Textile Printing And Dyeing Foreign Trade Market: Please Do Not Neglect Africa!

Because before the trade between China and Africa was mainly transported by sea or manpower from abroad, the time cost and logistics cost were very high, and the types of goods were also limited.

Because the trade between China and Africa was mainly transported from abroad to the mainland by sea or manpower, the time cost and logistics cost were very high, and the types of goods were also limited, which led to a surge in demand for light industry, textiles, clothing, hardware, watches and clocks and household appliances in most African countries. In recent years, with the growth of mobile data users, the momentum of online transactions can not be suppressed.

Characteristics and development trend of African market

1, the population is large, the market is large, and the material is scarce.

The population of Africa is as high as 1 billion 200 million, the consumption market is huge, but the material is poor. As far as steel and aluminum, machinery and equipment, grain, electric vehicles, small mobile phones made in Shenzhen, the crafts that are made by obligation, and daily necessities such as baby diapers, daily necessities, especially plastic products, gifts, decorations, lamps and so on are all very demanding products.

Three products that are in short supply in Africa

(1) wig and hair care products: African hair matters are top priority. African women's real hair is only about one or two centimeters long, and it has short hairy hair. The different hairstyles are almost all wigs.

In fact, they are trying to avoid the growth of insects on their hair in summer. They are also more comfortable than their curly curls. Africans with economic conditions will go to a professional barber shop to take care of them. Most hair care products are imported from the United States / China, and most of the African wig is made in China.

2. Cloth, accessories and clothing: cotton is an important economic crop in Africa. It is widely planted, but its industrial chain is not perfect. They lack the processing ability, or can only rely on imported fabrics, fabrics, and even finished products.

Packaging materials: especially labels for mineral water and beverage bottles. Due to the scarcity of climate and water resources, mineral water and beverages are very popular, so the shrink film PVC shrink label and other labels will often be returned in a quarterly / half year order.

2, China's industry has advantages.

The competition between China and India is also fierce for exports of goods and technologies in Africa. In science and technology, mining, manufacturing and construction, we have the advantage, and in agriculture, textiles, food and so on, they have the same advantage.

3, electronic business platform debut

Although the materials are scarce and logistics is not developed, Africa's e-commerce platform has shown a sharp corner. Like Nigeria's biggest Konga, the Kilimall created by the Chinese, or South Africa, known as Amazon's rival Takealo, online shoppers will be more sensitive to price. Among them, the B2B e-commerce platform --Afrindex, founded in China, is a rising star in the African e-commerce platform.

4, the lighting industry has considerable potential for expansion.

Under the policy of "one belt and one way", China Africa cooperation projects have been launched, and the demand for decoration materials such as building hardware and lighting has also been promoted. In particular, lighting industry has lagged behind the lighting industry in most African countries, and the market is quite blank. The lighting industry has considerable potential for expansion.

5, the role of local agents in Africa is great.

In addition to participating in the exhibition, a better way to get through the African market is through local brokers / agents. More customers choose the form of local agents because the agents / intermediaries have warehouses in the local area, and the ability to clear customs is strong enough to save a lot of unnecessary trouble. Receivables can also be paid in cash or cash on delivery, which are not available to many Chinese suppliers.

Characteristics of African customers

1. African customers are enthusiastic and humorous, especially black humor.

They can keep in touch with them every day and send messages to customers daily greetings from time to time: How are you /Wish youhave a lovely day today., or send some Chinese interesting stories, gourmet foods and so on to share with them.

2. Written English is generally good for African clients.

But as in Togo and Morocco, many countries are ruled by French colonial rule, and French is the main language of local commerce.

When you meet a large number of black customers, they will adjust with your spoken speed, and your pronunciation is clearer. But they also encounter some accent and thick, because they are very quick tempered, and speak fast. Sometimes there is an illusion that they want to rap RAP. If you can learn some native languages, it is a good way to narrow the distance with customers, such as Swahili language.

3, I like to be brothers.

If you are a man, you and male clients say that HeyBro is good, and the phrase can also be Himyfriend.. If it is a customer who likes to talk about business affairs, she would not recommend doing this, or follow a regular follow-up to send a Gentle reminder, friendly reminder, warm reminder on+ to remind them to update their progress.

4, in Africa, especially in Nigeria, electricity is often cut off. Most of them are more likely to make phone calls.

African customers who like to make phone calls must make good records and confirm important details again.

5, more sensitive to price.

With their limited purchasing power, the pursuit of cost-effective, even at the expense of quality, the pursuit of low prices. Don't describe the quality too much, because they pay more attention to price. In terms of bargaining, it is necessary to explain to them that labor is very expensive, the work is very complex, the cost is relatively high, the process takes a long time, and so on, and so on.

A lot of novice buyers will often have a lot of goods, and then they will be confused when they compare, so they will be entangled. Usually, such customers need to be closely related to their concerns, videos, photos, or other customers' installation, purchase situation, exhibition dynamics, layout of models, and assembly lines of factories, so as to give them more reliance on your basis.

6, they are more cautious in doing business.

They often prepare for a long time to get money to do business, so make sure they believe you very much, otherwise they will be surprised. You can do professional follow up from the order, to report the goods in real time, do the inspection report, and let them feel that you are very professional.

Payment negotiation in African Trade

1, many countries in Africa limit foreign exchange outflow, and customers apply for loans. The banks reply very slowly.

Sometimes, when PI or goods are ready, it will still take a long time to look forward to the deposit or settle the loan. TT payment must insist on money to do goods, clear shipping principle.

2, African customers like cash transactions very much, and suggest using currency detectors.

3, when it comes to payment terms, there must be no compromise.

Many times they will ask O/A to pay on credit, unless they have already had many dealings with you, and have actually paid a visit, otherwise this payment method is not recommended.

4. Letters of credit must investigate the credit of the issuing bank.

They can be asked to make payments through international big banks to reduce the risk of payment.

Africa will be the last "new world" of the textile and garment industry.

The global foundry industry chain has been transferred from Europe and America to Japan, Korea, Hongkong and Taiwan in Asia, and finally passed through the mainland of China. Now it has gradually shifted to Southeast Asian countries such as Vietnam and Kampuchea, and has extended to Africa. Among them, the textile and garment industry is most obvious.

All this stems from the growing saturation of other clothing markets around the world and the cost of expanding businesses, and the financial crisis sweeping the globe has helped.

Africa is close to the market in Europe and America, and there are also important cotton producing areas. Compared with East Asian and Southeast Asian countries, East African countries have lower clothing costs to Europe or the United States besides cheap labor. In addition, African countries signed a special trade agreement with the United States in 2000, and American clothing entered the African market for tax exemption. With the development of local cotton industry in Africa, local resources can be purchased to further reduce costs.

H&M and Primark international giants began purchasing from Ethiopia

International giants such as H&M, Tesco and Primark have already begun to purchase from Ethiopia, because there is no minimum wage limit in the country, and for unskilled workers, the monthly salary is only 35 to 40 dollars, much lower than that in Burma. These foreign clothing merchants are very popular in African countries, and they also benefit a lot from the abundant local labor force and energy. The clothing industry in Kenya is also developing. Although the country's monthly salary is about 120 dollars, the government has attracted the foreign businessmen with abundant rewards.

The clothing industry is one of the main pillar industries in Africa.

The main participants in the world textile and garment market and important customers in the cotton market are mainly from Asia, of which China accounts for a larger proportion.

The textile and garment industry is one of the main pillar industries in Africa. Southeast Africa has the most dynamic textile industry in Africa, and is an important cotton producing area. In recent years, it has attracted a lot of money. Chinese enterprises can bring advanced technology and management methods to Southeast African countries, help to improve local production processes, and try to transfer the garment industry and related supporting industries to southeast Africa as a whole.