Impression Notes "Qualitative Change": Layout A Share Market IPO

"We harvested the fastest growth in 2019 and began to feel the change from quantitative to qualitative." In December this year, the impression note CEO Tang Yi accepted the exclusive interview with the twenty-first Century economic report.

In 2019, under the great environment of starting a cold winter, the impression note of self modest "small company" has achieved the full growth of the core indicators such as user growth rate, user activity growth rate and revenue growth rate. The core of impression business model is subscription system. From the index of subscriber subscriptions, the number of subscribers has been over 60 million.

In terms of product and service category, the impression notebook was launched on the line of intelligent hardware product "EverPEN" in November, reaching 5000 sales on the first day. Tang Yi also revealed in the interview that the current impression notes are trying on the content platform, which means that the new product matrix of "software + hardware + content" is gradually taking shape.

Second brain and first screen applications

In June 2018, the impression notebook was restructured in China, turning from a Chinese branch of a Silicon Valley enterprise to an independent Chinese Internet company. After the reorganization is completed, the positioning of the impression note is a high value content platform, which is the first screen application and the second brain of the knowledge crowd.

To a certain extent, the positioning of the "second brain" is the beginning and core mission of the company. Stepan Pachikov, founder of Evernote, loves culture, history and art, and has been widely involved in 3D technology and virtual reality. His expectation of Evernote is the "second brain" that can preserve memory.

Out of this expectation, Evernote two founders Stepan Pachikov and Phil Libin choose the elephant that can never forget as Evernote's logo.

In the Chinese market, impressions note has accumulated over 100 million users in service as of November this year, and the number of subscribers has been over 60 million. Tang Yi made a "small target" at the impressions note 7th anniversary celebration conference: becoming the first screen application of 300 million users in China.

Tang Yi said in this interview that the "necessary condition" for the rapid development of impression notes is that the impression notes are Evernote's all IP and source code, the board structure suitable for the Chinese market, and the controlling power of China. The "sufficient condition" is the continuous pursuit of the core mission of the team, the active exploration of localized product form, the high requirement of product research and development, and the passion and execution power of the team.

Software + hardware + content

For the impression notes, the "second brain" is not only "memory" as the functional attribute of verbs, but also "memory" as the content attribute of nouns.

On the product function, the impression notes continue with the initial intention of Pachikov in China, and provide users with collection, storage, editing, sharing and sharing services through the application of different terminal impressions and notes. The modular editor introduced in July this year further upgraded the recorded units from words and pictures to a freely dragged module.

On the product type, the impression note also recently launched the intelligent stylus product "EverPEN", which realizes the synchronization and offline storage of the paper screen under the traditional writing scene. This is the first time that impression notebook has launched intelligent hardware products. Evernote has launched a scanner product before, but the product is co operated with Fujitsu, not designed by the team.

According to the plan, the company will launch new hardware products in 2020, and the basic idea of R & D is to have deep compatibility with the core use scenarios of impression notes.

Tang Yi revealed that the impression notes will continue to deepen the product's multi scene knowledge processing capability in the coming year. What is particularly important is that the team will build the content platform, "let the communication between the second brains form an exchange of insights."

Optimizing capital structure: layout A share market IPO

After the completion of China's business restructuring, the ownership of impression notes is jointly owned by the Chinese management team, the Chinese investors and the three parties of the US Evernote company. China holds the controlling stake in the impression notes.

Speaking of the capital selection of impression notes, Tang Yi disclosed that based on the new capital structure, the impression notes will give priority to the A share market, and do not rule out a new round of financing in 2020 to further optimize the ownership structure of the company.

Business registration information shows that the impression of the business entity impression notes (Shanghai) Technology Co., Ltd. officially registered in May 2018. According to Kechuang board IPO, the company has been running for three years and has not changed the actual controller in the past two years. The IPO process of impression note will be realized in 2021.

Impression notes belong to knowledge collaboration enterprises, and there are no direct listed companies in the world. In the Chinese market, NetEase, whose cloud notebook business has landed on the New York Stock Exchange in October this year, has a market capitalization of more than 1 billion 550 million US dollars (about 10 billion 800 million yuan). Jinshan office, which has the online collaboration nature, has landed on the board in November this year, and its market value has exceeded 74 billion 100 million yuan at the end of December 25th.

"The scenery is beautiful, and we see new opportunities for acceleration." On the day of the interview, Tang and his team discussed the location of the new office after the expansion. He said that the cold winter has brought business back to its essence, so that the companies that truly pursue the value of products such as impression notebooks are more concerned.