The United States Clothing And Footwear Association Awards For Ali

AAFA is the trade association of the United States representing clothing and footwear products and other sewing products companies and their suppliers, including more than 1000 world famous brands, representing a retail market of over 400 billion dollars.

Rick Heffenberlin, President and chief executive officer of the association, said that the winners not only successfully provided high-quality and innovative products, but also led the whole industry in global issues such as environmental management and social responsibility.

As the only Chinese company to win the award, AAFA presented to Alibaba the "retail innovation award". Compared with the awards, AAFA's attitude towards Ali has changed more.

4 years ago, the influential association suggested that the office of the United States trade representative put Taobao in the "notorious market" list for its intellectual property rights issue. 4 years later, at the "global luxury Law Summit" held in London, Rick Heffenberlin publicly declared that "Alibaba has lifted the banner of intellectual property protection and continued to run, thanks to the untiring efforts of the entire Alibaba team. "

Frederick Most, chairman of the global luxury legal alliance, believes that in the past few years, Ali's intellectual property protection team has been using the Internet technology and multi party co governance strategy to establish a new "gold standard" to solve the infringement problem of intellectual property rights online worldwide. Technology and mode innovation will become the key to solve the problem of counterfeit goods.

The world's trademark review, an international authoritative media in the field of intellectual property rights, also commented in 2019 that Ali was pragmatic and creative, and turned it from criticism to leader and innovator in the field.

In November 2019, Ali science and technology protection brain broke the "World Computer Vision Challenge" record, and won the "best application Thesis Award" of the international computer society at the same time with Amazon, IBM and Intel.

Xu Zongben, director of the National Engineering Laboratory of academician of Chinese Academy of Sciences and big data algorithm and analysis technology, said that AI is a professional application scenario of data technology and AI, and Ali has made some achievements in this respect.

It is understood that Ali has formed the protection system of knowledge, has declared the end of the era of passive anti-counterfeiting. Today, the system has been created in the form of active empowerment business innovation. With intellectual property rights, tens of thousands of brands around the world have been helped to do what they used to do on their own. In addition to the cancellation of duty obligations under the law, Ali and the 31 provincial law enforcement agencies and more than 450 brands from 17 countries in the world have gone deep into the source of the encirclement and suppression of counterfeit products. The brand new product has been launched to build a full link protection environment; the brand has created more new products; Ali's original protection platform is also protecting the intellectual property rights of millions of small and medium-sized brand businesses.

The intensity and effect of knowledge protection is also making global brand businesses voting with feet. "Intellectual property protection is one of the important reasons why we choose to open the official flagship store on Tmall platform. MCM group said that Ali's continued investment in intellectual property protection has strengthened the confidence of MCM in deepening its business cooperation.

On the contrary, in 2018, AAFA publicly accused Amazon of not doing enough to combat counterfeit goods and asked the US government to take action against Amazon, calling for the inclusion of Amazon's international platform in the list of notorious markets in the US trade office. In October this year, AAFA urged the US trade representative office again to include the foreign domain names owned and operated by Amazon in the notorious market blacklist.