New Brands And Factories Join The "Jeans Recycling Guide" Program

Ellen MacArthur Foundation, in addition to announcing the new participants' participation scheme, expands the scope of the guidelines and allows cloth factories to join the MacArthur plan.

Earlier this year, Guess, Outland Denim, Artist Miliners, Cone Denim and Denim Expert became the newest members of the "jeans recycling guide" (Jeans Redesign) plan, which stipulates that jeans production should meet the minimum requirements of durability, material safety, recycling and traceability.

The Jeans Redesign project, led by the Ellen MacArthur Foundation, was founded by the circular economy charitable group of the United Kingdom, launched by the Make Fashion Circular initiative, and was launched in July. The Jeans Redesign program was launched in July. The purpose is to help fashion brands and manufacturers change the way jeans are produced by solving the problems of waste, pollution and harmful substances.

The "recycling fashion" initiative includes various guidelines, whose ultimate goal is to ensure that the life of jeans is extended, and it is easier to recycle and reuse, and is manufactured in a way that is friendly to the environment and ensures the health of garment workers.

In addition to announcing the new entrants, the Ellen MacArthur Foundation first allowed the denim factory to take part in the project.

In addition to complying with other guidelines related to "Jeans Redesign", the factory must also follow the ZDHC wastewater guidelines promoted by ZDHC Zero Discharge of Hazardous Chemicals, including testing and reporting, and the waste water produced per yard of cloth should not exceed 0.025 cubic meters.

The latest participants include:

(1) brand: Ateliers and Repairs, BAM Bamboo Clothing, Blue of a kind, Fairblue Jeans,

(two) manufacturer: Artistic Miliners, DEMCO, Denim Expert, Denim Village, Frontline, Soorty

Francois Souchet, director of Make Fashion Circular, said: "when more companies join the" jeans recycling guide "(Jeans Redesign) plan, the industry's desire for feasible solutions will help transform the fashion industry. The industry will focus on extending the service life of the clothes, using safety remanufactured materials and meeting the target of recycling and remanufacturing. "

"The change in the scope of the industry requires the cooperation of enterprises in the industry. The transformation is crucial. We are delighted to have them join the Jeans Redesign program. "

The guide is based on the existing work on improving jeans production, including the open source guide of C&A and Fashion For Good, aimed at developing C2C Gold Certified jeans. They bring together advice from over 40 cowboy experts from academia, branding, retailers, manufacturers, collectors, sorting agents and non-governmental organizations. The first batch of jeans produced by the guide will be on sale in 2020.