Speed Sell Black Five: Opening Less Than 8 Hours Turnover Exceeded Last Year'S Whole Day
Alibaba's cross border retail business platform, speed express, announced the 2019 "black five" sales season Bulletin: opening 18 minutes, the platform turnover is more than 1 hours last year; the opening less than 8 hours, the turnover has exceeded the black five last day.
Data show that Russia, the United States, Spain, France, Brazil, Israel, Ukraine, Poland, Holland, South Korea, Britain and other countries and regions consumers in the "black five" chopping hands the most crazy. Among them, "black five" opened 10 minutes, South Korea and Poland turnover exceeded last year 1 hours turnover; opening 5 hours, Poland, France, Belgium exceeded last year's "black five" first day level; "black five" period, the Russian and Spanish markets rose more than 60% over the same period, the number of buyers in the Middle East and Brazil, turnover doubled, South Korea and France reached 2 times last year.
It is understood that China made mobile phone communications, clothing, clothing and other commodities welcomed by overseas consumers. Data show that sales of Chinese household appliances "black five" increased by 77.94% compared with the same period last year, and mobile communications products reached the full day turnover last 5 hours. During the whole "black five" period, the industry rose nearly 70% over the same period last year.
At the same time, the global sellers also made innovations in the sales mode: 40 Turkey sellers first tried to sell live goods; 4 Russian anchors flew to Istanbul for industrial live broadcast.
In addition, during the double 11 period, the overseas chopping party used in the fast selling business used 19:21 hours, and the turnover exceeded the sum of 48 hours last year.
Related media learned that during the Tmall double 11 and "black five" this year, speed sell has invested substantially in marketing, traffic, social networking, logistics and other aspects. It has shifted from single product shopping guide to content shopping guide. Through short video, live broadcast, graphics and text, etc., it helps overseas consumers to understand commodity characteristics quickly.
In terms of logistics, speed sell together with rookies has provided diversified logistics solutions, including large-scale new charter flights, new intercontinental routes, international classes, and large-scale on-line intelligent logistics products.
At the same time, speed sell and rookie also invest heavily into the offshore warehouse. Take ya Po Road brand ICEbear as an example, during the period of double 11, its overseas warehouse trade accounted for 60%.
Since its establishment in 2010, fast selling platform consumers have covered more than 200 countries and regions in the world. At this year's Alibaba investor conference, Wang Mingqiang, general manager of express marketing, has said that fast selling is a very important task in Alibaba's globalization strategy. In the future, in addition to continuing to empower Chinese enterprises and manufacturing industries to the sea, they will also help small and medium-sized brands and entrepreneurs in other countries to sell their goods to more countries and regions.
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