Lan Jing, Eve'S Shirt Has Been Awarded The Ten Category Of Textile Innovative Products In 2019.

In December 5th, the "ten major textile innovative products of 2019" held by the China Federation of textile industry was held in Beijing. The Hangzhou Li Feng Clothing Co., Ltd., Eve's brand "environmental friendly and comfortable women's shirt" was awarded the title of "ten major textile innovative products in 2019". The product is jointly declared by Yifeng song and Lan Jing fiber (Shanghai) Co., Ltd.

Eve's "eco-friendly comfortable women's shirt" contains the environmental friendly viscose made by Lenzing Co LENZING ECOVERO, which is soft and comfortable, with fine workmanship and excellent upper body effect.

With the popularity of sustainable development concept, the proportion of environmentally friendly products in the field of clothing has increased year by year. It has made great progress in environmental protection compared with ordinary viscose. First, emissions of waste gas in the process of production decreased by 50%, followed by a 50% reduction in water resources. Due to this outstanding contribution, EcoLabel has been recognized by the European standard.

At the same time, in order to ensure the transparency of the entire textile supply chain, the brand fiber of Lan Jing Hui fiber ring can be identified at any stage of yarn, fabric and clothing, and is the only viscose product that can be identified in the market.

As the award winner, Hu Yueling, director of the jeans and apparel business in the Greater China region, said: "this is the approval of the China Textile Industry Federation for the joint development and promotion of environmentally friendly product models of the joint core retail brand of Lan Jing. In particular, it specifically affirmed the safety of LENZING ECOVERO, which is unique to the brand of Lan Jing. On the other hand, it also shows that while China's domestic brand strength is improving, it is fully aware of the importance of environmental protection to the end consumers. We will vigorously promote this sustainable environmentally friendly product to the consumer side."

It is worth mentioning that in November this year, the Humen international clothing trade fair and Humen fashion week (Autumn), as the representative of the award-winning products, Eve Li environmental friendly comfortable women's shirt in the "innovation and technology zone" has become one of the most noteworthy areas, by the China Textile Industry Federation leadership and Humen local leaders' attention, and has been reported by many domestic and foreign media.

Eve, "purchasing manager Mr. Dong Mingtai" said: "according to the analysis of big data over the years, this product will continue to be the best seller in the company, and it plans to list twenty thousand items on the first batch. Through the use of the brand of Lan Jing, and the technology of digital printing, the raw materials and printing and dyeing links are in line with the direction of technology, fashion and green development in the textile industry.

"The ten major textile innovative products in 2019" is the important work of the China Federation of textile industry to implement the opinions of the general office of the State Council on creating a good market environment for the "three products" special action of the consumer goods industry. It is commissioned by the consumer goods industry department of the Ministry of industry and information technology, aiming at promoting the implementation of the "three products strategy", providing innovative product innovation and creative design, and giving play to the exemplary and leading role of innovative products.