Shenzhen Original Design Fashion Week New Product Release Appreciation

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Shenzhen Original Design Fashion Week Since its establishment in 2014, Shenzhen Original Design Fashion Week has received unanimous praise from brand enterprises, designers and buyers. The biggest feature is to realize the commercial landing of original designer brands and solve their fundamental survival problem - once a deal is reached. "Shenzhen International Service" with Fashion Source The "Packaging and Labeling/Textile Accessories/Garment Accessories Expo" was held at the same time, which jointly realized the perfect combination of design strength and commercial landing, built a whole industry chain docking platform from original design, textile raw materials to processing plants, successfully opened the industry's comprehensive operation mode, leveraged the ecological chain, connected the industry chain, and stimulated the strength and resources of all parties in the industry, Expand the brand market space, lead the buyer's business mechanism, and create a fashion industry ecosystem with work release, business exchange, and exhibition as the core. After five years of exploration, accumulation and development, Shenzhen Original Design Fashion Week will stick to the exhibition center as the main work release, and set up a number of branch venues, combining the clothing industry park, large-scale complex business district, showroom, etc- Zhou Quancheng linked the fashion craze, involving the whole fashion industry chain, and began the second five-year plan to make Shenzhen Original Design Fashion Week an indispensable auxiliary device to drive the development of Shenzhen fashion industry.

2019 is coming to an end, and the clothing industry is getting colder in the warm winter, while the small and micro brands and buyers' integrated stores represented by independent designers are constantly making efforts, showing a different trend of increasing popularity.

The industry characteristic of continuous "high fever" is also reflected in the excellent market performance of independent designers in recent years. According to CIC data, in the seven years from 2011 to 2017, the designer brand market expanded from 11.1 billion yuan to 44.9 billion yuan, greatly leading the overall clothing market with an annual growth rate of 25%. However, on the other hand, the independent designer brands that are blooming everywhere are also facing many contradictions and problems - increasingly fierce competition, difficulty in commercial landing, plagiarism of creativity, high price, unstable supply chain and other problems, which are also troubling this emerging group with unstable foundation.