State Owned Silk Enterprises Contribute To The Development Of Nanchong Silk Spinning And Garment Industry

Nanchong is an important cocoon silk base in the whole country and the whole province. It is the only city in the Midwest that enjoys the title of "China silk capital". It is the only professional demonstration base for the transformation and upgrading of foreign trade in silk industry. The "155 development strategy" of the municipal Party committee has incorporated silk spinning garments into the "five billion billion industrial clusters".

Around the goal of 100 billion industrial clusters of silk spinning and weaving, Nanchong state owned silk enterprises actively develop the silk spinning and garment industry through brand building, technological transformation and expansion, silk cultural tourism development and export trade, and actively contribute to the strength of state-owned enterprises for Nanchong silk "breaking the cocoon and becoming a butterfly".

"Silk + tourism": a hundred years' new way out

Ginkgo trees, hundreds of old industrial plants, small trains, silk reeling equipment Museum... Every holiday season, Liuhe silk garden, located in the capital street of Gaoping District, becomes the red card of industrial tourism network.

Sichuan Nanchong Liuhe (Group) Co., Ltd., founded in 1912, was founded jointly by Mr. Zhang Lan, a democratic revolutionist and a returned industrialist in Japan. It is a large conglomerate with clothing, silk fabrics, mulberry silk as the leading industry, and production, development, import and export trade, and industrial tourism coordinated development in Nanchong. Liuhe group, once the largest silk reeling plant in Asia, is currently the longest surviving silk enterprise in China. It is known as "the living fossil of China's silk industry".

As an old enterprise, the Liuhe group takes the initiative to take the concept of "silk as soul, brand building as the core, marketing as the key point, innovation as the breakthrough point, and make the best of Liuhe", and firmly grasp the opportunity for Nanchong to cultivate 100 billion industrial clusters in silk spinning and garment industry, and actively seek its own development path.

Li Yongchun, Minister of culture and tourism industry of Liuhe group, said that in recent years, the Liuhe group has intensified its integration efforts with the silk industry. It is committed to transforming the advantages of Wen's tourism resources into the advantages of economic development of Wen's tourism industry, boldly innovating, and vigorously developing industrial tourism on the basis of maintaining the silk reeling industry. After initial development and construction, the "golden Liuhe ginkgo culture month", "silk technology interactive experience" and "steam tour mini train" to visit 100 years' silk factory and beautiful silk girl and other special tourism projects in Liuhe silk expo garden have become a new highlight of Nanchong tourism and attract eight party tourists to visit and sightsee continuously.

It is understood that in order to give full play to the advantages of cultural resources, in May 2019, under the guidance of the Liuhe municipal SASAC and Gaoping district government, the Liuhe group organized the seminar on culture and tourism development of Liuhe silk garden. Relevant leaders and experts made a comprehensive analysis of the development history, resource advantages and market prospects of the silk industry in Nanchong, and studied the future development of Nanchong silk culture and Liuhe silk garden.

To develop industrial tourism and turn factories into parks, Liuhe group has gone out of a new way of development. According to statistics, Liuhe silk garden receives 450 thousand tourists annually.

Build a marketing platform to help Nanchong silk go to the world

Nanchong has a long history of silk. According to the records of Huayang Guo Zhi, 3000 years ago, Nanchong silk products had become a tribute to Zhou Dai in the imperial court. In 1915, Nanchong's Jiqing silk factory was awarded the first prize at the Panama world fair and sold well in Europe and America. In 1925, the golden deer Crane silk produced by the Liuhe silk factory was awarded the gold medal of the Panama international exposition. Once again, Nanchong silk was pushed to the top of the world silk industry.

After the founding of new China, Nanchong has become the most concentrated area of silkworm species, cocoon silk and scientific research in the West. It is also the largest silk and silk producing city in Western China. Its products are exported to more than 30 continents and five continents. Continue the past glory, enter the new era, Sichuan Nanchong silk (import and export) Co., Ltd. actively build marketing platform, help Nanchong silk to a broader market.

Since its restructuring in 2002, Nanchong silk (import and export) Co., Ltd. in Sichuan has expanded the development of sericultural by-products and other projects, and has developed sericultural by-products derived from other research institutes and enterprises, including mulberry silk quilt, mulberry wine, mulberry leaf tea and Sang Zhenjiang (paste) and other products, so as to promote the second pioneering work of sericulture industry.

Shu painted silk is a new silk craft with unique regional characteristics in Nanchong. At present, our city has developed a series of Shu painting products with innovative intellectual property rights, such as Shu painted silk dress products, silk flower spray craft umbrellas, silk decoration fan fan, and so on. Sichuan Nanchong silk (import and export) Co., Ltd., responsible person, Shu painting is Nanchong's "native" silk dyeing and printing process, is the crystallization of the development of silk culture in Nanchong, the company relies on Liu Cuncai Shu drawing skills studio, actively promote the integration of traditional crafts and markets, and carry forward the traditional handicraft industry.

At present, Sichuan Nanchong silk (Import & Export) Co., Ltd. and 48 Nanchong silk enterprises have established cooperative relations to help silk enterprises expand their markets, product marketing and technology improvement, and form a three way interconnection operation mode of "upstream + company + downstream", so as to contribute to the preservation and appreciation of national assets. The enterprise has been awarded the title of Sichuan provincial sericultural silk engineering technology research center and the provincial silk industry service platform.

Promoting technological upgrading and transformation of silk spinning enterprises

Sichuan Jialing textile (Group) Limited by Share Ltd is a leading textile and clothing enterprise in our city with a history of 50 years. In recent years, the company has established cooperative relations with the 15 production and operation enterprises, including textile, clothing, commerce and building materials, and so on, so as to achieve the annual output value of nearly 200 million yuan.

Jiagun group leader said that in recent years, the company focused on the "155 development strategy" of the municipal Party committee, insisting on eliminating backward production capacity, promoting technological upgrading and optimizing the layout of the process, focusing on continuous upgrading of equipment technology upgrading and product structure upgrading, and promoting the transformation and development of enterprises, boosting the development of 100 billion industrial clusters of silk spinning and garment industry.

It is understood that Jiaxing group constantly eliminated high energy consumption, high pollution and low efficiency equipment, and paid close attention to the production environment renovation work, and raised funds to carry out one-stop technical transformation to key equipment and key components, including the key equipment and key components affecting the product quality, production efficiency, energy consumption and safety, environmental protection, and effectively improving the technical level of equipment and equipment.

Wang Yong, Minister of Party and group of Jiyang Textile Group, introduced the concept of Jinshan Yinshan in the promotion of product structure upgrading. The company took the initiative to lead the technology and management team to study and learn from the experience of the developed coastal areas, and to support and participate in attracting investment enterprises to implement the project of free printing and dyeing and finishing fabrics according to local conditions. The project reduces the complex processes such as printing and dyeing, saves production costs, and realizes energy saving and emission reduction. The production of clothing, colored cloth and other textile products can be put directly into the market. The project has been put into operation for six months, and has been well received by the market. It has achieved better economic and social benefits, and has enhanced the market competitiveness of enterprises.

Technological transformation is the key to the transformation and development of silk spinning and garment enterprises. At present, Jia Textile Group has fully investigated and investigated the market, and plans to raise more than 500 yuan by means of eliminating backward equipment, and purchase advanced high-speed air-jet looms made in China. Wang Yong said that the model has high production efficiency, good production quality and low running cost, which can further promote product upgrading and long-term development of enterprises.

The SASAC director said that the state-owned silk enterprises such as Liuhe group, JIAYE Textile Group, Sichuan Nanchong silk import and Export Co., Ltd. took the initiative to combine silk products with tourism culture, technological transformation and brand building, which will create a new prospect for the development of silk spinning and garment industry in Nanchong.