Foresight 2020: Panorama Of Chinese Women'S Wear Industry In 2020

The women's clothing industry is an important sub industry in the clothing industry. With the improvement of the national income level, the personalized demand of female consumers for clothing is getting higher and higher. Different types of consumers are wearing different tastes. In order to meet the demand of women's clothing market, the brands of tide, brand, fast fashion, light luxury women, Japanese and Korean women's clothing, domestic women's wear and designer brand have appeared.

First, the women's clothing industry has entered a mature stage as a branch of clothing.

Clothing is the earliest, largest and most mature industry, and has maintained a relatively fast growth. According to the National Bureau of statistics, the total retail sales of clothing in 2018 amounted to 13707 billion yuan, and the total retail sales of clothing reached 2019 billion yuan in 2019. In the context of macroeconomic adjustment, the apparel industry can still achieve positive growth year on year, reflecting its strong market resilience and vitality.

With the development of economy, consumers' consumption habits are becoming more mature, and consumer demand is more diversified and personalized. According to Euromo According to the survey data of nitor Consulting, in 2018, the proportion of women's clothing market in China's clothing industry was the largest, reaching 40%, followed by men's wear, sports and children's clothing, and the three accounted for 23%, 11% and 8% respectively in 2018. The women's clothing industry is an important part of China's garment industry. Its development plays an important role in the overall development of China's garment industry. As an important sub industry of the garment industry, the women's clothing industry has developed into a certain scale and has entered a mature stage after years of development. In 2018, the retail trade of China's women's wear industry was about 867 billion 700 million yuan, and the retail sales of women's clothing will reach 876 billion 600 million yuan in 2019. Two, 2019 double eleven Tmall women's big data

In 2019, the turnover of Tmall double eleven was 268 billion 400 million yuan, of which the top ten of clothing brand shops were UNIQLO (1 billion 512 million yuan), Bosideng (788 million yuan), Semir (492 million yuan), GXG (457 million yuan), BELLE (438 million yuan), Taiping bird men's clothing (411 million yuan), JackJo NES (353 million yuan), Vero Moda (338 million yuan), Eve Li (333 million yuan), ochirly (333 million yuan).

In 2019, the top ten of the eleven women's clothing industry ranked ten: UNIQLO, Bosideng, Vero Moda, Eve Li, ONLY, Taiping bird, Lok Ting, Han Yi Du house, Zara, MO&CO. In 2019, double eleven, in women's clothing category, sales accounted for the top three were T-shirts, knitted sweaters, casual pants, while sales accounted for the top three were down garments, woolen jackets and dresses. Three, domestic brands are fiercely competitive and industry concentration is low.

Worldwide, France, Italy, the United Kingdom, Denmark, the United States and other countries have strong competitiveness in high-end women's wear market, leading the trend of women's clothing design and consumption in the world. In Asia, the women's clothing industry in Japan and South Korea has developed well in recent years, and its position in the international market has gradually improved.

From the perspective of brand structure, the leading women's clothing brands in the world are mainly concentrated in Europe and America. Among them, the strength of women's clothing design in France and Italy is significantly better than that in other countries. In 2018, 8 of the ten brands of International Women's wear came from these two countries.

In addition, the more famous international women's clothing brands include Cerruti (Cerruti), HugoBoss (Boss), Pierrecardin (Pierre Cardin), ELLE, Princess of Paris, Cacharel (Casa Lehr), Nina Ricci (Nina Ricci), Hermes (Hermes), Chole (Chloe), Bally (Ba Li), etc. Most of these clothing brands come from Europe and America, and the competition of women's clothing industry in Europe and America is fierce.

In China, women's clothing brands can be classified as first-line brand, second line brand and some small brands with low reputation. From the top ten brands of women's clothing in 2018, we can see that the leading brands of women's clothing are mainly concentrated in Zhejiang Province, occupying 3 seats, Guangdong occupies 1 seats, Shanghai occupies 1 seats, and Shandong occupies 1 seats. The top three were Han Du Yi she (Korea's Limited by Share Ltd) and o NLY (Tianjin Fashion Co., Ltd.) and UNIQLO UNIQLO (fast marketing (China) Trading Co., Ltd.).

There are many brands of women's clothing in China. At present, the industry is in the stage of transformation and upgrading, and the competition in the industry is more intense. Among them, the senior brand has more opportunities in the fierce market competition due to its more practical needs in terms of design, brand promotion and precision marketing. Because of the huge market capacity and strong demand of domestic women's clothing, there will be more and more international brands entering the Chinese women's wear market, and the competition will be more intense.

From the point of view of market competition, according to the latest data, the TOP10 brand of women's clothing online retailing in April 2019 is: UNIQLO, jasmine, ZARA, UR, ONLY, VERO MODA, Rong Mei, Korean clothing house, MAJE, Jue attitude. Among them, UNIQLO brand women's clothing market accounted for the largest proportion, in April, its network retail market share accounted for 0.7%, an increase of 0.1 percentage points. Secondly, jasmine brand women's clothing ranked second, accounting for 0.5%.

Four, 2020 women's clothing industry market trend forecast

With the increasingly fierce competition of domestic women's wear brands, the competition trend of domestic women's wear brands will mainly develop in 4 directions.