Huang Congbao: How Does Clothing Store Improve Sales With Clever Lighting?

Opening a clothing store, the layout of lighting is very important. Lighting can make clothes display more effective and looks more attractive, so as to stimulate customers to buy.
Many clothes shop owners do not understand the lighting design and do not know about this aspect, so they do not know how to arrange lighting. Teacher Huang Congbao summed up several key points for your reference.
　　 1. lighting color temperature according to store location selection
The so-called color temperature is the color of the light source. The higher the color temperature is, the more white or blue the light is; the lower the color temperature, the more yellow or red the light is. Usually, we call the high color temperature the cool color, and the low color temperature is the warm color.
Different color and temperature can create different effects of cold and warm, and it should be consistent with the location of the entire clothing store.
The color temperature of the high-end clothing store is about 3500K, giving people a sense of atmosphere and reason.
The color temperature of ordinary clothing store is about 4000K, which is fresher and natural.
The clothing of fast food products is usually white between 4500k-5000k, which makes people feel bright and brisk.
　　 2. the combination of basic lighting and key lighting.
Basic lighting is also general lighting. Surface light sources such as lamp belts are often used. It provides basic lighting, makes the space more bright, makes the overall brightness of the shop evenly distributed, and the spatial light is consistent.
Focusing on lighting is usually a spotlight as the lighting source, which allows the whole space to focus on the vision, so that the human eye can not help noticing the area being illuminated. Attention should be paid to spotlight should have a good color rendering to highlight the image products and main products of the store, to attract customers' attention, and then to facilitate transactions.
Through the combination of dots and surfaces, the shop space forms a stereoscopic visual effect. At the same time, the choice of light source should be consistent with the key lighting.
　　 3. location of lighting layout
Because the lighting of a spotlight is specific, it is important to display specific products. It is recommended that the spotlight should be 1-1.2 meters away from the wall to ensure that the angle of the clothes is 45 degrees.
In addition, the lighting design of clothing stores should also pay attention to uneven distribution of luminance or too strong contrast between bright and dark. This will stimulate people's eyes and make people feel very uncomfortable.
Good lighting can improve the effect of display, create a shopping environment with a great atmosphere, and make it easier for customers to pay. Did you learn?
Huang Congbao: the founder of Ge Wu education focuses on fashion new retail education, using simple and systematic expression to help clothing retailers to enhance their cognition, understand the essence of business and achieve better performance.