Hong Kong Clothing: Xingshou Weaving Brand Founder Chen Guixing: Keep Tenacity And Strive To Build A Better Clothing Brand

Chen Guixing, founder of apricot hand weaving brand, is a post-90s fashion designer. She is called "apricot" in the industry. The clothes she designed pursue simplicity, clearness, flexibility, close to nature, convey the beauty of Oriental Zen, and are loved by the majority of women. For example, his design work "back to the Ming" series, mainly designed in the style of the Ming Dynasty, combined with simplified fancy clasps, is not only a continuation of the traditional, but also combined with modern life, making the traditional Chinese style younger.

Designer Chen Guixing

Young apricot has a tenacious and unyielding spirit. In the process of growing from a shoe store salesman to a fashion designer, she tells people with her own practical actions that no one has the ability and conditions to succeed in the beginning. When you find it difficult to persist, please keep a tough attitude, because those who do not admit defeat will not lose life.

Chen Guixing's design works

Apricot, born in Lufeng, Guangdong Province, is the seventh in her family. Her dream as a child was to open a clothing store. When she arrived in Shenzhen at the beginning of 14 years old, she was rejected repeatedly because she was under 18 years old and had a low education level. After many encounters with the wall, she secretly made up her mind, "if you can't find a job today, you won't go home.". She finally found a job selling shoes in a private shoe store that day. Apricot recalled, "at that time, the store manager was not willing to accept me, so I told the store manager that he could have a free trial for three days. If he didn't think it was suitable, I would leave by myself." The first day to work in the shoe store, apricot was determined to surpass all the people in the store. She comes to work earlier than others and leaves later than others every day. When customers enter the store, she will think that there must be a deal. "It is to try our best to do everything well," said apricot.

Chen Guixing's design works

The shoe shop salesman was Apricot's first job in Shenzhen. Later, she set up a stall, sold tea and worked as a tea artist. It's also a coincidence to start learning about fashion design. While working as a tea artist, she came across a Taiwanese fashion designer. In the exchange with the designer, we learned that the designer's improved Hanfu sold for 1000 yuan and 2000 yuan. "At that time, when I knew the price, on the one hand, I thought the clothes were expensive, on the other hand, I should make a lot of money," she said with a smile. Although her dream was to open a clothing store, she didn't have a specific concept about what style of store to open. From that Taiwanese fashion designer, she learned about the new Chinese style clothing, and also sprouted the idea of learning fashion design.

Chen Guixing's design works

In 2011, apricot entered the Hong Kong Institute of fashion to study fashion design. In December 2013, Xingzi set up a clothing design studio, and then registered to establish heyunshang clothing culture Co., Ltd., and began to engage in brand design and management operation, and created the clothing brand apricot hand weaving. Apricot's clothing not only displays the beauty of Zen in style and style, but also pays attention to details and comfort. It is recognized by people for its unique style. What's more, she will combine Chinese elements such as hemp, Buddhism, tea ceremony, etc. into the clothing, and carefully select high-quality hemp materials to design from the aspects of material, pattern and color Face to face, the combination of innovation and oriental aesthetics shows its unique sensitivity to fashion. Apricot said that she hoped that the clothes she designed could convey the beauty of Oriental Zen. "It has both the elegance of lotus and the gentleness of Oriental women, presenting a simple and generous feeling as a whole."

Chen Guixing's design works

Apricot believes that a square thing, after continuous grinding, will slowly become a circle. This belief not only made her grow up as a fashion designer and founded the Xingshou weaving brand, but also helped and reminded her to master the "middle point" in the management and operation of the company and combine soft and hard. "From the earliest brand to wholesale in 2015, I adjusted my orientation and business model while I was doing it, constantly changing my thinking and other aspects, and slowly I would have a clearer direction to move forward," she said. Since I choose to do fashion design, I will fall in love with it and strive to do better, and will not let down other people's expectations. When encountering difficulties and pressures, she will tell herself optimistically not to be afraid, not to escape, to open her arms to accept them. She said: 'we can't change yesterday, but we can sum up yesterday and try to do more today to make tomorrow different.

Chen Guixing's design works

For the future brand planning, apricot said it would continue to adhere to the brand. She believes that the best way to keep its original intention is the affirmation of consumers. "We need to settle down to the end of brand building. We can't make money first. When the brand is made, the audience is more and more wide, so making money should be by-pass. ".

Chen Guixing's design works

In the coming 2020, apricot has two plans: one is to build a large exhibition hall and hold two order meetings a year; the other is to build a designer gathering platform, "one person's strength is limited, so it is more meaningful to gather the strength of many designers to do this thing together". As for the designer's collection platform, Apricot's plan is to select several popular design styles from this platform in the future to form a new brand, to do Direct stores in second tier cities, and to polish out successful business models and cases.