and infant industry "baby card" needs to be born from the perspective of media, industry height, and multiple nutrient resources.

"Vosca" takes the meaning of "Oscar". Through the joint recommendation and investigation of the well-known matrix of mother and child, the "vosca" list is finally selected from the pregnant and infant industry to select the head leading enterprise, the new growth enterprise and the new channel new retail innovation enterprise representative. From the perspective of media influence, credibility and communication ability, we should develop high-quality brands and brand certification and promotion for constantly upgraded consumer groups.

In order to guarantee the high level and credibility of the list, the leaders of the "wosca" have been cautious and cautious about the evaluation of the top companies and the setting up of awards. The assessment criteria include: the market share needs to maintain growth momentum and strategic foresight; it has a certain guiding power for the consumption culture; it has control over the product industry chain and value chain; it has sufficient control over competition and monopoly; in the field of management, development and marketing, it has the power of innovation, social responsibility and influence.

This grand ceremony has released eight list: pregnancy baby clothing brand fashion strength list, pregnancy baby clothing brand intimate strength list, pregnancy baby clothing brand quality strength list, pregnancy baby clothing brand new strength list, pregnancy baby clothing raw material. environmental protection Strength list, Yun Yingtong's home brand warm heart strength list, Yun Yingtong products brand security strength list, Yun Yingtong brand incubator mode cohesion list. According to the comprehensive evaluation of the open network ballot and the jury in strict compliance with the assessment indicators, the final selection of more than 90 enterprises and brands is included. Among the top brands of the top list, the final prize is "2019 annual awards of the media influence of China's" baby baby "industry (the first prize), and the establishment of" top brands "(two level awards) and" selected brands "(three level awards).

In addition, the development of every industry is inseparable from the promotion of intelligence and technology. To this end, the selection of the eight top list, specially set up the "pregnancy baby smart technology promotion Award" this independent award, for the industry chain upstream for industrial development plays an important role in promoting the quality of textile machinery enterprises to commend.

To create a "evergreen industry" list, we also need to provide more value-added services. At the scene of the event, the "baby card" Chinese pregnancy baby industry brand promotion library was set up. The brand name enterprise can be a member of the "baby card" Chinese pregnancy baby industry brand promotion library member company and enjoy the promotion and promotion service of the brand library member enterprises. At the same time, it will also become a candidate for "baby card" China's pregnant and infant industry brand base enterprise. After the expert investigation and research team visited and assessed the site, the company awarded the card. Base enterprises can regularly participate in the organization's regular docking, visiting and visiting activities, and can get the promotion, promotion and other services of the alliance.

Intellectual collision

Industry Summit Opens

Beyond the starlight of the "EVA card" media influence list, a smart battle of "China's baby Industry Development Summit Forum" was opened at the same time. The theme of the forum is "creating and sharing the economy of the fashion babies in the bay area". In order to accurately grasp the market demand and solve the pain problem effectively, the organizing committee will investigate the participants and participants in the industry before the forum. The topics with the highest attention on IP authorization, industrial chain collaborative development and channel construction will be the focus of this forum.

On the forum, Yu Yao, deputy secretary of the Humen town Party committee, said in his speech that Humen is a famous Chinese clothing city and a famous town for children's wear in China. In recent years, while consolidating the development of women's clothing and casual wear in Humen, while vigorously developing children's clothing industry, Humen has promulgated policies such as Implementing Opinions on vigorously supporting the development of children's clothing industry. With the joint efforts of the government, industry associations and the vast number of enterprises, the children's clothing industry in Humen has gradually formed a solid industrial foundation, huge industrial scale and perfect industrial matching. Up to now, there are more than 800 children's clothing manufacturers in Humen Town, more than 80 children's clothing brands with a certain regional influence, with annual sales of nearly 30 billion yuan, accounting for 1/3 of the clothing and apparel industry in Humen. Driven by the children's clothing industry, the infant education and training industry has also sprung up rapidly in Humen. It can be said that the baby industry in Humen is booming.

At present, facing the great historic opportunity of Guangdong, Hongkong and Macau and the Binhai New Area, Humen is building a modern coastal city with medium developed and open fashion around the development strategy of "Bay Area fashion city and charming quality Humen". In 2019, China's "baby ska" media influence list was released. It is an industry event for the leading brand and potential brand of the baby and baby industry. We hope that the celebration of the list will blend with the fashion industry in Humen, showing the new trend of the development of the industry, and inject more innovative elements into the fashion industry in Humen. At the same time, we hope to promote the exchange and interaction among children's clothing enterprises through the platform of China's baby pregnancy Industry Development Summit Forum, for the traditional children's clothing enterprises. Transformation and upgrading Cross boundary integration provides more opportunities.

Yang Jinchun, executive vice president of the China clothing association, delivered a speech, pointing out that this is a new era of consumption. There are new exploding points in consumption patterns every day. The new concept and new way of net red economy, live broadcasting with goods, and new moon's benefits pose great challenges to Yun Yingtong's practitioners. For children's clothing enterprises, the comprehensive strength and brand concept of brand original design, market segmentation, brand positioning, brand image, terminal operation, marketing level, product strength, brand power and operation power all put forward higher requirements and challenges.

This year's 2019 year's "baby ska" media influence list of China's baby and baby industry is released and the China Summit Forum on baby industry development is held, bringing together leading enterprises and excellent brands in the upper and lower reaches of the whole baby industry chain. It is believed that the influence will form a driving force to drive the linkage and interaction of the whole industrial chain, thereby expanding the broader market space and more diversified development mode, and will provide the most authoritative and speaking platform for the continuous growth and development of excellent brands. It is also expected that more professional views and collisions with different perspectives will create more and better opportunities to bring more long-term insights into the development of the whole industry. The new development period has been opened. The garment industry is undergoing continuous transformation. The children's clothing industry and the whole baby industry should seize the new development opportunities, deepen the quality and create the brand to meet the high demand. quality The demand for development has entered a new era of consumption.

In recent years, "children's matching" has become the standard of many department stores and shopping centers. While major retail stores retain traditional retail products such as clothing, toys and daily chemicals, the proportion of cross-border children's entertainment is growing. This forum is in deep cooperation with China's general merchandise business association, the most influential national industry organization in the circulation department of China's department stores. Fan Jun, President of the Chinese Department Store Association, delivered a speech, sharing the layout of the pregnant and infant industry in the department store channel. In the future, China's "baby ska" media influence list will increase the docking with department stores and promote the healthy development of the industry.

In the field of baby and baby, the IP authorized market is increasingly showing strong growth potential. This forum is co operating with the China toy and Baby Products Association, which founded the largest brand licensing exhibition in Asia, China international brand licensing exhibition, and invited Li Ling, marketing director of China toys and Baby Products Association, to give a keynote speech on "IP authorization to promote the high quality development of baby industry". Why do baby brands pay for IP authorization? How do authorized parties and consumers view IP authorization? How to conduct authorized business successfully? These questions are answered one by one.

Data for the pregnant and infant industry practitioners, has extremely crucial role in decision-making. At this forum, Li Juan, chairman of China baby net, shared the theme of "2019 China maternal and child industry analysis and entity store consumption data insight report".

At present, new consumption has become a new trend, and a very important point in new consumption is social interaction. Online retailers What opportunities do we need to seize in the mobile Internet era to find the blue ocean that suits us? In this regard, Mr. Zhu Cheng, chairman of Jiangsu Chuan Cheng Clothing Co., Ltd. shares the theme of "new social retail under the mobile Internet".

Besides the keynote speech, the forum also launched two high-end dialogues. The first round of dialogue revolves around the theme of "the new retail era and how to expand the new space for the baby industry". It is chaired by Li Juan, chairman of China baby net. Jiang Hairun, general manager of Ningbo BAM brand management Co., Ltd., Chen Wenhua, founder and chairman of Shenzhen ugly ugly baby products Co., Ltd., /SVP, director of Anhui high fan Agel Ecommerce Ltd, Hu Minghui, President of Lin Qian international, has shared his views as a guest speaker.

The second round of dialogue around the "IP era, how to use creative research and development to seize the hearts of customers?" The theme is from China. textile industry Wei Lin, the former director of the media center of the Federation, chaired by Xu de Ben, senior manager of 361 degree children's Clothing Co., Ltd., the founder and chief designer of the high-end children's wear brand MISSOSE of Beijing 178 commerce and Trade Co., Ltd., Xi Xi, Hanzi fashion (Shanghai) Co., Ltd., Zhang Hanzhi, founder and general manager of PETIT MIEUX Bei house, general manager of Qingdao Dafang Garments Co., Ltd., Fan Qingbing, as a guest.

When the fashion festival is combined with the fashion city, it will boost the fashion vane of China, Hong Kong and Macau, the Chinese clothing brand and the world's super clothing. Industrial Cluster Build. The event is organised by the China Textile Industry Federation, sponsored by the China Textile Industry Federation media center, under the banner of "China Textile" magazine, "China children's wear" new media, China baby net, Humen garment technology innovation center, Humen apparel and apparel industry association, China children's development service center, China general merchandise business association, China toys and Baby Products Association, China clothing association children's wear Specialized Committee, China Textile Industry Federation circulation branch, Guangdong toys and children's products association, Jiangsu Strategic Cooperation Co., Ltd.

Xia Lingmin, vice chairman of the Federation of textile industry, Fan Jun, vice president of the Chinese Department Store Association, Yang Jinchun, vice chairman of the Chinese Garment Association, Yang Jinchun, former director of the China Textile Association, Humen, China's textile industry magazine, vice president and Secretary General Zhang Haiyan, Secretary General of the Circulation Association of China Textile Industry Federation, Wang Shuiyuan, President of Jiangsu clothing association, chairman of Guangdong provincial toy and Children Products Association, publisher and executive vice president of fashion Beijing, deputy editor in chief of "China children's wear", "children's wear vision", Zhu Cheng, chairman of Jiangsu Biancheng Garments Co., Ltd. the leading guests attending the event were: China In addition, there are more than 100 pregnant and infant well-known enterprises, brand leaders, department store super channel managers, well-known pregnant baby news media representatives, and outstanding representatives of Humen industrial clusters. The release of China's "baby card" media influence list and the summit forum of China's baby pregnancy industry development will help promote the upgrading and development of China's baby industry and become the forerunner and leader of the high quality industry in the new era.

It is worth mentioning that there are nine Chinese children's wear towns in Humen.

Dongguan Humen clothing and Apparel Industry Association Children's wear branch, three yuan Yidu dress Limited by Share Ltd, miyudi Di Di, germinant Fashion Technology (Dongguan) Co., Ltd. - FOLLI FOLLIE, Dongguan brave real boy dress Co., Ltd. - Yue Yue, Dongguan well Lok men Trading Co., Ltd. - Ou Cha Cha, Dongguan Yuhao Clothing Co., Ltd. - Colorpen color pen, Dongguan Bardi tiger Clothing Co., Ltd. - Baditiger Bardi tiger, Dongguan Mayor Lin Clothing Co., Ltd. - St. Chatton, Dongguan diflute Clothing Co., Ltd. - Rainbow forest.