Shenzhen Original Design Fashion Week New Products Released Appreciation
Shenzhen original design fashion week Shenzhen original design fashion week since its inception in 2014, by the majority of brand enterprises, designers and buyers alike. The biggest feature of the company is to achieve the commercial landing of the original designer brand and solve its fundamental survival problem. In conjunction with Fashion Source "Shenzhen international clothing, OEM / textile accessories / Apparel Accessories Fair" held in the same period, it realized the perfect combination of design power and commercial landing, and built the whole industry chain docking platform from original design, textile raw materials to processing factory, successfully opened the industry's comprehensive operation mode, leveraging the ecological chain, chain industry chain, stimulating all the power and resources of the industry, expanding the brand market space, leading the buyer's business mechanism, and creating a fashion industry ecosystem with the core of publishing, trade and exhibition. After five years of exploration and development, Shenzhen's original fashion week will continue to be released by the exhibition center as the main work and set up a number of sub venues. Combined with fashion industry park, large complex business district and showroom, the whole fashion industry chain will be involved, and the second five year plan will start. The original design week of Shenzhen will become an indispensable auxiliary device to promote the development of Shenzhen fashion industry.
2019 will soon pass, the warm clothing industry's chill gradually rises under the warm winter, but the small and micro brand and the buyer integration shop represented by the independent designer are continuously exerting the strength, showing the different trend which the heat is not reduced.
The persistent "high fever" industry characteristics are also reflected in the outstanding performance of independent designers in recent years. According to CIC data, in 2011-2017 of seven years, the designer brand market expanded from 11 billion 100 million yuan to 44 billion 900 million yuan, with the annual growth rate of 25% leading the overall market of clothing. But on the other hand, the brand of independent designers is also facing many contradictions and difficulties, such as the increasingly fierce competition, the difficulty of landing business, the plagiarism of creativity, the high price and the unstable supply chain.
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