China'S Underwear Capital: The Impact Of The Two Tide Underwear Industry On China'S Underwear Market

When it comes to the south of Chaoyang, most of the friends in the field do not think about the beauty of food, but on the contrary. " China's underwear capital " 。

A rough estimate has been made that the actual production and sales of Shantou bra at least account for more than 60% of China's total sales volume. In other words, three out of every five women in China wear bra made in Shantou.

Two, what is the impact of the tide underwear industry on China's underwear market?

It is no exaggeration to say that the two tidal areas are deeply and densely involved in every link and process of underwear production in China. Almost all of them occupy a leading position in the division of labor in the upstream supply chain, middle stream manufacturing and downstream sales as the framework.

Until now, the perfect pattern is still one of the great advantages of the two tidal underwear industry. According to official information, textile and clothing industry is an important part of Chaoyang's key industries and an important part of economic development. At present, the center of the "knitted underwear famous town of China" is gradually developing into a famous textile and garment industry cluster in China.

Relying on the cost advantages of raw materials, labor and other production factors, the two tidal underwear industry has been developing rapidly for more than thirty years, but in recent years, with the rising cost, this advantage is gradually disappearing.

Another phenomenon that needs attention is the transfer of the marketing center and design center of many famous underwear enterprises in the mainland to the Pearl River Delta. This situation is one of the normal strategic choices of enterprises. On the other hand, it shows that the two tidal underwear industry structure is still insufficient, and the brand lacks the factors of incubation.

Although there is no specific data for the two tidal underwear industry, the added value of the second industry can also be seen. The value added of the two tide and second industries has increased year by year, but the rise has been weak from 13 years, and the aftereffect of the second industry is insufficient.

The underwear industry in Chaoyang has a foundation, which is the advantage. What is needed now is the upgrading from "Chaoyang manufacture" to "Chaoyang creation". It is gratifying to note that both the government and local enterprises are concerned about this kind of fatigue and have begun the road of brand building and upgrading of sales channels.

For example, in May this year, the Guangdong city beauty Industrial Co., Ltd. invested 3 billion yuan in the "city wisdom Valley" industrial park officially launched. The project will gather about 30 high-technology growth and high value-added technology innovation enterprises, headquarters enterprises and high-end producer services in the future.

City intelligence Valley technology chief interviewed by the media said that Chaoyang's strong underwear industry foundation and a large number of underwear manufacturers, and the support of the local government has great attraction.

More than that, the electricity supplier giant Alibaba also favored Chaoyang underwear industry.

In 2018, Chaoyang district was designated as the model county (District) of e-commerce in Guangdong province.

In June 26, 2019, the Chaoyang district government signed a rural electric business cooperation agreement with Alibaba (China) software limited at the meeting.

According to the latest data of Ali Research Institute in 2019, there were 13 Taobao towns in Shantou, 2 in Chaoyang (Gua Rao and Guiyu), 94 in Taobao village in Shantou, and 15 in Chaoyang Village (Dakeng village, Dongming village, Dongxing village, Gutian village, etc.).

　　 Since the reform and opening up, Chaoyang's textile and garment industry has grown from scratch and from small to large, and has developed into a traditional pillar industry supporting the regional economy and a "half of the country". It has created a resounding regional brand of "China's knitted underwear famous town" industry. But for a long time, labor intensive industries, which are low cost, large-scale production and even sacrificing the environment, are difficult to sustain. Accelerating transformation and upgrading is imperative and imperative.

Chaoyang firmly believes that the transformation and upgrading of the textile and garment industry will be renewed. In recent years, the Chaoyang district and district governments adhere to the new development concept as the guide, and plan the construction of fashion underwear headquarters base industrial park around the structural reform of supply side, co-ordinate economic development and ecological environment protection, and strive to build an ultra 50 billion yuan knitted apparel industrial cluster based on grain Rao, radiation east Guangdong and even the whole country, and speed up the transformation and upgrading of the textile and garment industry.

Puning

Textile and garment industry to accelerate transformation and upgrading

Textile and garment industry is one of the two pillar industries in Puning. Puning's textile and garment industry has strong strength, and has many laurel titles such as China's textile industry base.

The textile and garment industry in Puning has a prominent position in the national textile industry, the textile and garment industry in Guangdong, and the domestic and foreign markets. In 2004, Puning was identified as "China's textile industry base city" by the China Federation of textile industry. In 2015, textile and apparel became the first hundred billion industrial cluster in Jieyang.

In 2018 alone, the total output value of the textile and garment industry above Designated Size in the city was 19 billion 827 million yuan, an increase of 6.2% over the same period last year, accounting for more than 5300 of the total industrial output value of 28.8%. and nearly 220 thousand of its employees. According to the budget estimate, the annual output of Puning chemical fiber is 312 thousand tons, 510 million tons of printing and dyeing cloth, and 1 billion 600 million garments. By the end of 2018, there were 34726 registered trademarks of garments, shoes and hats, of which 3 were well-known trademarks in China, 8 were famous trademarks in Puning, and 3 were well-known trademarks in Guangdong. Puning has won the reputation of "the first shirt Market", "the kingdom of fashion shirts" and "experts in the manufacture of shirts".

In recent years, Puning has taken the textile and garment industry as the most important part of economic development. In order to promote the development of textile and garment industry cluster as the starting point, we should implement brand strategy, vigorously carry out professional park construction, brand building, and industrial cluster public service platform construction, accelerate industrial restructuring and transformation and upgrading, establish an innovation system, increase infrastructure investment, and comprehensively enhance the market competitiveness.

Puning is making every effort to promote the construction of Puning textile and dyeing and environmental protection comprehensive treatment center, and promote the structural adjustment, energy conservation, emission reduction and transformation and upgrading of Puning's printing and dyeing industry. With the completion of the textile and dyeing and environmental protection comprehensive processing center, the upstream and downstream industry chain will become more integrated. It will play a key role in accelerating the transformation and upgrading of Puning's textile and garment industry.

Chaonan

Building a super 100 billion yuan textile and garment industrial cluster

In recent years, Chaonan district has been sticking to the general keynote of "steady progress" and seizing the favorable opportunity for the province to build a trans regional industrial chain, insisting on the simultaneous promotion of bigger and bigger structures and optimizing the structure, taking the transformation as an opportunity, gathering the high-end elements, promoting the quality development of the real economy, speeding up the construction of the textile and dyeing and environmental protection comprehensive treatment center in Chaonan District, and promoting the development of printing and dyeing enterprises in an orderly way, and linking up the upstream and downstream businesses, linking up the upstream and downstream, and aggregated the small and medium-sized ones, and gradually constructing the printing and dyeing center into a green, innovative, sunny and shared Park, and creating an ultra 100 billion yuan textile and garment industrial cluster.

At the same time, the printing and dyeing center will also base on the traditional superior industries in Chaonan District, extend the upstream and downstream industry chain, integrate and enhance the competitiveness of small and medium enterprises, support enterprises to become bigger and stronger, and urge the industrial transformation and upgrading of Chaonan District, and create a super 100 billion level textile and garment industry agglomeration group.