Interview With Designer Zhang Daiyu: Surpassing The "Height" In His Heart

(Wu Dequn, chief reporter of Shenzhen Special Economic Zone News), "the" height "of fashion design lies in his own heart. For designers, the inner height may never be able to get over." Zhang Daiyu, one of the top ten designers, said in an interview with reporters that she hopes that in the near future, her design will reach the height of her heart and be recognized by the world.

Designer Zhang Daiyu

Only when you have a high vision can you walk for a long time. She has a different view of clothing. "As for clothing, I can't say that I have realized any truth. I can only say that clothing has made me grow up all the time. The people who can do a good job in the clothing industry will not be too bad in other industries." Zhang Daiyu said that every piece of clothing is taken care of like one's own children, and good clothing can make many people around you recognize you.

"It's easy to say that because I love clothes, I also make my inner strength stronger and stronger," she said, expressing her attitude with clothes. "From the heart, every piece of clothing I design is actually an expression of myself, and what I express is an elegant female attitude." Zhang Daiyu, who was born as a professional, founded her own clothing brand in 2014. This new Chinese style elegant women's dress was quickly recognized by the market.

Zhang Daiyu's design works

Zhang Daiyu is good at New Chinese dress, improved cheongsam and dress category. At present, she has a large customer base, but they are mainly elegant women, such as enterprise executives, CEOs of listed companies, diplomats and other women with connotation and temperature, and they are also famous in the circle of celebrities.

In this show, Zhang Daiyu has always insisted on her new Chinese elegant women's wear, breaking the traditional definition of Chinese style and combining traditional Chinese style with modern fashion. "For example, I will improve the traditional Chinese cheongsam, combine it with modern cocoon type, and combine modern fashion suit with traditional Chinese decorative elements." She said that fashion is boundless. This time, she wants to show the modern fashion beauty of Chinese and Western mix and match. "I'm looking forward to the 5th China (Shenzhen) International Fashion Festival, especially the theme of this year's Fashion Festival is" great American Bay area, linking the world ". This is similar to what I need. It is to spread the latest fashion with the help of the fashion festival, and at the same time, let more people have a new and higher understanding of beauty." She said that she hoped that through the fashion festival, designer brands could really promote Chinese design to the world and to the world with the help of the government.

Zhang Daiyu's design works

At present, Shenzhen is faced with the huge wind outlet brought by the "double zone drive", which naturally gives a great opportunity to many designers. Zhang Daiyu said that Shenzhen is the city of innovation, where there is innovation, there is development, and the source power of development comes from innovation. For the clothing industry, innovative clothing is combined with the current fashion landing elements to make every piece of high-ranking clothing fall into the ground and become every piece of fashionable women's wear.

"Good creativity and design need commercial implementation." She particularly mentioned that thanks to the government's support, some designer brands have been hatched into professional fashion business brands and gradually grown up. But there are still many talented designers who can't operate business and don't understand business model, so they basically disappeared within two years. "Therefore, I hope to get strong support from the government to support designer brands and expand their market share." Moreover, with the development of corporate designer brands, it is also a win-win situation for the local fashion industry.

Zhang Daiyu's design works

Although the clothing industry has entered a new period of comprehensive transformation and development, some designer brands are struggling to survive, and even did not adhere to it. As one of the many original designers in China, Zhang Daiyu said with emotion that in any case, the market needs originality and innovation. She believes that the future trend is still attributed to personalization, so designer brands need to continue to adhere to the road of future brand development.

"Of course, the innovation and development of the clothing industry is actually derived from the innovation in the foundation, and the design of flying colors can't fall to the ground." She believes that we need to have a high level of fashion cutting-edge spirit, and also need to have a steady fashion landing spirit, so that every garment can fall into a commodity rather than an art. "Fashion needs innovation, design needs innovation, but more needs us to land into commodities, so I think the innovation and development of the clothing industry is innovation based on landing fashion."

Designer Zhang Daiyu

Indefatigably over every hill; over the hill, although the head has been white These two lyrics are Li Zongsheng's life emotion. As a matter of fact, everyone who has pursuit has his own persistence. Young Zhang Daiyu is on the high mountain of fashion.