More Live Layout, 5G Era Live And Short Video Will Be Trademark Matching?

Near the end of the year, live and short video this track in the field of electricity supplier resurgence.

In November 27th, the first trial run of water was launched, and the location of the "tens of billions of brand subsidies" was given to the entry. It is understood that the first time live more than 100 thousand people watch, it is not hard to see that with Taobao, Jingdong and other platforms in the live broadcast has made repeated achievements, a lot of business has begun to layout the live broadcast business.

In fact, in May this year, a lot of games showed this intention. It has established cooperation with the fast hands, and many businesses will connect to the fast host resources to make live promotion, but at present, this mode has not yet brought much help to many spells. Therefore, much more is no longer satisfied with the third party access as a short video platform, but rather intends to broadcast live and develop the live broadcasting business of the platform itself.

In the live broadcast, Taobao, which has repeatedly recorded, has recently been exposed to the short video. According to the news of billion power, Taobao's live APP will soon support short video content or add short video channels to APP pages.

Regarding this, Ali side replied: "at present, Taobao live APP has no short video function yet. But Taobao's content ecology is very rich, including a variety of content forms such as live business, short video, micro scouring, etc., to meet the diversified needs of consumers and content creators. From the perspective of Ali's response, there is no denial of this. At the same time, we can see that Ali's recognition of live, short video and other forms.

In addition, Jingdong, Suning and other electronic business platforms have launched live broadcasting business in an attempt to achieve better growth. Why are the business platforms shifting their attention to live and short videos? There are two reasons.

First of all, "live with goods" has become the mainstream consumption mode. In fact, the growth rate of traditional electricity providers has been slowing down in recent two years. The sinking market and social business are emerging as new modes of emerging market and emerging mode, but from the trend, the live broadcast seems to be more suitable for electricity providers.

According to the "2019 live +X insight report" released by QuestMobile recently, as of June 2019, the number of live webcast users has exceeded 433 million. At the same time, users who participate in live online shopping are living above average level, and over 75% of users online consumption is at a high level. It is not hard to see that the scale of live broadcast users is huge, and the market prospect of direct seeding electricity providers is huge.

Secondly, the electronic business platform is more suitable for "live goods" through live broadcast and short video. At present, both the live platform and short video platform are trying to establish cooperation with the electronic commerce platform for higher profit performance, but relatively speaking, the electricity supplier platform is more suitable for its layout in this aspect, which should be viewed from two aspects:

First, it has a better initiative in its layout. The establishment of cooperation with live broadcasting platform and short video platform can bring good traffic for themselves. But it is not hard to see whether the live broadcast platform or short video platform are trying to build their own electricity suppliers, thereby strengthening their initiative. For the electronic business platform, it is better to build their own products, complete services, and the advantages of the fans of the platform, build a live broadcast and short video platform, so as to better grasp the initiative and gain more profits.

Two, we can enrich our content ecology. The short term video area of the electronic commerce platform can not only enhance its initiative, gain better profits, but also enrich the content ecology of its own platform and increase sales volume.

In addition, short video and live broadcast can complement each other very well. Short video content can not only preheat and drain the live broadcast, but also supplement the live content and fill the fragmentation time of users, so as to better enhance the user's stickiness and the activity of the platform.

With the advent of the 5G era, the way consumers acquire content will gradually shift to video. Therefore, with the recognition of this trend, the future live broadcast, short video will become the standard of the electronic business platform.