Nike Investment Free Footwear Technology Company Handsfree

Mike Pratt foresaw that the development of free wear shoes could be easily solved without hands-on, and then led HandsFree Lab to develop free shoelace (Hands-free) technology.

American sportswear giant Nike has made strategic investments in Handsfree Labs, a technical expert in the Department of footwear free technology, which develops the technology that consumers can easily wear shoes without wearing shoes or shoelaces.

HandsFree Labs, headquartered in Vineyard, Utah, has developed a series of product combinations, including the technology of acquiring patent shoes, also known as FAST Technology (Foot Activated Shoe Technology, FAST). HandsFree says that the technology can be applied to almost any shoe.

"F1 Titanium Arc" is the predecessor of the company's FAST solution. It provides free tie lace with titanium grade. The company pointed out that "Arc" has the function of paddle, which can help feet slide into shoes and suitable for all kinds of footwear, such as sandals, Oxford shoes and boots. HandsFree Labs will launch the new sports shoes brand "Pilar" in early 2020, and will debut the world's first double FAST series products through the Kizik brand.

Nike said cooperation with Handsfree's strategic investment and exclusive intellectual property rights will help strengthen Nike's leadership in footwear innovation.

Tom Clarke, President of innovation business at Nike, said: "the purpose of the Nike FlyEase platform is to provide excellent sports opportunities for all athletes. We believe that the" easy to go "technology developed by Handsfree can expand and enhance the potential to eliminate movement disorders and make more people easy to move. "

In addition to obtaining investment and licensing cooperation from Nike, HandsFree will expand the technology promotion through licensing transactions with other footwear items and manufacturers.

HandsFree Labs executor Mo NTE Deere added: "HandsFree Labs is committed to bringing comfort and convenience to all people without shoes, and our partnership with Nike will speed up that vision. We intend to continue to promote the technology of shoelace free to all kinds of footwear, including from children's shoes to boots. Our ultimate goal is to provide better footwear experience for all. "

After a series of acquisitions, Nike continued to promote investment in HandsFree, the most recent acquisition of forecast analysis platform Celect in August this year. Nike said that it bought Israel's fashion technology company Invertex and well-known consumer data analysis firms Zodiac in 2018, which promoted the consumer direct strategy (Co). Nsumer Direct Offense) strategy - "providing services to consumers in the world".