UNIQLO: Clothing As A Carrier To Promote Social Development

"Why do we dress up for what?"

The first LifeWear global advertising film released by UNIQLO in 2016 raised this issue. "Because of mood or weather?" "do you often ask yourself, is it appropriate to dress like this?" "what other people think is important?" thinking about clothing, life and our significance, and guiding people to extend the idea of UNIQLO to life.

For a long time, the XXX group, with the vision of "changing clothing, changing common sense and changing the world", is committed to making the power of clothing the power of society. It always believes that through the production and sale of quality clothing, the world will develop in a better direction and contribute to the sustainable development of society.

In October, the fast selling group of UNIQLO issued its 2019 earnings report as of August 31st. Data show that, as the world's third largest apparel retailer, XXX group's revenue reached 2 trillion and 290 billion yen (151 billion 400 million yuan), an increase of 7.5% over the previous year, and total operating profit of 257 billion 600 million yen (16 billion 900 million yuan), an increase of 9.1% over the same period, and a new record in revenue and business growth.

Among them, China has contributed about 22% of its revenue to the parent company, second only to the Japanese market.

Sustainable development makes life better.

Over the years, UNIQLO has been adhering to the "LifeWear service life" brand concept, and actively committed to the cause of sustainable development, through clothing to make people's lives better.

Since 2016, UNIQLO joined the China Song Qingling foundation to carry out the whole commodity recycling and recycling project in the whole country. Up to September 2019, the life of some 3 million 600 thousand old clothes has been extended.

These old clothes were delivered to mountainous areas such as Chuxiong, Ludian, Shangyou, Qiandongnan, Pengyang, Zhijin, Longnan and so on, helping 300 thousand poverty-stricken families.

Small love can make more people feel the joy, happiness and satisfaction brought by wearing high quality clothes.

Miao embroidery project passes excellent embroidery power

In July 2019, UNIQLO joined the Song Qingling foundation of China to open the Miao embroidery project to "inherit the new generation to deliver excellent embroidery". In the Xiangxi District of Hunan, five groups of outstanding Miao embroidery women inheritors were selected. Through the on-the-spot investigation, the Miao embroidery culture was passed down, and the embroidered mother story was recorded. The five positive forces contained in the traditional Miao embroidery skills and the traditional Miao embroidery culture, such as striving for progress, cohesion, integration, freshmen and maternal love, were shown.

Miao embroidery does not embroider the spectrum, sees the mountain embroiders the mountain, sees the water embroiders the water, in the needle and thread, records the cultural inheritance wisdom. When the silk thread becomes a pattern, when the pattern is worn on the body, there will be the temperature and strength from generation to generation.

This project, while discovering the charm of Miao embroidery, is more aware of the plight of local embroidery mothers. The Miao embroidery project is also an innovative attempt in the direction of cultural poverty alleviation. UNIQLO donated 1 million 570 thousand yuan to carry out the Miao embroidery technology training for 700 embroidered mothers, and finally purchased embroidery pieces from 400 embroidered mothers, so that the embroidered girl's per capita income increased by 1300 yuan, which provided them with sustainable job opportunities.

With clothing as the carrier, we can achieve common growth and prosperity with the local society.

Quality of technological innovation is the first priority.

UNIQLO believes that high quality clothing is based on the concept of harmonious coexistence with nature. In the manufacturing process, innovative technology is used to avoid unnecessary load on the earth.

In 2003, UNIQLO cooperated with Japan Dongli group to launch the HEATTECH warm underwear series. Through 16 years of continuous innovation, it has made light, warm, fashionable and stylish "autumn clothes", which has gradually changed the stereotype of warm underwear, and has sold 1 billion pieces of the world's products so far.

UNIQLO is also working hard to establish the highest level of partnership with the partners, and supervise the labor environment of the production site regularly by the third parties, so as to realize the production of goods in a reasonable environment.