Is The Market Saturated? Sales Volume 100 Billion Women'S Clothing Market, This Year'S Growth Rate Or Slowed To 2.7%

According to a recent joint report released by Tencent advertising in 2019, the GMV report on social business women's clothing industry showed that the GMV of Chinese clothing market increased by 7.8% to 2 trillion and 70 billion yuan over the same period last year, and the growth rate in 2019 is expected to slow to 3.5%. As far as clothing category is concerned, women's clothing has always been the largest sub block in the market. Overall sales volume is expected to exceed 100 billion this year, but the growth rate will be significantly slowed down to 2.7% compared with 7.6% in 2018.

In recent years, the women's wear industry has been showing a weak growth situation. In this year's three quarterly report, the performance of women's clothing enterprises with bright eyes has been declining. La Natsu Bell, modern Avenue, Vigna S and other women's clothing enterprises have seen a downward trend in revenue growth over the same period.

Among them, the performance of La Natsu Bell and modern Avenue declined sharply. In the first three quarters, La Natsu Bell realized operating income of 5 billion 757 million yuan, down 7.2% compared with the same period last year. The net profit attributable to shareholders of listed companies was -8.25 billion yuan, a decrease of 444.69% compared to the same period last year. According to its announcement, the main reason for the loss is the decrease in operating income and the accelerated digestion of the seasonal products, resulting in a year-on-year decrease in gross margin and a corresponding decrease in gross sales. At the same time, La Natsu Bell continued to close inefficient inefficient shops, resulting in accelerated amortization of long term prepaid expenses, which was affected by the new leasing criteria. At the same time, during the reporting period, the decline in reserves and provision for bad debts increased year by year, thereby affecting net profit. In addition, La Natsu Bell's implementation of the new leasing criteria also has a negative impact on the current net profit.

In the first three quarters of the new century, business income of 961 million yuan, a decrease of 8.25% compared with the same period last year, the net profit attributable to shareholders of listed companies was -0.25 billion, a decrease of 143.05% over the same period last year. According to its announcement, the company's wholly owned sun Boulevard fashion Agel Ecommerce Ltd intends to make an impairment on its intangible assets (modern fashion platform APP software). A wholly owned subsidiary of the company, the card slave Road clothing and joint stock (Hongkong) Co., Ltd. intends to reduce the assets of its intangible assets (some trademarks).

Vigna S (VGRASS) fashion as China's high-end women's clothing brand, its parent company Jinhong group's operating data in the first three quarters of this year showed that business income of 1 billion 887 million yuan, down 6.46% compared to the same period last year, net profit 30 million 150 thousand yuan, down 77.98% over the same period last year. Jinhong group currently has three brands: VGrass (Vigna S), lucky cloud brocade and Teenie Weenie. In the first three quarters, sales declined 5.55% to 590 million yuan. The actual performance of Teenie Weenie business was lower than expected, and revenue fell 6.98% to 1 billion 275 million yuan.

In the first three quarters of the day, the business income of 791 million yuan was reduced by 0.22% yuan, and the net profit attributable to shareholders of listed companies was -77.53 yuan, a decrease of 103.71% compared with the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was -899.80 million yuan. From the financial data, the performance of the daily fashion's revenue and profitability is not ideal, but the industry analysis continues to promote the full channel strategy, enhance the user experience, continuously strengthen R & D investment and enhance product competitiveness, and the fashion of the day will return to profitability in the coming period.

This year, domestic consumption shows more and more obvious stratification trend, especially in the women's clothing market. Most of them occupy the consumer market. High-end luxury and parity consumption coexist and flourish. From overseas experience, in the economic slowdown stage, the high-end consumption with brand superiority is relatively higher stability. The industry suggested that under the premise of making the main business bigger and more sophisticated, the multi brand and multi category group strategy is expected to help women's clothing enterprises further enhance their market share in the downturn of the industry.