Hong Kong Clothing: Recommended By Shenzhen Fashion Designers Association

She is hidden, but exquisite and charming; the combination of Chinese and western, but also a variety of styles; fashion but not lose tradition; eye-catching but not publicity; elegant and not old-fashioned. This is the surprise brought by Dong Mingxiang, a new fashion designer in Shenzhen in 2019, at the show of the 5th China (Shenzhen) International Fashion Festival: Traditional Chinese pattern, silk jacquard and other fabrics, embroidery, hand-painted, beading, modeling and structural design. The work "Oriental charm" vividly shows the art exhibition of the combination of China and the West.

New designer Dong Mingxiang (left).

He studied in the school of fashion, Donghua University, Shanghai. He has been engaged in the design and production of cheongsam for more than 10 years. He is good at the design and production of Shanghai style and Beijing style cheongsam. Now he is the design director of "yuxinxiang" brand. Dong Mingxiang has deep feelings and deep obsession with cheongsam. He believes that an elegant cheongsam can not only show itself, but also represent the cultural confidence and national pride of a country behind him. "Since the 1920s, the centennial development of cheongsam has witnessed the process of Chinese history. As a typical representative of China's 5000 dress culture, cheongsam has become an important carrier of dialogue between Chinese costume art and Western civilization. To wear Chinese costumes and spread the beauty of cheongsam is the proper meaning of telling Chinese stories, enhancing cultural confidence and carrying forward the national spirit. "

Dong Mingxiang's works show at the 5th China (Shenzhen) International Fashion Festival.

Dong Mingxiang said with a smile, "I once chatted with my classmates. They said they couldn't hold the cheongsam. I think they misunderstood the cheongsam." Today's cheongsam, the traditional classic style into fashion elements, is a new posture for more public acceptance. For every woman who likes cheongsam, cheongsam is their silent language to show themselves. Wearing it can bring out a unique charm and temperament from inside to outside!

Dong Mingxiang's works show at the 5th China (Shenzhen) International Fashion Festival.

When it comes to the "height" of fashion design, Dong Mingxiang said, "fashion design is not simply the creation of designers' personal preferences and inspiration, but the rational analysis of the target object and understanding of their needs, to produce clothing that meets their expectations." People advocate nature, pursue ecology, respect differences and show personality, which also put forward new and higher requirements for clothing. "Therefore, while inheriting traditional culture, we should also use modern design techniques, the selection of surface accessories, the selection of accessories, color matching, structural design and other fashion elements to innovate," he said

Dong Mingxiang's works show at the 5th China (Shenzhen) International Fashion Festival.

Ingenious conception, classic, fashionable and traditional design concept is the essence of yuxinxiang. Yuxinxiang advocates a "natural fashion, positive" attitude towards life, professional design, production, custom-made cheongsam and Tang suit. In terms of fabric selection, Yu Xinxiang pays more attention to natural green fabrics, usually using hand-made hemp, silk and Xiangyun yarn; especially, Xiangyun yarn is favored by middle-aged and elderly women. In terms of cutting and technology, Yu Xinxiang believes that all design services are aimed at people. The completion of style design is only the first step. Pattern design and technology are also very important, which determine the quality of ready-made clothes. Yuxinxiang's cutting is in line with the human body, showing the beauty of the human body curve of Donghua three-dimensional cutting, technology is also improving, strict quality.

Dong Mingxiang's works show at the 5th China (Shenzhen) International Fashion Festival.

Cheongsam is designed to inherit culture. Nowadays, the clothing industry has entered a new period of comprehensive transformation and development. Consumers have been satisfied with the clothing itself, and began to pursue a psychological and spiritual sustenance in addition to practicality. Cheongsam, as the traditional dress of Chinese women in China and the world, is known as the quintessence of Chinese culture. Cheongsam culture is a process of precipitation, cognition and experience, which expresses a kind of gentle, implicit, indifferent and quiet atmosphere, which requires us to constantly refine our own temperament and improve our personal accomplishment. To interpret a cheongsam into elegance is not only ability, but also a positive attitude towards life.

Speaking of this fashion festival, Dong Mingxiang was very excited: "this is a platform for design and exhibition, and also a platform for foreign publicity and exchange of Chinese culture." He said that many designers don't understand marketing. For start-up brands and designer brands, especially those that can represent traditional Chinese culture, they need strong support and publicity from industry associations and the government. He also met some excellent cheongsam designers at the fashion festival, which made him very happy. "In order to contribute to the innovation of cheongsam design, I will continue to struggle."