Yes! Liqun Shares Will Build Three Large Commercial Complexes In Qingdao, Laizhou And Penglai.

Liqun commercial group Limited by Share Ltd (hereinafter referred to as "Liqun") recently announced that the company's public offering can be approved by the securities and Futures Commission through the SFC. The total amount raised is not more than 1 billion 800 million yuan, which is mainly used for the two major projects of investment and construction of commercial complex and intelligent supply chain, with a view to continuously consolidate and consolidate the advantages of the company's supply chain, and achieve long-term strategic planning and development goals of the company.


Reporters read the announcement that the issuing scale of Liqun convertible bonds is not more than 1 billion 800 million yuan (including 1 billion 800 million yuan), and the period is six years from the date of issue. After deducting the issue fee, it will invest in the "Liqun group headquarters and Commercial Plaza Project", "Liqun Plaza Project", "Penglai Liqun commercial complex project" and "Liqun intelligent supply chain and grain industrial park two phase project". The details are as follows:


According to the insiders, with the successful promotion of the above projects, Lijiang group shares is conducive to supporting the company to continue expanding the scale of retail stores, increasing market share, enriching retail formats, and better meeting consumer demand; on the other hand, it helps the company continue to expand the scale of brand agency and commercial logistics business, consolidate the supply chain base, and create an intelligent and modern supply chain system, while supporting the expansion of retail stores, and speeding up the improvement of the scale and level of social distribution.


Reporters learned that, according to the development plan, Liqun shares intends to invest in the Qingdao West Coast new area, Yantai Laizhou and Yantai Penglai to implement the "Liqun group headquarters and Commercial Plaza Project", "Liqun Plaza Project" and "Penglai Group commercial complex project" respectively, so as to build up three commercial complexes, including traditional department stores, large supermarkets and shopping centers, which provide shopping, catering, entertainment and other service experiences.


1. Liqun group headquarters and Commercial Plaza project.


The total construction area of the project is 243205.22 square meters, of which the floor area is 166760.77 square meters, including 106052.97 square meters of commercial operations including traditional department stores and shopping centers, 28147.59 square meters of hotels, 32560.21 square meters of office space, 76444.45 square meters of underground buildings, including 15365.53 square meters of underground supermarkets, 61078.92 square meters of underground garage and equipment rooms.


2. Liqun Plaza project.


The total construction area of the project is 155000 square meters, of which the ground floor area is 95000 square meters, which is used for commercial operations, including traditional department stores, shopping centers and many other formats. The underground construction area is 80000 square meters, including underground supermarket 20000 square meters, underground garage and equipment room 40000 square meters.


3. Penglai Liqun commercial complex project


The total construction area of the project is 66402.60 square meters, of which the ground floor area is 35059.51 square meters, which is used for commercial operations, including traditional department stores, shopping centers and many other formats. The underground construction area is 31343.09 square meters, including underground supermarket 15510.12 square meters, underground garage and equipment room 15832.97 square meters.


Liqun shares said that at present, the stores in the three places of the West Coast new area, Laizhou and Penglai are all focused on the department store format. The three large-scale commercial complexes invested by the fund will retain the company's core advantage areas, including department stores, supermarkets and electrical appliances, and provide consumers with diversified consumer experiences such as leisure entertainment, parent-child education, animation and games, art and culture, catering and entertainment, shopping and consumption.


After the completion of the above projects, on the one hand, Liqun shares can continue to give full play to its long-term accumulation of business advantages in department stores, supermarkets and electrical appliances, so as to meet the needs of customers with quality products and services. On the other hand, the company can introduce more extensive and diversified service consumption scenarios through the leasing mode of shopping centers, further attracting tourists and promoting the profitability of comprehensive commercial bodies. Therefore, the implementation of this project can enable the company to continue to play the synergistic role of complementary and mutual drainage among different formats in the context of grasping the trend of retail business, which is conducive to meeting the growing needs of consumers and better coping with industry competition, and improving the brand influence and comprehensive competitiveness of the company.


According to the company's plan, the location of the project is Qingdao West Coast new area, Yantai Laizhou city and Yantai Penglai city. They are located near Qingdao store, Qingdao shopping mall, Laizhou shopping plaza and Penglai shopping plaza. Choosing to continue commercial chain projects around existing stores is neither blind overconstruction nor simple replication expansion. It is a strategic move for companies to further cope with industry competition, meet local consumers' needs and consolidate their competitive advantages.


Qingdao rite shopping plaza and Penglai shopping plaza were opened in 2003, and Laizhou Shopping Plaza opened in 2001. It has more than 15 years ago. For Qingdao's Swiss shopping mall, its business area is less than 20 thousand square meters, and with the increasing passenger flow group, the surrounding commercial complex has been established to meet the diverse needs of customers. Therefore, Liqun shares chose to build a "Liqun group headquarters and Commercial Plaza Project" with a building area of more than 200 thousand square meters at a distance of 500 meters from the vertical line of Qingdao retai shopping plaza. It is undoubtedly of great significance for the company to deal with industry competition and consolidate regional advantages.


In addition, the newly built "Penglai Liqun commercial complex project" is opposite to the existing shopping plaza of Liqun group Penglai shopping mall. Both of them can be directly connected through construction. The project is extremely advantageous and can reach Penglaige scenic spot on foot. After the project is completed and connected to Penglai shopping plaza, it will form the largest commercial complex in Penglai. It can greatly satisfy the shopping needs of tourists and local residents both at home and abroad, and fully cope with the competitive pressure generated by the surrounding dragon shops on Penglai stores, which is conducive to consolidating the company's leading edge in the local area.


The "Liqun Plaza Project" located in Laizhou is 5 kilometers away from the shopping plaza in Laizhou. The site is located in the downtown area where Laizhou has less commercial support. When it comes to Laizhou shopping plaza, it can enjoy the red tide of the residents in the surrounding residential areas, which will further highlight the dominant position of the company in the local area.


According to the development plan, the company intends to invest in the two phase project of "Liqun intelligent supply chain and Grain Industrial Park" in Jiaozhou, Qingdao. The construction site is located in the northwest of Qingdao Road, Jiaozhou, and the south side of logistics five road. Through building warehouse facilities such as normal temperature warehouse, cold chain warehouse, and purchasing advanced equipment at home and abroad, such as automated stereo library, stacking robot, automatic conveyor system, etc., a large intelligent supply chain logistics center is formed. After the completion of the project, the company will add a total of 141353.63 square meters of storage area, including cold chain library 50554.89 square meters, room temperature 52065.74 square meters, grain storehouse 34899.40 square meters and other turnover library 3833.60 square meters.


After the completion of the two phase project of Liqun intelligent supply chain and Grain Industrial Park, Liqun shares will add 141353.63 square meters to the new storage area, which can greatly relieve the pressure of the company's warehousing space saturation, match the growing chain retail and brand agency business scale of the company in recent years. On the other hand, it will help the company continue to improve the unified logistics distribution network with the core of Jiaozhou and the whole Shandong and its surrounding areas.


According to public information, Liqun stock was established in 1998, mainly engaged in retail chain business and brand agency, commercial logistics distribution business, which is mainly owned by department stores, supermarkets and electrical appliances. It is committed to build a "wholesale sourcing + brand agent wholesale + logistics warehousing and distribution + self operated terminal retail (e-commerce)" four in one of the retail and platform operators. In 2018, the acquisition of equity and operating assets of Lotte shopping (Hongkong) 2 subsidiaries and East China regional subsidiaries, doubled the scale of the stores and opened the national scale expansion. As of now, there are 87 large retail stores, with a total operating area of over 2 million square meters, and the total storage area of the logistics center is nearly 400 thousand square meters, and the retail outlets are all over Shandong, Jiangsu, Anhui, Shanghai and other provinces and cities.