Top Ten Designer Yuan Guihua: Integrating High-End Fashion Into Public Life

"Discover the beauty around us, discover the beauty of life, lead everyone to find the real best self, and let high-end fashion integrate into public life.". This is the brand spirit connotation that designer yuan Guihua hopes to convey to the public with the theme of "new life".

Designer yuan Guihua

Yuan Guihua is the creative director of Shenzhen houxiu Clothing Co., Ltd. he has more than ten years of domestic first-line brand work experience and rich brand management experience, involving in fashion design, textile design, graphic multimedia and other fields. He revealed that the design concept of the brand in the new season is to explore the integration of modern and classic, retro fashion and modern design by looking for a balance point of contradiction and conflict. "We have made some technological innovations in traditional materials, and ingenious process and structural design with retro lace elements and simple cotton texture to show the theme of this season - rebirth. We hope that through the Interesting way to the common things around the combination of innovation to give it a new life.

Yuan Guihua's design works

Yuan Guihua is good at simple and structural design. He thinks that such clothing is the most inclusive and easy to be accepted by the public without losing his own fashion taste. Simple and smooth silhouette without losing some clever design embellishment. "These designs have won high praise from customers. The market viscosity of the products is high, and the highest customer order in a single season is more than 200000 yuan.".

In his opinion, different from other categories of design, fashion design is to meet the needs of customers' life. "Today, the concept of consumers has changed, gradually from social identity, consumption symbols to focus on self-expression. Fashion design is not only style design, but also a way of life design. As far as Yuan Guihua is concerned, clothing expresses a serious attitude towards life, and hopes to improve personal self-cultivation through clothing as a carrier.

Yuan Guihua's design works

He believes that the "height" of fashion design has two aspects: one is the dominant height, which brings a brand from its infancy to the four fashion weeks; the other is the hidden height. What does a brand bring to customers? The embodiment of brand value is more important. "For an original designer, if he wants to achieve these two heights, he must first solve the problem of survival, and then he must practice his internal skills.".

Yuan Guihua's design works

At present, the clothing industry has entered a new period of comprehensive transformation and upgrading development. What is the future development trend of original design? Yuan Guihua believes that the clothing industry is now facing a serious problem of product homogeneity. In today's information explosion and rapid transmission speed, the advantages of original designers no longer exist, which requires designers to reconstruct their own thinking system, go deep into customer groups, and find a breakthrough from customers to carry out a series of development and design work. "The innovation and development of the clothing industry is inseparable from the customer group. No matter how the transaction mode changes, the core thing is still the product itself. We need to build a bridge between the current mobile Internet, artificial intelligence and other new technologies to provide better products and more convenient services to meet the changing needs of customers.

Yuan Guihua's design works

He said that Shenzhen, located in the center of Guangdong, Hong Kong and Macao Bay area, will be more open and diversified. With the development of the bay area, the degree of global integration will be higher. In this context, the fashion industry should go out and take the lead to develop and grow together with the bay area. "In the near future, there will be Chinese fashion brands with world influence. I am very lucky to be one of them! We hope that China (Shenzhen) International Fashion Festival will be more influential and gather more professionals from relevant industries, so that designers' products can be better implemented. " 。