The Theme Of "Fashion Meets Technology" Will Gather Big Coffee To Talk About Fashion New Technology Ecology.

The impact of AI technology, big data, Internet, cloud computing, block chain and other intelligent technologies on fashion industry has gradually emerged. The boundaries between technology and fashion are constantly being broken and integrated. How to comply with the trend of the times and seize opportunities for development in the 5G era?

On the afternoon of December 13th, the fashion industry committee of Zhejiang merchants Federation and the fashion industry committee of Yuhang District hosted the launching ceremony of the first World Fashion Technology Conference and the 2020 Zhejiang fashion week. It is reported that there are more than 200 important leaders and industry big coffee gathered in the Hangzhou International Exhibition Center of Yi Shang Town. At the same time, the first "World Fashion Technology Conference and 2020 Zhejiang Fashion Week" was released in April next year in Hangzhou.

Zhang Qinghui, chairman of China Fashion Designers Association, Feng Dehu, President of China Textile Construction Planning Institute, former vice chairman of Zhejiang provincial CPPCC, mayor Zhang Hongming of Hangzhou, former deputy director of Zhejiang provincial development and Reform Commission, Gao Yiliang, adviser to Hangzhou people's government, Ma Jinyue, member of the Party committee and deputy director general of Zhejiang Province, Li Jingning, director of textile and textile Office of Zhejiang trust hall, deputy secretary of Yuhang District Committee, District Leader Chen Rugen, Yuhang District Committee, deputy district head Gu Guoyu, director of the New Town Management Committee of Linping Wang Yaoping, Zheshang General Secretary Zheng Yumin and other leaders and guests attended the conference.

Zheng Nianhua, executive chairman and Secretary General of the Zhejiang Fashion Federation's fashion industry committee, President of Yuhang Fashion Industry Association

Welcome to Tu Hongyan, chairman of Zhejiang Fashion Federation's fashion industry committee

　　 Zhejiang has ranked the fashion industry as one of the eight trillion industries and has been surging with strong fashion momentum. Ma Jinyue, member and deputy director of the Zhejiang Provincial CPC Committee, said that under the background of informatization and globalization, the fashion industry is becoming a new economic growth point under the new normal of Zhejiang, and is trying to build Zhejiang into a unique and fashionable Province in the whole country and even in the world. "In recent years, giving full play to the main position of Alibaba headquarters in Yuhang, Zhejiang, always adhere to the innovation driven development, unwavering, and formed a fashion industry cluster led by Yi Shang Town, and established an enterprise alliance represented by Yuhang fashion industry association." Chen Rugen, deputy secretary and district director of Yuhang District Committee, invited fashion enterprises to come to Yuhang to build China's fashion highland.

Speech by Ma Jinyue, member and deputy director of the Zhejiang Provincial CPC Committee

Chen Rugen, deputy secretary and district governor of Yuhang District, delivered speeches

Speaking at the conference, Zhang Qinghui, chairman of the China Fashion Designers Association, said that Zhejiang had done a lot of exploration in the integration of technology and fashion, and contained tremendous opportunities. We must seize the opportunity of science and technology and industrial revolution, unswervingly take the road of high quality development through digital drive, and work hand in hand to face the coming of the changing digital era.

　　 Zhang Qinghui, chairman of China Fashion Designers Association, spoke at the scene.

　　 Centennial fashion dialogue new technology

Feng Dehu, President of China Textile Construction Planning Institute, spoke at the scene.

　　 "Textile and clothing people should have the bottom line. From the first time to the fourth industrial revolution, we have not only fallen behind, but every new technology has given us wings to deepen our technology and expand our boundaries. Feng Dehu, President of China Textile Construction Planning Institute, said that today's theme "fashion meets technology" is worthy of everyone's views and consensus.

　　 WWD is not only a global fashion authoritative media, but also helps Cartire, LVMH and other fashion brands to make artificial intelligence solutions. Yang Wen, chief executive of the international fashion news and Re-Hub CEO Max Peiro, said that the data are available everywhere, but how to make use of the effective information in the hundreds of millions of data and establish an algorithm model to promote the economic mode is the key point. "Quick" and "flexible" are the way to win.

Dialogue session scene photos

In the dialogue session, Fang Qin, founder and chairman of the clothing company, and Zhao Xia, founder of Hangzhou Chao Tong Culture and creative Co., respectively, exchanged in-depth discussions on how to rapidly digitize the fashion industry and how the Chinese children's fashion industry overtook the global curve.

　　 Traditional fashion embracing block chain

Digital economic expert Chen Xiaohua keynote speech

　　 "5G is not only speeding up, but also promoting and promoting the digitalization and subversive development of all trades and professions." Chen Xiaohua, director of block chain Specialized Committee, a digital economist and China Mobile communications Federation, delivered a speech entitled "4 era of block chain: Digital finance and application and running, building block chain ecology". The characteristics of the fashion industry determine that fashion is cross border and global. It needs more parties to participate in cooperation. He answers the following questions: the entry of 5G's fashion, the trend of the new economy in the future, the combination of the block chain and the fashion future.

Photo: scene photos of dialogue session

　　 During the dialogue session, Qian Xiaoyun, chairman of Hangzhou Yifeng song Clothing Co., Ltd. and Wu Jianxiang, chairman of Jiangnan cloth Garments Co., Ltd., director Chen, consulted the practical case of the deep block chain in the brand. Chen said that the block chain is especially suitable for the use of luxury goods, and the real value of luxury goods can be displayed through the block chain. In addition, it can also confirm the right of users' behavior, that is integral. This is an inevitable trend for small and medium enterprises in the near future, and helps solve the problem of passenger and financing.

　 　 New media reshaping brand marketing ecosystem

　　 The new media age brought by mobile Internet is called the "archipelago era". The impact of new media on every aspect of social life is becoming increasingly profound. The fan economy has grown into a new growth pole in the field of digital economy, such as over 60% of the turnover of Jiangnan cloth.

Xiao Hong book APP brand operator Huang Xiaoxiao released keynote speech.

　　 Xiao Hong APP, director of brand operation Huang Xiaoxiao, shared the "red book business ecosystem", and how to help fashion brands constantly strive to deepen their efforts in products, content and channels, so as to provide more accurate and good experience for brand fans. At present, the content, form, method and method of new media are more and more diverse. Advertising does not necessarily affect user experience. As long as the content is real, there is a temperature and a closed loop of transactions, users will also pay for planting grass.

Dialogue session scene photos

　　 In the dialogue session, Philip consulting founder Peng Feili and nasse institution CEO Xia Heng traditional clothing enterprises regard clothing brand as a non-standard commodity, and how to use the community media to do marketing problems as well as the beauty brand. Huang laughed and said that the concept and logic of new media marketing and brand traditional marketing are the same. They only use the new digital means. But in this aspect, clothing has a weaker ability to harvest grass because of the characteristics of the products. It is also hoped that the brand can set up a unique DNA to attract fans.

　　 AI+ fashion future has come

Microsoft (Asia), general manager of artificial intelligence creation and business department, Internet Engineering Institute, Xu Yuanchun

Li Jianhua, chairman of Hangzhou silk culture Limited by Share Ltd

　　 Driven by cutting-edge technologies such as big data, deep learning and knowledge mapping, fashion industry has rapidly entered the AI+ era from Internet +. In the field of AI, Daniel Microsoft, the general manager of artificial intelligence creation and business department of the Internet Engineering Institute of the field of artificial intelligence, first described the efforts made by Microsoft in recent years from the angle of artificial intelligence and artificial intelligence manufacturing, and the shock degree of AI in poetry, painting and other fields of art made the audience's brain hole open, which led to the thinking of artificial intelligence technology in the field of fashion. Li Jianhua, chairman of Hangzhou Wan Shi Li silk culture Limited by Share Ltd, told Xu general's question that the combination of silk leading enterprises and Microsoft AI technology was applied from an applied point of view. The combination of traditional industries and technology was full of vitality with specific cases. Wan Shi Li also used self developed IART technology to print the logo of Wan Shi Li to the silk products of Dior and LV.

Dialogues

　　 During the dialogue session, Chen Xiaoxiang, chairman of Xia Meng Yi Jie Garments Co., Ltd., expressed his deep interest in fashion and technology. If there is no technology, it will not be able to do global business. Flexible production has greatly increased the added value of enterprises. Chen Dong, chairman of Hangzhou hang silk fashion group limited, discussed whether the traditional clothing industry can be replaced by intelligence and the space of traditional production development.

　　 World Fashion Technology Conference and 2020 Zhejiang fashion week officially released

Zheng Yumin, Secretary General of Zhejiang Merchants Association

　　 China, with its good economic fundamentals, solid industrial foundation and vast market space, has grasped the opportunities for change and grasped the right to speak in the digital age. Technology has become an important engine to boost the trend of China's fashion industry. Zheng Yumin, Secretary General of Zhejiang Merchants Association, used a very vivid analogy. "Fashion is the woman of technology, technology is the fashion of the gentleman. When fashion meets technology, love at first sight, couples get married, both husband and wife return home, attracting applause from the scene.

The world fashion technology conference and the 2020 Zhejiang fashion week are to be held in Hangzhou in April next year.

　　 Zhang Hongming, vice chairman of the Zhejiang provincial CPPCC, mayor of Hangzhou, and Zhang Qinghui, chairman of China Fashion Designers Association, and Feng Dehu, President of China Textile Construction Planning Institute, officially opened the first World Fashion Technology Conference and the 2020 Zhejiang fashion week. According to Zheng Nianhua, executive director and Secretary General of the Zhejiang Fashion Federation's fashion industry committee, the first World Fashion Technology Conference and the 2020 Zhejiang fashion week, with the theme of "technology and fashion leading the new life", are scheduled to be held in late April 2020. It will include four parts, including the global technology, fashion and big coffee Summit Forum, the exhibition of fashion industry technology applications, the Zhejiang fashion week with high Internet attributes, and the awarding ceremony for the people in fashion and technology fields. It is reported that the conference will be hosted by the Zhejiang businessmen's Federation and the Zhejiang Provincial Federation of fashion industries, and will be jointly sponsored by Zhejiang Fashion Industry Federation and Shanghai International Fashion Federation.

　　 "When fashion meets technology", this is the common focus of all the fashion industry practitioners in Zhejiang Province in the new era. It is also the golden key for China's fashion industry to go abroad, influence the whole world, and lead the new trend, new trend and new future. In the coming 2020, the Zhejiang Fashion Federation's fashion industry committee will promote the "innovation source" in the development of fashion industry in Zhejiang and even China. It will continue to explore new technologies that are integrated with fashion, new industries that are fashions and new values excavated from fashion, and create a "new technological trend" in the digital economy era.