Frenzied Frying Shoes Circle: Shoe Dealers Forge One Billion Deposits For Half A Year, Six Million Yuan.

Deposit one billion, Lamborghini, Rolls-Royce all kinds of luxury car rotation, bank transaction flow every day in the million, bar with four bottles of champagne worth 8800 yuan to wash their hands. In the eyes of shoemaker Qin Yue (pseudonym), Yin Hao, known as "Yin one billion", is a wealthy two generation without bad money.

In March and April of 2019, Qin Yueh paid about one million yuan to Yin Hao for ordering "period shoes". Yin Hao promised that he had overseas purchase channels and could deliver the goods in three months after receiving the payment, otherwise he would pay ten percent off according to the current price of the shoes.

Fried shoes refer to those who buy shoes to earn the difference by selling their shoes. Qin Yue thought that he could get enough supply from the "rich businessman" Yin Hao, and he made a huge profit from it. But he did not expect that the name Yin one billion was just a false impression of Yin Hao's self packaging. Yin Hao had no stable supply channels, nor could he afford to pay the default.

A few months later, Qin Yue paid Yin Hao's shoe booking and lost everything, including more than 30 victims, including about six million yuan. This money, "Yin one billion" has long been unable to return. In August of this year, after many victims reported, Yin Hao was arrested by police in Dantu, Jiangsu on suspicion of fraud.

In recent years, the trend of fried shoes has been prevailing, and the hoax with the name of fried shoes is becoming more and more intense. After the incident, Qin Yue discovered that fried shoes were a no return road. "The terrible thing is not whether the next second will become the cut" leek ", but whether it will become a victim of fraud in the circle of mixed shoes.

Shoe maker "Yin one billion"

In 2019, when fried shoes prevailed in China, "Yin one billion" had gained a reputation in the circle.

This nickname comes from his circle of friends. He has made one billion pictures of deposits in his circle of friends, and millions of videos of millions of mobile phones in the bank mobile client.

At the end of 2018, Qin Yue, 27, joined the shoe circle. In March and April of this year, Qin Yue met Yin Hao when he sold limited edition sneakers on a platform for the sale of idle goods. In his eyes, what Yin Hao did was "Crazy" and often became news in circles. A platform for the sale of shoes and shoes, which sells limited edition sports shoes priced at 99999 yuan, has been photographed ten times by the Yin Hao and paid nearly one million yuan. In the WeChat group of dozens of customers, Yin Hao has continuously issued twenty thousand yuan of red envelopes. When issuing the list of sneakers, Yin Hao will pick out the people who praise the points randomly and issue two thousand yuan red packets.

Such behavior, so that Qin Yue and other fried shoe customers believe that Yin Hao capital is strong, is not bad money of the two generation.

Based on the trust of "Yin one billion", in March and April this year, Qin Yue paid a subscription of about one million yuan to Yin Hao for the purchase of "stage shoes". The two sides agreed that Yin Hao would need to deliver the goods after three months' collection, otherwise it would pay ten percent off according to the current price of the shoes.

Fried shoes are the latest wealth myths. A twenty year old college student, who earned forty thousand yuan in monthly income from his fried shoes, earned enough tuition and living expenses to achieve economic independence. A young boy gave his parents one million yuan to make the first payment for the house, and threw them all into shoes. After a year of continuous shoes, one million became $five million. These urban myths are constantly attracting people's attention to this phenomenon and putting them into it.

Qin Yue said, at present, fried shoes have two ways. The first is to buy stock, sell it up when the market price goes up, and the two is to fry the "period shoes". When the seller expresses the source of the goods, the buyer pays the full amount of the shoes in advance and delivers the goods after a certain period. During this period, if the price of shoes rises, buyers will be able to profit from it.

Under normal circumstances, the "shoes" from the seller to buy goods from abroad, transportation to the country has ten days to half a month or so time difference. Yin Hao put forward a deadline of three months, which made Qin Yue doubt the supply capacity of Yin Hao, but he was not worried because he believed that Yin Hao's capital was substantial. Even if Yin Hao did not deliver the goods, he could earn the difference if he could pay the default. In Qin Yue's view, fried shoes are a kind of investment. "There are several people who really want this shoe. As long as he (Yin Hao) has money, I am not afraid. "

During this period, Qin Yue had seen Yin Hao two times, the other side was driving a luxury car, wearing about one hundred thousand worth of shoes and wearing three to four thousand yuan watches. Yin Hao took him out of the high-end club and opened a red wine with a price of 8800 yuan. In the bar, service personnel call him "Yin Gong Zi".

In the eyes of Qin Yue, Yin Hao, a well capitalized man, will not have any problems. Qin Yue was dumbfounded until the three month expired. Yin Hao had neither the ability to deliver goods nor to pay for his shoes. Yin Hao's original capital was only twenty thousand or thirty thousand yuan. Besides the high-end consumption, it was a real extravagance. Luxury cars were rented. The photos of the one billion deposits and millions of bank water videos were fake photos and fake videos on the Internet. Fraud is to create a false impression of capital, and constantly attract buyers to pay for shoes from him.

Building false appearance is actually "money collection".

Qin Yue discovered that he was not his partner, but his "prey".

Together with him, the total number of deceived people reached more than 30. In August, several victims were reported to the Dantu district police in Zhenjiang, Jiangsu. Yin Hao was arrested on suspicion of fraud. At the time of the incident, the shoes owed by Yin Hao amounted to about six million yuan and had long been unable to pay.

Wei Biao, the case handling officer, is the first time he has been in contact with a large amount of fraudulent cases of fried shoes. After investigation, the police found that Yin Hao was not rich in the two generation. At the end of 2018, because he had no job, Yin Hao followed his mother to do the clothing business and sold the high fashion imitation clothing on the Internet. After reaching the limited edition of the tide shoes, he joined the shoe industry and began to buy and sell shoes on WeChat.

He will issue a list of the shoes he sells in WeChat's circle of friends, and he promises to have overseas supply channels. 36 yards to 42 yards for a set of buyers, if you want to start, you need to purchase a set of sneakers at a time. Yin Hao promised that after the buyer paid the full amount, he could get his shoes in three months, otherwise he would pay ten percent off according to the market price of the sneakers.

"For example, the current price of a pair of shoes is two thousand yuan. After three months, the price of the platform has reached ten thousand yuan, and Yin Hao can give the shoes or nine thousand yuan for each pair of shoes." Police Wei Biao explained.

In order to attract more buyers in WeChat virtual space, in addition to showing off the rich and making false appearances, Yin Hao will also invite friends to praise after issuing the "shoes list", and randomly pick up users to send thousands of red packets.

In fact, Yin Hao did not stabilize the supply of goods, nor was able to pay for the default. He was more likely to gamble in the shoe industry. If the price of shoes falls during the time limit, he can earn the difference from it. For example, the order price of a pair of shoes is ten thousand yuan, and after three months, the price falls to six thousand yuan. At that time, Yin Hao only needs to pay the other party 5400 yuan, so that he can earn 4600 yuan from it.

But this year, the price of limited edition shoes has been rising, Yin Hao has been losing money. According to the police statistics, from March to August this year, the shoes sold by Yin Hao should be paid at least five thousand or six thousand yuan or more.

Because of the financial problems, Yin Hao can only attract new customers continuously. After the new customer pays for his shoes, he takes the money to pay for his previous breach of contract, so as to keep his business capacity by breaking the fence.

Snowballs are rolling. As early as April this year, Yin Hao hired customer service to remind him that, according to the current delivery volume, the funds for this month's compensation may reach about three million, but he comforted customer service and said, "don't be afraid, as long as there are still customers coming back, I have the ability to pay."

Yin Hao believes that the price of shoes will fall, so that he can earn money and make up for the deficit. But police Wei Biao thinks this is impossible. According to Wei Biao, the number of customers attracted by Yin Hao has been gradually reduced. The payments made by these customers are far from enough to pay the default payments of the former customers, and they can not make up for the west wall. At the time of the crime, many customers reduced the breach of contract to half off of the price of the shoes, or even thirty percent off of the principal.

According to the police, Yin Hao did not have the ability to supply, but hyped up the Internet, resulting in huge losses and no ability to compensate. After knowing that there was no money to pay, he continued to issue "shoes" information to attract buyers, and his behavior was suspected of fraud.

　 Frenzy fried shoes circle

The victim group is mainly after 95. 23 year old Jie (a pseudonym) is one of the victims. He started to fry shoes from the third year. When he ordered shoes at Yin Hao, he was in the spring of 2019. He envisions that summer is coming. Coconut shoes are cool and comfortable, and the fans are numerous. The price will go up, so they order 32 pairs. At that time, the price of goods sold by Yin Hao was much lower than the market price.

Apart from personal judgement, the group of fried shoes refers to the market situation, and through the sale of all kinds of shoes on the platform data, they can intuitively see the increase or sale of sports shoes, which is used as a reference for stockpiling or selling. At present, there are many Internet shoe selling platforms such as nice, poison, goods and bullfighting in China. Take "poison" platform as an example. On the sales page of each pair of shoes, there will be a "recent purchase". You can see the sales volume and sales price of this sneaker. Click on the purchase will show different prices of different shoes of the same shoe.

In early 2019, the "flash buying" mode launched by the "nice" platform pushed the market of fried shoes to a climax. Qin Yue said that the so-called "flash purchase" means that the shoes are placed on the platform warehouse, and the users can only have the right of exchange on the platform instead of the real object, which makes it possible for the shoemaker to buy and sell sneakers on the platform immediately.

Previously, CCTV reported that buyers can buy shoes again on the platform, then they can sell them again, complete the transaction of shoes, and achieve many frequent transactions through the deposit + Flash buying mode, thus becoming a financial operation of securities trading. After buying shoes, purchasers can choose not to deliver or receive goods, but to sell them directly on the platform.

Fried shoes have gradually become capital games. At such a stage, the shoes actually break away from the "wear" function, more like a financial product or a "gamble".

The emergence of flash buying has also created many WeChat's "rush group" and "cargo sweeping group". This article introduces the operation mode of "rush group", for example, the price of a shoe market is one thousand yuan, the group owners convene group friends to make an appointment, buy it all, and raise the price to two thousand yuan before selling it. After that, they bought the shoes and bought them at a price of three thousand yuan. Such repeated operation, consumers see this shoe gains, will continue to follow up the purchase. In the end, the price of the shoes purchased by the "rush group" group at one thousand yuan will rise rapidly, and will be gradually accepted by others.

In the whole process, the group members only pay part of the service fee to the platform. The group of "rush group" is mainly composed of professional shoe dealers and fried shoe lovers. The threshold for entering the group is very high. It is necessary to produce certain assets to prove that some groups require group members to have assets of hundreds of thousands or even millions of dollars.

Fried shoes were originally confined to the small circle of sports shoes enthusiasts.

Liu Yuanju, a researcher at the Shanghai Institute of Finance and law, once commented in the Beijing news that at first, the fried shoes were basketball fans who bought the same sports shoes of favorite stars, and the collection of sports shoes was only developed in small spheres. Later, under the promotion of starvation, shoe factory hunger marketing and so on, this phenomenon spread to more people. Some people can not buy the shoes sold by the manufacturers themselves, they will buy them at high prices, sell them and speculate.

Subsequently, more capital is entered, the price of shoes is raised, but eventually, when a certain high point is reached, the capital will gain profits, and the price of shoes will go down.

Liu Yuanju mentioned that it is not unusual to have similar shoes. Puer tea, precious Chinese medicinal materials, famous wine, walnut, Tibetan mastiff, even green onion and garlic have been fried. But unlike previous hype, fried shoes were quickly Internet and financial.

In the first half of 2019, the emergence of fried shoes and bull market, the price of limited edition shoes continued to rise, and the myth of the shoe circles was constantly emerging.

With the frenzy of fried shoes, similar deception also appeared.

Liu Yuanju mentioned that there are famous overseas sneakers who share their experience of fried shoes. When he sold the Yeezy 750 Boost, he bought 127 pairs of shoes through various channels. As shoes were sold high and sold at a high price, they earned 228 thousand dollars in two days, or about 1 million 500 thousand yuan.

Bank voice alert agencies alert shoes

This is not the first time Qin Yue has been cheated.

Before contacting Yin Hao, he spent about three hundred thousand yuan to order a pair of sneakers at a shoe vendor in Beijing, and the other party gave him an international logistics number. But in the end, he found that the odd numbers were false. After the agreed delivery deadline, the other side had neither delivered nor paid the shoes.

In July and August this year, there were frequent accidents with fried shoes. In October 14th, an apology statement was hot in Chengdu shoes circle. A small famous "97 after" shoemaker broke the capital chain and owed tens of millions of loans because of his fried shoes. After three months of disappearance, he issued an apology announcement, saying, "I am a biscuit. I am a young man who made a mistake."

Wang Hu from Jiangsu (a pseudonym), in March this year, recommended by a friend, at a friend Liu Liu Xing letter department started ordering "shoes". After paying about 1400000 of the shoes, only two hundred thousand of the principal and six hundred thousand of the goods were returned, and the remaining about six hundred thousand were never heard again. After he and other dozens of people chose to report, the police filed a case of "contract fraud", but they did not send any further progress.

Qin Yue is self mockery. He is 27 years old. He is already a shoemaker's older shoe dealer, and more fry players are "95 after" young people, most of whom are college students or even high school students. Once the upstream shoe manufacturers have problems, students will not be able to bear the consequences of the failure of the fried shoes. What impressed him most was that a college student in WeChat's friends dropped out of school to fry shoes. At first, he often made friends circle to see how college students stopped studying and start their own business. After two months, after being cheated about two million, he made friends circle and said, "please don't force me. I don't want to live."

The chaos in the fried shoes market has aroused the concern of the regulatory authorities. In October 16th, the Shanghai branch of the people's Bank of China issued a briefing to remind institutions to guard against the frenzy of frying shoes and guard against financial risks. The briefing is to define the platform as "drum drum fancy capital game".

Up to now, the sale platform of all kinds of shoes has been put on the shelves of "flash shopping", K-line charts, ups and downs, pre-sale coupons and so on.

Expert opinion

In fact, fried shoes are playing games with drums and flowers.

Yang Yan, director of the Yangtze River case center, said in an interview with the Beijing News reporter that "speculation" is common in the market. Once this behavior dominates and manipulates market transactions, the price itself will gradually deviate from the intrinsic value of the target or reflect the real supply and demand point of equilibrium and form a price bubble.

Director Yang Yan suggested that there is a formation mechanism behind the trend of fried shoes: under the operation of the brand, the primary market creates a sense of commodity scarcity; such as "poison APP", "nice" and other platforms, the price competition of the two tier market, the prices of these scarce commodities are further pushed up; in the price fluctuation, a number of fried shoe players are involved.

The introduction of various "securitized" innovative services, such as "futures" storage services, "options" pre-sale forwarding services, and "leveraged" loan services, have reduced the threshold and transaction costs of the players and greatly improved the efficiency of the fried shoes. Under the absence of supervision, a large number of leveraged funds have been pouring into the market, creating "scarcity" by controlling the "source of goods", constantly pushing up prices, attracting more players to buy goods at high prices, and arbitraging them. Besides

Yang Yan believes that the scale of sports shoes transactions is small, under the circumstances of lack of supervision, it is easy to be manipulated by the capital easily, and the counterfeit goods and defective products are flooding in the market. It is also difficult for the trading sides to identify the true and false and assess the quality. This makes the "securitisation" of sports shoes basically just chasing the appearance, but it is a tool for speculative arbitrage. This market, which is easy to be manipulated by a dealer or player, is essentially playing a game of drumming and spreading flowers. Once the price bubble is broken, when the big capital and the dealer harvest the leek, the outcome will be a feather.