Shandong Textile And Garment Industry Opens Up Digital Transformation In An All-Round Way

Shandong is a major province of textile and garment industry in the whole country. In 2018, there were 2475 enterprises of all sizes in the whole industry. Transformation and upgrading are not only the need for enterprises to get rid of the predicament of survival, but also the long-term healthy development of the province's economy. The reporter learned from the December 24th Binzhou Provincial Textile and garment industry intelligent transformation conference and digital transformation training promotion conference that Shandong will take digitalization, networking and intellectualization as the main direction, and take technological transformation as an important way to comprehensively promote the digitalization and intellectualization of the textile and garment industry.

Technological transformation is characterized by low investment, quick results and high efficiency. The proportion of small and medium-sized enterprises in traditional industries is high. Compared with all of them, it is a more realistic way to speed up the development of transformation. According to the introduction, the whole industry has more than 2000 sets of industrial robots in the industry, and is in the leading position in the manufacturing industry of the whole province. The leading enterprises such as Yi, Kang Pingna, Huaxing, Heng Feng, cool, Han Du clothing, cheerful home textiles and Weihai Di Shang have begun to transform from intelligent manufacturing to intelligent services. However, nearly 70% of small and medium-sized enterprises have not implemented intelligent transformation because of insufficient technology reserves and lack of talents. Many enterprises are in the process of transforming from single production links to whole process reengineering, from single enterprise transformation to collaborative transformation of the whole industrial chain.

"Intelligent technology transformation is not only a financial obstacle, but also reflected in the reluctance of enterprises to change and dare to change, but there are still some things that we want to change but will not be changed." Zhang Zhongjun, the two level inspector of the provincial Office of industry and commerce, said. Taking this into consideration, Shandong province focuses on the three key tasks to be carried out in the digitalization and intellectualization of the textile and garment industry. It emphasizes the leading role of the leading backbone enterprises, and speeds up the cracking of the whole industry in the drive of radiation.

First of all, we should optimize the industrial layout, build smart parks and smart clusters, and promote the development of industrial clusters. Shandong will encourage leading backbone enterprises to use the new generation of information technology, such as big data, cloud computing, Internet, Internet of things, block chain, and so on, leading the construction of an intelligent service platform for industrial clusters. At the same time, we will create a number of world-class industrial clusters by creating new spinning and weaving base, fashion garment processing and weaving base, industrial textile research and manufacturing base, high-end fiber material base and creative brand marketing base.

Secondly, we should optimize the industrial structure, build intelligent production chain and intelligent ecosystem, and promote the high-end development of the industry. Relying on leading backbone enterprises, we will cultivate a number of intelligent technology transformation service providers, and innovate and promote advanced mode through online and offline two-way efforts to drive more SMEs to implement intelligent technology transformation, and create intelligent production chains and intelligent ecosystems for intelligent sharing, capacity sharing and mode sharing among small and medium-sized enterprises. On line promotion, the provincial industrial and commercial office will unify the high level film and television media organizations, plan to manufacture 4K high-definition micro videos in the whole industry; in line with the promotion, Shandong will promote the implementation of intelligent transformation through the promotion of government departments, industry associations, service providers roadshow, business field observation, bank participation and media follow-up publicity. At present, including Ruyi new material + technology textile + fashion brand mode, Kangping Na share factory mode, Huaxing "small and micro reengineering" mode, Hengfeng "small micro trust" mode, cool "mass customization" mode, South Korea's clothing house "smart blue ocean" mode, cheerful home textile "sleep housekeeper" mode, Weihai Di Champ "supply chain integration innovation" mode, enterprise intelligence transformation has accumulated a lot of classic cases that can be copied and promoted.

Optimize product mix, develop smart creativity and smart marketing, and promote branding development. Shandong will build a number of terminal consumer brands with strong market influence and high reputation, and encourage enterprises to build international brand creative incubation, R & D, marketing and after-sales service system. In the process, we should give full play to the charm of fashion cities such as Ji'nan, Qingdao and Weihai, and link up with international, high-end textile and clothing projects and fashion brand marketing activities to cultivate a number of textile and fashion brands that are in line with the global trend.

"The transformation and upgrading of the textile and garment industry covers a wide range, involving many departments, heavy tasks and tight time. The next step will also issue relevant guidance." Zhang Zhongjun disclosed that in this process, the provincial labor and trust office will play a good role in transforming new and old energy to promote the role of special class and provincial economic operation headquarters, coordinate and implement the provincial financial capital equity investment policy, implement policies and measures to reduce the burden of corporate social security payment, and coordinate and solve the problem of land use protection for enterprises. Around the industrial upgrading and upgrading, Shandong province will also carry out special training in intelligent transformation in the training and training plan for entrepreneurs, and enhance the awareness and decision-making ability of intelligent transformation of entrepreneurs.