Well Known Brand: Benchmarking Enterprise In Baby Industry: Three Yuan, Yi You President Tao Zhongmin
Three Yuen you fashion Limited by Share Ltd was founded in 2004, and is headquartered in Humen Town, Dongguan. It is a specialized enterprise that integrates research and development, design, production, sales and service of infant products. Three Yuan Yi you company has a professional R & D team, relying on excellent technology, keen sense of fashion, software research and development, ingenuity of manufacturing technology, advanced manufacturing system, scientific enterprise management system and advanced marketing service concept, enjoys high popularity in China. The company owns its famous brands such as "San Bao Du Lun", "San Mu Bi Di" and "Carter Bell". There are nearly 1000 sales outlets under the domestic offline market, which are all over the first and second tier cities with high-end department stores, shopping centers and prosperous business circles.
In 2019, the three Yuan Yi you dress Limited by Share Ltd was listed on the new third board successfully. It is also an important sign of the three Yuan Yi you company as a benchmarking enterprise in the domestic baby industry. The reporter came to visit Mr. Tao Zhongmin, President of the three Yuan Yi You headquarters, where we were lucky to meet Tao.
Tao Chang shared with us about the operation of the three Yuan Yi you business: three Yuan Yi you company's three major brands are independent operation, three big brands set up independent business unit, design, marketing, service team and so on are independently completed. Such a mode allows the three yuan's friends to compete and promote each other's progress.
From Tao's mouth, we know that the three major brand routes of the three Yuan Yi you company also have their own advantages: Saint Baoru Lun and San Mu Bi Di are distributed in department stores and large shopping plaza of major cities and capitals in the country, while Carter baordo is a sales outlet for the mother and baby chain stores in three or four cities. Although Carter Bell sells mainly in three or four line cities, it is more high-end and better than other brands in the market.
Now that we have come to Miki's exhibition hall, we will have to mention Miki's style: Miki Bi is the design style with a more basic tone, idyllic, natural and serving the newborn baby. San Mu Bi Di has a strong, natural and unique pastoral style and has strong landing on the baby market. It has an innovative brand story and a series of professional design products. Both the color matching and the exquisite materials reflect the unique combination of pastoral and stormy winds and the perfect combination of urban fashion. Interesting brand design and innovative brand story idea, savour life and enjoy nature are three wood Bi Di's concept. San Mu Bi Di is a famous brand product in Guangdong province. It is a senior business card for China's excellent children's clothing for China to overseas market.
Tao also analyzed the development direction of the three Yuan Yi you company professionally. First, the three Yuan Yi you company has a great geographical advantage, located in the big bay area of Guangdong, Hongkong and Macau, with convenient transportation and various industries. For all aspects of design and development, talent concentration is a good advantage. Three Yuan Yi Hui will embrace such a huge advantage and focus on the further development of the company, including the new retail mode. We will expand and develop it from all channels. In the future, it will also increase product development and develop clothing that consumers like.
In the new year, Tao also used the platform of world service network to thank the loyal consumers all over the country. It is the companionship of the consumers to make the company develop and grow better. In the future, three Yuan Yi you also have the responsibility to make the children wear safer, comfortable and beautiful clothes. This is also the tenet of the three Yuan Yi You enterprise. At the same time, the Chinese New Year is coming soon. Tao also gives you an early celebration. I wish you all good health and family happiness in the new year.
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